How AI is redefining PLG SaaS GTM with Dave Boyce @Winning by Design

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.

--------------Episode's Chapters----------------

0:00 - Introduction and Guest Background

1:11 - Early Days in SaaS and Entrepreneurship

3:13 - Evolution of PLG and Enterprise Software

6:13 - Joining Winning by Design

9:11 - Writing the PLG Book for the Masses

12:19 - Consulting and Value Add for Companies

16:00 - New Perspectives on PLG and Freemium

23:06 - AI's Impact on GTM and Human Touch

31:16 - AI Search and the Future of Discovery

36:03 - Evaluating Companies for Acquisition

Dave - https://www.linkedin.com/in/boycedave/

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