How Carol Barbour Is Using Data to Redefine Aging and LTC Insurance

In this episode of Voices of Long-Term Care Insurance, we sit down with Carol Barbour, President & CEO of Vigor Health, whose career has consistently been a decade ahead of the curve. From pioneering aging-in-place care models in the ’80s to building a tech-forward wellness company in 2022, Carol shares how data, engagement, and behavioral change are transforming the future of aging—and long-term care insurance.

Topics we explore:

• How Carol helped launch Friends Life Care and the continuing care-at-home movement
• Why early engagement and predictive modeling make wellness programs actually work
• What Vigor Health is doing to bring startup innovation into the LTCI space
• The role of music therapy, caregiver support, and virtual care in today’s aging journey
• Her vision for a new LTCI product built for the next generation

Whether you’re a carrier, care provider, innovator, or just someone thinking about the future of aging, this episode is full of insights that might just change how you think about long-term care.