Train Wreck Show

Perry Belcher & Emma Rainville

Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emerging trends and share insights to help you seize new opportunities before they pass you by. If you’re ready to embrace the ups and downs of business, tune in to Train Wreck on Spotify, Apple Podcasts, or YouTube. Get ready to turn every crash into a comeback.

  1. 5天前

    7-Day Email Marketing Plan That Converts Like Crazy

    What if your email list isn’t dead and you’re just emailing like a rookie? In this curated episode, Perry shares the only email sequence that matters and the most important part of your email marketing: the first seven days. Perry breaks down exactly what to send, when to send it, and why most marketers blow their chance to convert. If you’ve been mailing once a week and wondering why nobody buys, this episode will sting a little. You’ll learn how to hit your list fast, what to say in the right order, and why most of your sales will happen before day eight. Whether you're writing your first sequence or fixing a broken funnel, this is the stuff that actually work. We cover: Why you should email 5x on Day 1 (yes, really)The science of Gain-Logic-Fear: writing for brain chemicalsHow dopamine, serotonin, oxytocin — and cortisol — drive conversionsWhat your list does after Day 7 (hint: not much)Why “hamster wheel of doom” campaigns still workHow to revive a cold list without begging Timestamps (0:00) Why the first 7 days determine 80% of your revenue (0:44) Five emails on Day 1: what to say in each (1:59) Days 2–4: Triggering dopamine, serotonin, oxytocin (3:02) Day 5–6: Send one logic-based email (3:57) Day 7–10: FOMO & fear-based marketing (hello cortisol) (5:25) The hamster wheel of doom: how to profit from non-buyers (6:36) Cold list revival and long-term nurturing (7:45) Why “7-day actives” are the only ones who spend money 🎯 Grab the free companion tools inside the Tool Cage: trainwreckshow.com/companion-tools-optin Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 https://ignitemastermind.org 👤 https://www.facebook.com/ThePerryBelcher/ 📷 https://www.instagram.com/perry.belcher ▶️ https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 https://www.shockwavesolutionsllc.com 👤 https://web.facebook.com/queenofops/

    8 分钟
  2. 5天前

    How to Sell AI Apps Without Coding

    Ever built software in a day without touching a line of code? Train Wreck Show brings you a clipped fan-favorite from one of the most requested convos inside the AI Morning Club. Perry breaks down how non-coders are launching micro SaaS businesses in a day, sometimes an hour. How “Vibe Coding” is flipping the script on the software biz—no coders, no waiting, just wild little AI tools that launch in hours. If you’ve ever wanted to sell an app without knowing how to build one, this one’s for you. We cover: How Vibe Coding works (hint: it's not magic, it’s prompt engineering)Best AI app builder tools (Bolt, Lovable, and beyond)Real examples: GPT farms, FlipSmart, and AI newslettersMicro SaaS models under $10/month that print cashHow to clone tools you already love—and improve them Timestamps: (0:00) What is Vibe Coding, really?(1:34) AI tools that actually build your app(2:41) Real-world tools made with AI prompts(4:27) Micro SaaS: cheap apps with big upside(6:50) Best platforms: Bolt vs. Lovable(8:29) How to clone a SaaS in 30 minutes 👉 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops/

    9 分钟
  3. 5天前

    From Whisky Talks to AI: Can You Really Succeed Without Sacrifice?

    Back again with another curated clip from one of your favorite episodes—and this one hits hard. Perry opens up with a whiskey-soaked story about brilliance, burnout, and brutal honesty from a lost friend. What follows is a no-holds-barred breakdown of why intelligence means jack without execution, and how most people are addicted to comfort, not committed to growth. This Train Wreck cut explores what separates talkers from doers, and why being articulate might be more valuable than being smart in today’s AI-dominated, voice-first world. Emma pushes Perry on ambition, wearable tech, and the myth that you can win big without giving something up. We cover: The power of making the obvious sound profoundWhy most successful leaders aren’t the smartest in the roomThe rise of voice-first leadership and on-camera credibilityAI's coming kill-shot to user interfaces and what’s next for techThe harsh difference between wanting something and sacrificing for it Timestamps: (0:00) Why Perry’s smartest friend died broke(1:12) The single skill that can beat IQ(2:28) Why articulation matters more than knowledge(3:47) The AI future: No screens, no phones, just voice(5:21) Wearables and the death of the UI(6:33) Why desire isn’t enough to succeed(7:44) Ambition means sacrifice—no exceptions(9:01) Real-world excuses that keep people broke(10:12) Wrap up and brutal final thoughts 👉 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com/ Join the Ignite Mastermind - https://ignitemastermind.org/ Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 https://ignitemastermind.org/ 👤 https://www.facebook.com/ThePerryBelcher/ 📷 https://www.instagram.com/perry.belcher ▶️ https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 https://www.shockwavesolutionsllc.com/ 👤 https://web.facebook.com/queenofops/

