The Podcast Interview Marketing Show

Interview Valet
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Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

  1. How AI Is Changing How Agencies Get Clients with Drew McLellan

    1 NGÀY TRƯỚC

    How AI Is Changing How Agencies Get Clients with Drew McLellan

    How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting builds trust faster than any algorithm, why being a calm, credible voice in the chaos makes you magnetic to your ideal clients, and how to lead with generosity and authority in a world full of noise. If you’re an agency owner, consultant, or service-based entrepreneur navigating the AI era, this episode is your roadmap to staying relevant and real. Discover why the future of marketing belongs to the guides, not the vendors.   Timestamps From This Episode [03:40] Human connection as a competitive advantage [10:45] Magnetic marketing, attracting ideal clients and repelling poor fits [14:50] Credibility and trust are more important than ever in the AI era [20:05] Podcasting as a service sampler to your expertise before hiring you [26:15] Responsibility and trust in client relationships.   Resources From This Episode AgencyManagementInstitute.com InterviewValet.com

    37 phút
  2. The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Converts with Ari Galper

    8 THG 10

    The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Converts with Ari Galper

    What if everything you’ve been taught about selling is wrong? The world’s number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we’re living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility. Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder, a system built not on pressure or persuasion, but on diagnosis, respect, and authentic connection. You’ll learn how to stop “following up” and start building trust like a doctor, turning conversations, especially podcast interviews, into powerful trust-building opportunities that attract, not chase, ideal clients. If you’re a coach, consultant, or service professional ready to sell without selling, this conversation will transform how you think about growth. Forget the funnel. It’s time to build your cylinder.   Timestamps From This Episode: [02:20] The trust recession explained [08:03] the doctor-patient analogy, building trust and respect in sales [12:48] By appointment only sales model to keep prospects engaged and filter real opportunities [23:32] Dangers of giving advice too soon and staying at the surface-level [27:59] Scaling trust-based selling with a team   Resources From This Episode: TheTrustBook.com AriGalper.com InterviewValet.com

    33 phút
  3. Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha Hartley

    1 THG 10

    Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha Hartley

    What if your most powerful asset as a consultant, coach, or professional service provider wasn’t your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and Tom discuss why intuition is often more valuable than data when making high-stakes decisions, how subtle red flags and gut feelings can shape better client relationships, and why consultants and coaches matter because of AI, not in spite of it. Samantha also warns of the dangers of outsourcing too much thinking to machines, reminding us that relying too heavily on AI can erode our ability to think critically and creatively.   Timestamps From This Episode: [02:10] Defining the boundaries of AI, sentience, and the irreplaceable human qualities in consulting. [09:56] Exploring how AI lacks evolutionary instincts, lived experience, and the risk of declining human critical thinking. [17:41] Cautions against the business rush to adopt AI without a thoughtful strategy, risking costly mistakes. [25:25] Exploring how AI is changing the meaning of work and which professions are most at risk.   Resources From This Episode: SamanthaHartley.com SamanthaHartley.com/6figureclients InterviewValet.com

    38 phút
  4. The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol

    24 THG 9

    The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol

    Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how disruption reshapes the way we work and live. Together, they explore how AI is transforming productivity and relationships, why human thinking and empathy must stay at the center, and how leaders can “pull the chute” when the pressure is high, pausing to regain clarity and direction.   Timestamps From This Episode [3:33] The double-edged sword of AI and human thinking [12:33] Maintaining human agency in the age of AI [17:44] Using AI for business analysis and the irreplaceable value of human conversation [24:44] The power of explaining the “Why” [26:46] Encouraging employee ownership and engagement   Resources From This Episode PullTheChute.net Linkedin.com/in/jeffsesol InterviewValet.com

