The HeyCreator Show

HeyCreator
  • 4,6 (297)
  • ENTREPRENARIAT
  • TOUS LES 2 MOIS

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

  1. 23 JUIL.

    047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets

    🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you. Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into: How to structure discovery calls that lead to real work Why giving too much away for free is killing your business The shift from deliverables to strategy-first offerings Setting clear boundaries with clients (and family) And yes—why your work should actually be fun Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms. Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use. 👉 Learn more about Abbi at successfulfreelancemom.com What we talk about in this episode: 00:00 Introduction to Turning Conversations into Cash 01:34 Recognizing and Valuing Your Expertise 05:21 Structuring Effective Discovery Calls 07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business 19:36 Practical Tips for Discovery Calls 27:27 Navigating Conversations and Split Personalities 28:04 Setting Financial Goals and Client Boundaries 31:10 Structuring Profit Sharing Deals 36:28 Transitioning to a Strategy-Focused Role 43:07 Balancing Family and Work as a Freelancer 50:09 Final Thoughts and Where to Find More

    51 min

  2. 28 MAI

    046: How to Run a Calm, Profitable Creator Business (Without Burning Out) — with Dr. Monica Rysavy

    Feeling overwhelmed by your creative business? What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you? In this episode, Matt sits down with Dr. Monica Rysavy—systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place. You’ll learn: What a CEO Dashboard is—and why every creator needs one How to stop guessing and start growing with clear, trackable metrics Smart ways to align client work, products, and community without burnout Real-world examples of systems that save time and scale impact Whether you’re flying solo or building a small team, this episode will help you think like a CEO and act with clarity. Let’s get systematic AF. Join her email list and community! https://systematicyou.com/ What we talk about in this episode 00:00 Introduction to Building a Sustainable Creator Business 01:04 Understanding the CEO Dashboard 01:50 Tracking Metrics and Revenue 03:08 Time Management and ROI 06:00 Using Airtable for Business Automation 09:39 Leveraging Community Engagement 13:38 Reflecting on Financial Data 19:59 Balancing Client Work and Creative Projects 24:33 Aligning Services and Membership Models 25:21 Pitching and Client Strategies 26:31 Community Engagement and Pricing 27:15 Tutorials and CEO Dashboard 31:41 AI in Productivity and Systems 37:43 Content Remixing and Consistency 43:32 Future Trends and Online Communities 44:59 Systematic AF Club Overview

    47 min

  3. 14 MAI

    045: Unstuck: How Creators Reclaim Energy, Clarity & Flow - Hayden Flohr

    Feeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You’ll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters. What we talk about in this episode 00:00 Introduction: Overcoming Creative Burnout 01:13 The Role of Stress in Creativity 03:20 Practical Tips for Reducing Stress 08:16 The Importance of Being Presen t13:10 Identifying and Overcoming Limiting Beliefs 15:41 Balancing Passion and Profit 22:31 Listening to Your Body's Signals 25:37 Understanding Your Body's Responses 28:11 Generative Questions and Mindset Shifts 30:06 Embracing the Woo in Entrepreneurship 35:54 The Power of Letting Go 39:21 Clarifying Your Goals 44:52 Conclusion and Final Thoughts

    46 min

  4. 29 AVR.

    044: Why Trading Time For Money Is The Best Way To Build Your Business - with Nick Huber

    Everyone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation will show you how to earn it. What we talk about in this episode 00:00 The Truth About Revenue for Online Creators 01:52 The Reality of Entrepreneurship 02:52 The Value of Service Work 04:13 Starting Simple and Scaling Smart 05:41 Nick Huber's Early Entrepreneurial Journey 08:51 The Importance of Proven Business Models 17:22 Leveraging Global Talent for Business Growth 27:56 Challenges of Writing a Book 29:20 Balancing Feedback and Creativity 31:31 Writing Process and Time Management 40:10 Fear Setting and Overcoming Insecurities 43:44 Making Life Decisions for Success 49:32 Final Thoughts and the Sweaty Startup Book Follow Nick and his businesses www.sweatystartup.com www.nickhuber.com www.sweatystartupbook.com www.somewhere.com www.boltstorage.com www.recostseg.com www.adrhino.com www.spidexx.com www.boldseo.com www.webrun.com www.titanrisk.com www.recruitjet.com www.hubermethod.com www.x.com/sweatystartup www.instagram.com/sweatystartup www.linkedin.com/in/sweatystartup www.youtube.com/sweatystartupwww.tiktok.com/sweatystartup www.threads.net/@sweatystartup.com https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221 Link to buy the book on Amazon: https://amzn.to/4bLazjW Link to buy the book in the UK: https://bit.ly/422njPW

    50 min

  5. 22 AVR.