    10 分钟
  4. 10月16日

    You Spent $50K on a Booth—Now What? Follow-Up Tactics & Entrepreneur Grit

    Spent $50K on a booth and got 500 leads... now what? Most of you are blowing your shot before Tuesday hits. This episode is your wake-up call. In this brutally honest episode, Perry and Emma break down exactly why most entrepreneurs fail to capitalize on live events — and it’s not for lack of effort, it’s fear of rejection, laziness in follow-up, and delusion disguised as vision. From $50K booths to shoeboxes full of leads no one ever calls, this is the no-BS playbook on what separates successful, visionary entrepreneurs from the rest. They cover the rejection psychology, sacrifice mindset, and what Mitch Miller called “selling worthless shit to weak people.” If you want to turn business failure into a comeback story, start here. We cover: Why trade show follow-up is a make-or-break momentHow fear of rejection in sales wrecks your growthThe difference between desire vs. ambitionWhat real entrepreneur mindset habits look likeHow to build mental resilience and take the damn shot Timestamps: (0:00) Welcome to The Train Wreck Show(1:17) Event prep and lead collection mistakes(4:05) The shoebox of doom: where leads go to die(9:12) Perry’s experiment: 100 business cards, 3 calls(13:20) The psychology of sales rejection(18:55) Narcissists, visionaries, and the delusional 5%(23:48) Comfort vs. sacrifice: why you’re not succeeding(29:03) Entrepreneur therapy: beer, Wendy’s, and $17 smokes(31:20) Perry’s story on risk, offers, and mindset shifts(34:00) Why crafting great offers changes your life Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Worksheets, scripts, GPTs, and more to help you follow up the right way. Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops

    34 分钟
  5. 10月9日

    AI Podcast Hosts Are Coming: Are You Replaceable Yet?

    What if the most popular podcasters of the future aren’t even human? Yeah, that future’s already here. Perry Belcher & Emma Rainville takes a hilarious but razor-sharp detour into the uncanny rise of AI-generated personalities, digital IP empires, and why tomorrow's podcast stars might just be your chatbot. Inspired by Gary Vee's predictions and Perry's own AI guest "Lester," this episode digs deep into how synthetic characters are rewriting the rules of media, marketing, and even Hollywood. We cover: Why AI podcast hosts are coming for your micHow brands will monetize virtual characters like Disney doesWhat Marilyn Monroe has to do with Samantha the chatbotGrok AI companions: creepy, brilliant, or both?The hidden business model behind synthetic IPWhat entrepreneurs can learn from Shrek (yes, seriously) Timestamps: (0:00) Welcome to the mess: AI, IP, and future podcasting (1:12) Gary Vaynerchuk's prediction about AI-hosted shows (2:25) The rise of digital companions like "Samantha" (3:10) Grok's spicy chatbot feature breakdown (4:45) From Marilyn Monroe to Mo Lester: building character IP (6:38) AI's future in storytelling and podcast monetization (8:21) Why Hollywood's old playbook still works in AI (9:50) The "pimp game" model of IP ownership explained (10:57) Perry's Bel-Air metaphor for power structures (11:42) Wrap-up: creepy, cool, and cash-generating CTA: Grab the free companion tools inside the Tool Cage: GPT workflows, marketing frameworks, and weird-but-useful stuff to help you sell more, scale faster, and stay human (if you want to). 👉 https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops/

    13 分钟
  6. 10月2日

    Email Onboarding Secrets: Build a High-Conversion Funnel Fast

    Most businesses fumble the bag after they get the lead. Perry and Emma break down why your email list is starving for attention—and exactly how to fix it. Perry Belcher & Emma Rainville takes a no-BS dive into the art and science of nurturing leads the right way—starting with the crucial first seven days. Perry unpacks the psychology of buyer behavior, how to structure high-converting onboarding sequences, and why “just the tip” isn't just a bad joke—it’s a lethal email strategy. Emma keeps it tight with operational gems and tactical questions that pull out the real gold. Whether you’re sending five emails a day or still ghosting new signups, this episode lays out the entire roadmap from cold lead to die-hard customer. We cover: Why 80% of your revenue comes in the first 7 days (0:55)The Why, How, What, Who buyer psychology framework (7:10)Soap opera emails and the magic of “open loops” (17:40)The gain-logic-fear funnel Perry uses across all offers (21:15)When to scare people, and when to make them laugh (24:20)How to keep old leads from going cold—and resurrect them (26:45) Timestamps: (0:00) Intro & Emma’s glam hour(0:55) First 7-day rule for converting leads(3:05) Why planning post-lead nurture is non-negotiable(6:15) The 3 buyer types: Why, How, What(10:42) Gout, car shopping, and ads that actually work(13:30) Email #1–3 breakdown: offer, identity, mission(17:40) Soap opera emails: Perry’s favorite dopamine trap(21:15) Gain, Logic, Fear: The funnel that sells anything(24:20) Cortisol marketing & the $5K a*****e tax(26:45) Email list hygiene and the 7-day active rule Grab the free companion tools inside the Tool Cage—email best practices, follow-up frameworks, and Perry’s favorite GPTs at https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops/