    37 phút
  5. The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan

    17 THG 9

    The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan

    What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mistake of competing for attention in crowded, established markets instead of creating and owning a new category. Al shares how he’s helped companies generate over $50 billion in market value by reframing the game entirely. If you’ve ever struggled to stand out, explain your true value, or escape the endless cycle of being “better, faster, or cheaper,” this conversation will flip the way you think about marketing.   Timestamps From This Episode: [03:16] How category kings dominate markets and capture most of the value and financial rewards. [10:10] Elevating your perceived value by focusing on a specific problem. [16:22] Category design for all entrepreneurs – both large and small. [22:06] Reframing products – A look at the BlackBerry vs iPhone. [26:18] Why you should seek to create new, undefined markets rather than compete in established ones.   Resources From This Episode: PlayBigger.com InterviewValet.com

    35 phút
  6. Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit

    10 THG 9

    Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit

    This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You’ll hear his journey of trial, error, and discovery, and how podcast interviews create the authentic, long-form content AI trusts when recommending businesses to ideal clients. From increasing your share of voice, to building consistent brand sentiment to keeping your message fresh and relevant, Tom shows why the future of referrals is no longer just people, it’s people and AI. You’ll walk away with practical strategies you can apply now to ensure ChatGPT and other AI platforms become powerful advocates for your brand.   Timestamps From This Episode: [02:28] Mindset shift – What does this make possible? [06:59] Why Interview Valet is choosing podcast interviews to win with AI this year. [13:28] Diversifying your brand voice to cast a broader reach. [30:13] Authenticity & AI-generated content. [39:30] The value of other people’s audiences.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

    51 phút
  7. How To Get The Interview You Actually Want As A Guest

    3 THG 9

    How To Get The Interview You Actually Want As A Guest

    You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn’t the podcast itself; it’s that they didn’t get the right interview, only the one that was offered. Host Tom Schwab talks with Interview Valet’s Senior Client Account Manager and PR expert Liz Brooks about how guests can flip the script and take control of their interviews. Together, they discuss the importance of choosing shows where your ideal audience is listening, defining a flagship topic that makes your expertise stand out, and preparing clear calls-to-action that connect with listeners. They also explain how to use green room time and pre-show prep to align with the host, how to bring compelling stories that make your message resonate, and why every interview should be treated as the beginning of a long-term relationship rather than a one-time conversation. If you’ve ever walked away from a podcast thinking, “I wish we had talked about this,” this episode will show you how to ensure that never happens again so you can stop taking just any interview and start getting the ones that truly drive results.   Timestamps From This Episode [02:10] The Two-Step Process: Targeting and Delivery [09:01] Using your greenroom time effectively [18:53] Optimizing for results, not appearances [22:15] Defining and measuring success from podcast appearances   Resources From This Episode InterviewValet.com/Liz PodcastInterviewMarketing.com

    35 phút
  8. Anti-Networking: One Podcast Conversation Beats One Month of Networking Events

    27 THG 8

    Anti-Networking: One Podcast Conversation Beats One Month of Networking Events

    If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digital world. With that, Kristen introduces the idea of “Anti-Networking”, a smarter, more scalable way to grow your influence and authority without the awkward small talk or stacks of business cards. Instead of spending evenings at lackluster events, podcast interviews allow you to connect deeply with the right audiences, showcase your expertise, and build lasting relationships that actually matter. Together with host Tom Schwab, they break down why podcast interviews beat traditional networking hands down: they offer intimacy without the inefficiency, visibility without the noise, and authority that extends far beyond a single event. They also explore how intentional podcast guesting not only elevates your brand but also creates content that keeps working for you long after the conversation ends.   Timestamps From This Episode: [03:32] Podcasting as a quality networking source [07:41] Building genuine relationships, brand positioning, and share of voice through connection [12:31] Podcasting is an ideal platform for introverts [19:39] Driving meaningful relationships versus transactional interactions [23:08] Focusing on results, not activity, to drive sales   Resources From This Episode InterviewValet.com/Kristen Offers.interviewvalet.com/podcastwelcomepage

    29 phút
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Giới Thiệu

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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