How Content Works

The Contentship Team
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This is a podcast about how content actually works today. Not how it used to work. We talk about search, AI systems, and the operational reality of producing content that survives constant change. From strategy and execution to tooling, workflows, and decision-making inside real teams. The show is created through a deliberate collaboration between humans and AI. Every episode is shaped, reviewed, and validated by people who care deeply about their craft, using AI not to replace human judgment, but to extend it. If you stay until the end of each episode, you will walk away with practical insights you can actually apply. Not theories. Not hype. Just a clearer understanding of what works now, and why.

Episodes

  1. 3D AGO

    Perplexity SEO: 6 Practical Strategies to Get Cited

    Ever wondered how to get your content noticed by answer engines like Perplexity? Join us as we break down six practical strategies to help you become a trusted source and boost your visibility. We're diving into everything from structuring your content for maximum extractability to ensuring Perplexity's crawler can actually find you. Plus, we'll explore why real distribution matters and how you can capitalize on those crucial early days after publishing. Read inspiration source: https://www.contentship.io/blog/perplexity-seo-strategies-to-get-cited

    34 min

  2. 5D AGO

    AI SEO Content Writing: 16 Metrics That Prove What’s Working

    Join us as we unpack the 16 metrics that actually matter for your AI SEO content strategy! If you've ever wondered which numbers to focus on in this rapidly evolving search landscape, this episode is for you. We're breaking down everything from views and engagement time to social signals, giving you the data-driven framework you need to make smarter content decisions. Read inspiration source: https://www.contentship.io/blog/ai-seo-content-writing-16-content-performance-metrics

    39 min

  3. FEB 2

    SEO Writing Assistant Playbook: How AI Marketing Wins in 2026

    Join us as we explore how you can master SEO in 2026 with AI as your secret weapon! We're breaking down the game-changing shift from traditional SEO to Generative Engine Optimization, and showing you exactly how to leverage AI writing assistants without losing your brand's unique voice. Together, we'll uncover the dual optimization strategies that separate winners from the rest, discover why extraction-friendly content structures matter more than ever, and learn how to maintain clarity... Read inspiration source: https://www.contentship.io/blog/seo-writing-assistant-ai-marketing-playbook-2026

    48 min

  4. JAN 30

    Query Fan-Out: How AI Search Chooses What to Cite

    Ever wondered how AI actually decides which content to recommend? Join us as we unpack query fan-out, the fascinating process that's reshaping how search works. We're breaking down how AI systems break complex questions into smaller pieces, and why that means you need to rethink your content strategy. Discover how to create topical clusters that hit multiple angles of your audience's questions, and learn what "writing for retrieval" really means. Read inspiration source: https://www.contentship.io/blog/query-fan-out-ai-search-chooses-what-to-cite

    39 min

  5. JAN 28

    Content Marketing Tools for Content Marketing Managers in 2026

    Join us as we unpack the content marketing tools that'll transform how you work in 2026! We're breaking down exactly which 4-6 applications deserve a spot in your toolkit and how to strategically map them to your workflow, from research and planning through creation, distribution, and measurement. Together, we'll explore game-changers like Semrush, QuestionDB, and Monday.com, plus we'll share the insider strategy of separating signal tools from production tools to slash friction and boost productivity. Read inspiration source: https://www.contentship.io/blog/content-marketing-tools-2026-stack

    21 min

  6. JAN 26

    AI SEO Playbook: 10 Practical Workflows (Plus Costs & Pitfalls)

    Join us as we unpack the practical side of AI in SEO! We're breaking down 10 actionable workflows that'll transform how you approach search optimization, from smarter keyword research to predictive content gaps. You'll learn how to leverage AI as your strategic partner (not just a content generator), explore real costs and pitfalls to watch for, and discover how voice search optimization fits into your bigger picture. Read inspiration source: https://www.contentship.io/blog/ai-seo-playbook-10-workflows-costs-pitfalls

    10 min

  7. JAN 23

    SEO Content Writing in 2026: The PACE Framework to Ship Fast

    Join us as we unpack the PACE Framework, a game-changing approach to SEO content writing that's perfect for busy teams trying to ship quality posts faster. We're breaking down how to clarify your reader's problem, deliver immediate answers, build credibility with solid sources, and expand your reach through smart internal linking. Learn how defining clear search intent and structuring skimmable content can cut revisions, boost your SEO performance, and create posts that genuinely serve your audience. Read inspiration source: https://www.contentship.io/blog/seo-content-writing-pace-framework

    15 min

  8. JAN 22

    Traditional SEO vs AI SEO: What Actually Changes When You Need Both

    Join us as we navigate the shifting world of SEO together! In this episode, we're unpacking what really changes when you need both traditional SEO and AI SEO strategies working side by side. We'll explore how "prompt neighborhoods" are replacing keyword research, why your content needs to be extractable for AI tools, and how technical SEO still matters in this new landscape. Read inspiration source: https://www.contentship.io/blog/traditional-seo-vs-ai-seo-what-actually-changes

    15 min

  9. JAN 21

    SEO Optimization in 2026: The Human-first Playbook that Wins

    Join us as we unpack the SEO strategies that'll actually win in 2026! We're diving into a human-first approach that leaves outdated tactics behind. Together, we'll explore how EEAT has evolved from a checklist into something much more meaningful, building real public reputation. Discover why branded search is your secret weapon in competitive markets, how to craft title tags that make people actually want to click, and why YouTube has become an absolute game-changer for establishing trust. Read inspiration source: https://www.contentship.io/blog/seo-optimization-2026-human-first-playbook

    11 min
  • 9 Episodes

About

This is a podcast about how content actually works today. Not how it used to work. We talk about search, AI systems, and the operational reality of producing content that survives constant change. From strategy and execution to tooling, workflows, and decision-making inside real teams. The show is created through a deliberate collaboration between humans and AI. Every episode is shaped, reviewed, and validated by people who care deeply about their craft, using AI not to replace human judgment, but to extend it. If you stay until the end of each episode, you will walk away with practical insights you can actually apply. Not theories. Not hype. Just a clearer understanding of what works now, and why.

Information

  • Creator
    The Contentship Team
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 The Contentship Team
  • Show Website
    How Content Works