    28 分钟
  7. 10月1日

    How Charlie Kirk Built a $12M Brand with Value-Based Marketing

    What do Charlie Kirk, Alex Hormozi, and Fox News have in common? It's all rooted in value-based marketing, voice training, and the power of articulating unpopular truths. The Train Wreck Show takes a bold turn in this special episode, just two days after the assassination of Charlie Kirk. While Perry and Emma don’t share Kirk’s political beliefs, they dissect the unstoppable personal brand he built through sharp articulation, fearless positioning, and a controversial but wildly consistent message. From the psychology behind right-wing fundraising to Alex Hormozi’s rise and the coming death of user interfaces, this is part eulogy, part masterclass in strategic communication. If you're trying to build a movement, a product, or a high-conviction personal brand—this one's a must-listen. We cover: How Charlie Kirk grew a $12M empire with zero college and 100% articulationThe difference between being smart and sounding smartWhy white male grievance became a marketing nicheWhat Roger Ailes understood about audiences Fox News exploitedWhy your ability to speak well matters more than what you sellHow to find your "thirsty audience" and deliver value-based contentWhy Alex Hormozi wins on camera (and how you can too)The coming death of screens and the UI revolution Timestamps: (0:00) Kirk's empire: building $12M on campus controversy (2:00) The power of being articulate (vs just smart) (4:20) Fundraising, freedom of speech, and political brand-building (7:00) Why angry audiences convert (10:10) Value-based marketing decoded (13:20) Articulation vs. accuracy: who wins in media? (16:30) How Hormozi made marketing cool again (20:10) Final thoughts and AI futurecasting (24:30) Wrap-up Grab the free companion tools inside the Tool Cage—custom GPTs, cheat sheets, and exclusive training: trainwreckshow.com/companion-tools-optin Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops/

    25 分钟
  8. 9月18日

    Free vs Paid: Why Giving Builds Wealth Long-Term

    Most people give up too early on giving—because they expect ROI too soon. Perry Belcher & Emma Rainville have other plans. Perry Belcher & Emma Rainville take a quick but savage dive into why “free” can outperform “paid” when it comes to marketing, mentorship, and business relationships. From stories about Perry’s kids to boardroom moments with Remington Firearms, this episode unpacks the hidden leverage of generosity—and what separates strategic givers from clueless ones. If you’ve ever wrestled with pricing your value, or wondered why some people seem to get all the opportunities, this one hits home. We cover: How to use free offers to test partnerships and qualify peopleThe 7-11-4 rule for building trust that sellsWhen giving away time is a bottleneck—and when it’s a superpowerWhy Emma’s kid walked away from three job offers after a free gigThe art of “askless leverage” (and how to cash in without cash) Timestamps:(0:00) Welcome to the quickie (but not that kind)(0:48) Emma’s kid works Driven for free—and lands job offers(3:15) The Aspen effect: how comfort creates openness(4:22) Why Perry gives so much away for free(6:09) What the 7-11-4 rule really means for marketers(8:40) When giving is a test—and a filter(11:07) The Remington boardroom lesson: always have an ask(13:26) Final thoughts: be of service, but don’t stay where you’re not valued Grab the free companion tools inside the Tool Cage: Frameworks, GPTs, worksheets, and more at trainwreckshow.com/companion-tools-optin. Resources: Website - https://trainwreckshow.com    Join the Driven Mastermind - https://drivenmastermind.com/    Join the Ignite Mastermind - https://ignitemastermind.org/  Workshops, GPTs, and Other Resources - a...

    14 分钟

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3.7
共 5 分
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关于

Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emerging trends and share insights to help you seize new opportunities before they pass you by. If you’re ready to embrace the ups and downs of business, tune in to Train Wreck on Spotify, Apple Podcasts, or YouTube. Get ready to turn every crash into a comeback.

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