The Visibility Shift with Ellie Steinbrink

Ellie Steinbrink

Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.  Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.  I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.  We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.  When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.  New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.

  1. How to Create a Style Strategy That Aligns with Your Personal Brand

    -16 H

    How to Create a Style Strategy That Aligns with Your Personal Brand

    You might have this misconception that stylists always have it figured out when deciding what to wear. But as a stylist, I’ve had plenty of panic moments, too. Recently, I attended a high-profile event: a dinner with seven- and eight-figure-earning female business owners. I started spiraling almost immediately upon signing up for it. (Oh, and we were also going to be photographed and filmed in case we wanted to use it for social media, so no added pressure)! Thankfully, I managed to get back on track thanks to my three-pillar style strategy framework. It’s a strategy that both I and my clients use. So, if you’ve ever felt “off” when deciding what to wear at an event or like your choice didn’t reflect the real you, try this grounded approach (one you can return to again and again) to match your outward style with your inner identity.   In this episode of The Visibility Shift, you’ll learn the three pillars to creating a signature style that aligns with who you really are. I’ll discuss defining your style vision, choosing style guardrails as guidelines that empower you, and uncovering hidden beliefs that might be holding you back from showing up as your authentic self. 2:10 – The scenario I faced this past summer in Canada 4:46 – Style vision: your foundational pillar for an aligned wardrobe 6:26 – Pressure of preparing for the event and the first sign of something feeling off 9:44 – The question to ask when going down the wrong path with your style words 10:55 – Style guidelines: building blocks to your transformation confidence from the inside out 14:16 – The game-changing style alignment pillar that most women skip 15:34 – How to discover and work through the belief blocking your aligned style presence 19:00 – How having a clear style strategy becomes your “true north” in moments of panic Mentioned In How to Create a Style Strategy That Aligns with Your Personal Brand Stop Panic Shopping and Start Building Your Style Strategy The Hidden Style Rules Holding You Back (and How to Break Them) Standout Style Kick-Starter The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    25 min
  2. Speaker Style Rules That Make You Forgettable (and What to Do Instead)

    27 OCT.

    Speaker Style Rules That Make You Forgettable (and What to Do Instead)

    Have you ever opened an email before a speaking engagement and immediately spiraled into panic—not about your talk, but about your outfit? Perhaps the event planner listed a dozen dress code rules in it, like avoiding bright colors and patterns or coordinating with a brand palette. So then you find yourself standing in front of your closet, wondering if your signature look is “too much.” But true visibility doesn’t come from blending in. It’s built on standing out with intention, clarity, and confidence. So let’s flip the script on the unspoken rules that can quietly dilute your personal brand. In this episode of The Visibility Shift, you’ll be challenged to stop dressing for approval and start dressing for alignment instead. Through relatable client stories and impactful mindset shifts, I’ll reveal four speaker rules, explain why they don’t work, and redefine what it means to show up with presence, reclaim your visual identity, and lead with your brand first (not the rulebook).  2:57 – How even seasoned speakers can fall into the trap of dimming their presence without realizing it 4:39 – Why dressing to match your audience doesn’t pass the sniff test 6:42 – How your brand color is just the beginning of something much more dynamic 9:10 – Why dressing for the background is an impossible limitation 11:03 – The weird rule that makes sense but always gets followed blindly when it shouldn’t 14:43 – Three things to take away from this episode (even if you remember nothing else) 18:10 – Brand as the feeling you leave people with Mentioned In Speaker Style Rules That Make You Forgettable (and What to Do Instead) Standout Style Kick-Starter The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    21 min
  3. Are You Dressing Like the Face of Your Brand or Who You Used to Be?

    20 OCT.

    Are You Dressing Like the Face of Your Brand or Who You Used to Be?

    You took the risk of starting and running a business. You’ve led teams and worked with dream clients. You’ve spoken on stages and showed up on social media. So you already feel confident in your role as a business owner.  But when it comes to your clothes, that confidence suddenly wavers. Why? Whether you’ve been playing it safe in black blazers or are dabbling in bold fashion but not feeling fully yourself, it’s time to shift your mindset, reclaim your style, and start showing up as the most authentic and magnetic version of yourself. In this episode of The Visibility Shift, you’ll discover the surprising vulnerability of showing up visibly and authentically through your style as the face of your brand. I’ll unveil the common visibility blocks holding you back from fully expressing yourself through your wardrobe, what it’s costing you to stay stuck, and give you tips for how you can start to work through these blocks.  2:49 – The biggest visibility block that shows up in your wardrobe 5:43 – Performative style and how to know when you’re doing that with your clothes 8:12 – The fear of being too much and taking up space with your style 13:11 – Benefits of leaning into authentic style and how it costs you if you don’t 15:09 – Three ways that authenticity moves the needle in your business 16:36 – How visibility blocks are rooted in old rules and expectations 21:12 – The real cost of playing it safe with your style 22:15 – First steps to overcome visibility blocks Mentioned In Are You Dressing Like the Face of Your Brand or Who You Used to Be? How Brooke Janousek Went From Compliments to True Confidence How Natala Shimerdla Broke Free From the Style Rules Eleanor Beaton | Leadership expert for women entrepreneurs The Hidden Style Rules Holding You Back (and How to Break Them) The Compliment Trap and How to Reclaim Your Personal Style Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    26 min
  4. Why Playing It Safe With Style Keeps You Invisible as a Personal Brand

