How do large companies use an OMD?

In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates welcomes back Mike Snyder of RSM Marketing Services on how large companies use OMD. How does OMD integrate with existing marketing solutions? How does OMD work in a franchise environment? What is the value added of an OMD to a large company? Listen in as Mike discusses with Ryan how OMD works in this setting, his experience as a past CEO of an advertising agency and how OMD is delivering where agencies leave off.