The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

LaunchNotes
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Powered by LaunchNotes 🚀 Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around. For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week. ➡️ Join the community: launchnotes.com/launch-awesome 👀 Check out LaunchNotes: www.launchnotes.com

  1. The new rules of product management with Tal Raviv (Riverside.fm)

    02/06/2023

    The new rules of product management with Tal Raviv (Riverside.fm)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing. 🔗 Links Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/ Tal’s favorite product: https://1writerapp.com/ Tal on Twitter: https://twitter.com/talraviv Tal’s company: https://riverside.fm/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (10:22) - The idea that there is no "right way" to do product management (18:35) - Product isn't a role, it's a team (24:41) - Thoughts on PRDs (31:27) - Tal's favorite products

    40min
  2. Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

    31/05/2023

    Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

    Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * Apri’s website: https://www.aprildunford.com/ * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:53) - Product led vs. sales led (06:04) - Positioning vs. messaging vs. narrative (15:33) - How to tie small product changes into your positioning (22:04) - Expanding positioning to include more customers (26:04) - Measuring the effectiveness of positioning and messaging (36:58) - April's book about product positioning (42:21) - Identifying companies with great positioning (44:40) - Reinforcing positioning without reusing the exact same words (48:53) - When to create and share a positioning document

    54min
  3. Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

    17/05/2023

    Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

    Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:34) - An overview of Airbyte's product team (08:44) - Bringing product managers closer to customers (16:00) - Operationalizing user interviews (27:09) - Prepping for user interviews (36:15) - Managing and organizing user feedback (40:50) - The impact of more customer conversations (47:30) - The ideal frequency of customer calls (50:03) - Finding the right customers to talk to

    54min
  4. Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma

    11/05/2023

    Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products. 🔗 Links Vivek on Twitter: https://twitter.com/pucknorris Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/ Vivek’s favorite product: https://chat.openai.com/chat 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:01) - The value of being a generalist and listening really well (11:09) - Working on the Revenue and Finance Automation Suite at Stripe (21:49) - 3 things that make Stripe unique in the way they build products (26:34) - How "Friction Logs" help improve the user experience at Stripe (35:03) - Vivek's favorite product

    42min
  5. Product building methods that work with Sam McAfee (Startup Patterns)

    09/05/2023

    Product building methods that work with Sam McAfee (Startup Patterns)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups. 🔗 Links Sam’s company: https://www.startuppatterns.com/  Sam’s book: https://a.co/d/1kehttN  Continuous Discovery Habits: https://a.co/d/iPhopiY Escaping the Build Trap: https://a.co/d/an3of1K Team Topologies: https://a.co/d/8771g1K  Everything in its place: https://a.co/d/8BAL0rU  Sam’s favorite product: https://merlin.allaboutbirds.org/  🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:14) - The early days of agile (22:12) - A "case study" startup Sam featured in his book (27:39) - Advice to product teams during a tech industry downturn (37:43) - Sam's book recommendations (44:34) - Sam's favorite product

    49min
  6. Standing up and scaling Product Ops

    05/05/2023

    Standing up and scaling Product Ops

    Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles. 🔗 Links Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/ Graham’s company: https://www.cobalt.io/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (07:45) - Where things break down without Product Ops (15:45) - Improving communication (22:25) - Feedback collection (25:34) - Creating value for customers and the business (32:51) - Scaling company-wide communication (41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function (49:23) - Partnering with the engineering team (55:02) - Delivering value through Product Ops

    1h6min
  7. Lessons from coaching 200+ product teams with Vidya Dinamani (Product Rebels, Intuit, Lash.Live)

    14/04/2023

    Lessons from coaching 200+ product teams with Vidya Dinamani (Product Rebels, Intuit, Lash.Live)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today.  🔗 Links Vidya’s company: https://productrebels.com/ A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/ One of Vidya’s favorite products: Canva 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:00) - The discovery phase of product management coaching (09:44) - How product leaders can stay close to customers (15:24) - Common problems within product teams (26:31) - How to write good problem statements (30:09) - Backlog management tips (36:49) - Getting distracted about using the right tools (40:01) - Vidya's favorite products

    45min

  8. 10/04/2023

    Office Hours Live 018: How to become a Chief Product Officer

    Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.🔗 Links * How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer * Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (01:12) - Microsoft’s new product, Loop (6:07) - CPO age and experience (14:49) - The career path of CPOs (22:435) - Promotions (27:00) - CPOs and MBAs

    29min
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Powered by LaunchNotes 🚀 Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around. For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week. ➡️ Join the community: launchnotes.com/launch-awesome 👀 Check out LaunchNotes: www.launchnotes.com

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