How Data is Keeping TV King | Deconstructing Data with Justin Rosen

Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective.

In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising.

From media fragmentation to addressable TV strategies, we explore how data-driven insights are helping advertisers maximize reach, improve accuracy, and drive real business outcomes.

What You’ll Learn in This Episode:

⤷ Data’s Role in Tackling Media Fragmentation
TV isn’t what it used to be. With audiences spread across linear, CTV, and streaming platforms, advertisers are facing a new challenge: How do you reach the right people across so many different viewing experiences? Justin shares how data is helping to unify fragmented media, ensuring that advertisers can connect with their audiences wherever they watch.

⤷ Addressable TV: The Power of Incrementality
Not all TV ads are created equal. Addressable TV allows brands to deliver personalized messages to specific households, making campaigns more precise and impactful. Justin walks us through how brands can leverage holistic strategies that combine linear and digital TV for incremental reach and better performance.

⤷ Data Scale: The Key to Accuracy
Without scale, data insights lose their impact. Justin explains why bigger, richer datasets are critical for making smarter media buying decisions—and how Ampersand is leading the charge in creating more accurate audience insights.

⤷ Tech Stack: Hear some of Justin's favorite tools.

TV advertising isn’t going anywhere. It’s just getting more intelligent. This episode is packed with insights for advertisers, marketers, and data professionals looking to stay ahead in an evolving media landscape.

#TVAdvertising #DataDrivenMarketing #AddressableTV