How AI is rewriting startup growth playbooks

Most AI pilots fail because founders are retrofitting old playbooks instead of rebuilding revenue architecture. Mark Roberge, founding CRO at HubSpot who scaled from $0 to $100M revenue, breaks down how AI compresses traditional sales cycles and transforms go-to-market execution. He reveals why selling time will jump from 25% to 75% of a rep's week, how AI enables real-time ICP refinement and account targeting, and why sustainable moats now depend on owning the point of work rather than systems of record.

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