    043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

    Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/ I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it. In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out. I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business. If you’re building your own thing and want to see how the pieces can fit together, this one’s for you. 00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access 04:25 Client Work: Funding the Future 06:22 High Ticket Services: A Sustainable Revenue Model 09:13 Long-Term Vision: Building a Sustainable Business 10:36 Conclusion: How It All Fits Together

    12 min

  6. 8 MARS

    042: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le Cunff

    In this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions. Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work. They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for book promotion that don’t feel salesy. If you’re looking for practical ways to fine-tune your habits, stay creative, and make sustainable progress in your creator journey, this episode is packed with actionable takeaways you won’t want to miss! Buy Tiny ExperimentsSubscribe to Maker Mind newsletter Timestamps 00:00 Introduction to Tiny Experiments02:04 Balancing Multiple Projects05:15 Weekly Review Framework10:07 Designing Tiny Experiments14:31 The Goal of Learning21:45 The Start of a Writing Journey26:39 Crafting Content for Your Audience33:28 Starting the Ness Labs Community36:49 Cultivating a Self-Sustaining Community39:44 The Journey of Writing a Book45:37 Book Promotion Strategies48:00 Navigating the Book Writing Process59:49 What's Next for Anne-Laure?

    1 h 1 min

  7. 25 FÉVR.

    041: The BIGGEST Reason Creators Stay Stuck [Voice Memo]

    Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/ Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you’re feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you. I’ll walk through: ✅ The common trap that holds creators back ✅ How to make strategic decisions for long-term success ✅ Practical steps to regain momentum and start creating with confidence You’re not alone in this journey. Whether you’re pivoting your business, redefining your goals, or just looking for clarity, I hope this video helps you take that next big step. 00:00 Introduction: Embracing Big Changes 00:28 Quitting My Job and Early Challenges 01:11 Learning and Growth with Darrell Vesterfelt 02:46 Balancing Family and Career 03:36 Financial Lessons and Tax Troubles 04:23 Focusing on Creative Projects 06:43 Goals for 2025 and Beyond 09:00 Aspirations and Personal Growth 11:43 Conclusion: Join HeyCreator Be a part of a strong community of creators and get weekly live calls to help you level up! https://heycreator.com/community

    12 min

  8. 4 FÉVR.

    040: Master YouTube Growth in 2025: Expert Tips from Aprilynne Alter

    Want to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement. She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world. Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw Join my newsletter for exclusive content → https://heycreator.com/newsletter/ Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlter Key Takeaways: • Packaging (Title & Thumbnail) is Everything – Your title and thumbnail set the expectation and determine whether someone clicks. The best creators think about these before scripting or filming. • The First 5 Seconds Matter – Reinforce your title’s promise immediately. Start with “So…” or “This…” to quickly establish relevance and curiosity. • Shorten Your Intros – Keep it under 25 seconds. People want value fast, so don’t lose them with unnecessary context. • Think in “Promise, Progress, Payoff” – Every section of your video should set up curiosity (Promise), provide insight (Progress), and deliver value (Payoff). • Consistency in Format & Experience – If you’re mixing formats (tutorials, interviews, vlogs), make sure they provide a consistent experience to your audience. • Authenticity Wins in an AI World – Viewers crave real humans, real stories, and unscripted moments. Don’t over-polish—lean into personality, mistakes, and humor. • Your Outro Should Have Purpose – Don’t just sign off—guide your audience to the next step (watch another video, subscribe, join a community, etc.). Timestamps & Chapters: 00:00 Intro 01:30 Biggest Mistake Creators Make: Packaging (Title & Thumbnail) 07:01 Why You Need to Think About Titles/Thumbnails First 10:11 When to Prioritize Quality vs. Just Publishing Videos 12:50 The First 5 Seconds Rule: Hooking Viewers Instantly 13:57 How to Start a Video: The “So” or “This” Hack 20:05 Shorten Your Intros! Keep it Under 25 Seconds 22:38 The Power of “Promise, Progress, Payoff” Storytelling 27:48 How to Improve Engagement & Retention 29:24 The Best Way to End a YouTube Video 34:53 Should You Separate Your Podcast from Your Main Channel? 41:30 The Biggest YouTube Trends for 2025 (Storytelling & Authenticity) 46:15 Why AI Won’t Replace Real Creators & How to Stand Out 49:04 Aprilynne’s YouTube Journey & Growing a Sustainable Business 55:28 High-Ticket Communities vs. Consulting: The Future of Creator Businesses 1:02:24 Final Thoughts & Where to Find Aprilynne Next Steps: Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw Join my newsletter for exclusive content → https://heycreator.com/newsletter/ Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlter

    58 min
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À propos

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

Informations

  • Création
    HeyCreator
  • Années d’activité
    2010 - 2025
  • Épisodes
    322
  • Classification
    Contenu explicite
  • Copyright
    © HeyCreator
  • Site web de l’émission
    The HeyCreator Show

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