How Can Hosts Communicate Security Risks Without Creating Fear? (with Aaron Campbell)

Security should be a beneficial add-on, not an assumed part of every hosting plan. That is one of the central ideas Aaron Campbell, VP of Product at Monarx, brings to this conversation with Jesse Friedman. Aaron spent 15 years in the hosting world before moving to a company that helps hosts fight malware and bad actors, and he draws a clear line between what a host should secure and what falls to the site owner.

Jesse and Aaron work through the metaphor of hosting as a neighborhood. The host keeps the streets clean and the infrastructure secure, but there is only so much they can do when a site owner uses a weak password or hands out admin access without thinking. They talk about how the low barrier to entry in WordPress created millions of users who never learned the basics of staying safe online.

The two also look at how AI could help close that education gap. Aaron shares how Monarx uses language models to turn technical breach data into plain words that regular people can act on. Anyone running a hosting company or building WordPress products will find useful ideas here about positioning security, building customer trust, and meeting users where they are.

• Monarx
• Have I Been Pwned
• Bluehost
• WordCamp US
• Code for the People

Click here to watch a video of this episode.