    13 OCT.

    Why Playing It Safe With Style Keeps You Invisible as a Personal Brand

    You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your industry are styling themselves before an event. You’ve even thought about downloading and trying out style templates and checklists you’ve come across. These all seem like smart choices, but it’s really generic style content that doesn’t work and actually sabotages your personal brand. It’ll just fall flat for you if you try any of it on. So what’s an emerging thought leader like you to do instead? In this episode of The Visibility Shift, you’ll discover the reasons why generic style advice tempts you and why you want to avoid following it, especially if you’re the face of your business. You’ll be reminded why personal alignment surpasses pre-selected solutions every time and shown what to do to show up fully as the magnetic, unique presence you are.  5:11 – Four common reasons why you lean into style templates and checklists 12:48 – How generic style dilutes your personal brand 16:32 – The consequences of wearing misaligned outfits  18:42 – How generic style content costs you time and money 20:52 – Powerful parallel between following the style crowd and generic health advice 23:22 – How using generic style content keeps you small 26:32 – The antidote to succumbing to templated styles and checklists Mentioned In Why Playing It Safe With Style Keeps You Invisible as a Personal Brand How Natala Shimerdla Broke Free From the Style Rules The Compliment Trap and How to Reclaim Your Personal Style Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    32 min
  5. Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust

    27 AOÛT

    Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust

    “What outfit should I wear?” Putting up polls on Instagram with questions like the above seems like a bit of harmless fun. You probably see a lot of entrepreneurs and influencers on social media using it as an engagement or feedback tool. But what if these types of interactions are actually a subtle sign that you’re outsourcing your self-trust in the decision-making process? In this episode of The Visibility Shift, you'll discover how seemingly small decisions can silently erode your confidence and leadership, impacting bigger areas of your life and business. Using personal examples, I’ll discuss the difference between seeking perspective versus giving away your power, how lack of self-trust bleeds into your brand and beyond, and show how strengthening your “self-trust muscle” can lead to showing up powerfully in every aspect. 1:50 – The difference between gathering insight and deferring your decisions to others 4:18 – Why you might feel the urge to crowdsource your decision-making process 6:17 – How a lack of self-trust leaks into your business, brand, and leadership 10:08 – Self-trust as a muscle to develop and strengthen over time 12:20 – How the habit of seeking external validation extends beyond your personal style 13:51 – What to do the next time you catch yourself wanting to defer your decisions Mentioned In Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust Apply for The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    17 min
  6. How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself

    25 AOÛT

    How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself

    Are you allowing yourself to fully shine as a business owner, or are you letting yourself get lost in the daily minutiae? After feeling like she’d lost her sense of style during the pandemic, Danelle Schlegelmilch set out on a mission to get it back. She was evolving into her role as founder and fractional CCO of her PR company, Passport Public Relations. Yet she realized that while her mission was to help her clients shine, she wasn’t allowing the same thing for herself. She felt she needed not just a reduction in daily decision fatigue, but a boost in her confidence, professional presence, and client interactions. In this episode of The Visibility Shift, you’ll hear how Danelle reclaimed and elevated her style with the creation of a personalized style strategy, aligning with her growing business and CEO role. She emphasizes the importance of investing in yourself, the impact of finding your authentic style, and how strategic styling can empower women leaders to show up boldly and confidently in their businesses. 3:57 – How Danelle lost her style during COVID and reclaimed it as her business scaled 8:04 – How the styling process helped Danelle refine her existing style into a version suited for her CEO role 10:21 – What it felt like for Danelle to do something a little new (and scary) by investing in herself  12:16 –The difference Danelle felt in meeting clients before versus after refining her style 15:07 – How the styling process has shifted the way Danelle shows up, personally and professionally 19:13 – The big a-ha moment that was a game changer for Danelle during this process 22:53 – The difference in comfort level for Danelle now as someone who’s been on camera for many years 24:29 – Danelle’s encouragement for women entrepreneurs who feel a shift in their lives or business 27:20 – The stress saved and wasted time and money avoided with a personalized style strategy as your guide 32:41 – Closing thoughts on the intangible but powerful energetic shift that style can create within  Mentioned In How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself Passport Public Relations | LinkedIn | Instagram Apply for The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    36 min
  7. How to Stop Wasting Time Deciding What to Wear Every Day

    20 AOÛT

    How to Stop Wasting Time Deciding What to Wear Every Day

    I’m sure you’ve been there: staring into a closet full of clothes, yet feeling like you’ve got nothing to wear…especially if you’re styling for an important event. But even on a “normal” day, this isn't just a minor inconvenience. It’s the price you pay for not being taught how to intentionally shop for yourself.  Yet, the expensive price tag it comes with impacts more than just your daily routine. It significantly drains your mental focus, confidence, and energy as well. So how do you stop wasting time and energy on deciding what to wear and transform your relationship with your wardrobe so you can start dressing like the leader you are? In this episode of The Visibility Shift, you'll learn how to go clothes shopping in a way that’s intentional and that actually works for your life. I’ll discuss why the notion that you have nothing to wear is a myth, the sneaky ways your closet can drain you before you’re ready to start your day, and how to address this so you can reclaim your time, energy, and presence when you need it most. 3:21 – What’s really behind that feeling of having nothing to wear 6:49 – How you’re influenced to shop incorrectly (and who benefits) 8:21 – The deeper impact of wardrobe misalignment and how it diverts from more impactful activities 11:32 – Three key areas that cause you to go through cycles of feeling like you have nothing to wear 14:36 – The bigger impact of your style on you as a person 17:05 - What it looks like to create a clear and honest style strategy 20:59 – The price of indecision, the impact of taking small steps, and how you can start today Mentioned In How to Stop Wasting Time Deciding What to Wear Every Day Stop Panic Shopping and Start Building Your Style Strategy Apply for The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review

    25 min
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15 notes

À propos

Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.  Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.  I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.  We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.  When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.  New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.

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