Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

Gabe Fletcher
  • 5,0 (12)
  • MARKETING
  • DUAS VEZES/SEMANA

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

  1. When customers say "Go F**K Yourself" | Dealing with tough customers in your detailing business

    28 DE JUL.

    When customers say "Go F**K Yourself" | Dealing with tough customers in your detailing business

    Click Here To Work With Detailing Growth Click Here To Work With Me ChipOne.AI The episode of Talkin' Paint Podcast, I share a raw account of firing a customer who crossed the line from frustrated to abusive. I break down exactly what went wrong when dealing with difficult clients, including an elderly gentleman who told me to go f*** myself in his own shop. I reveal critical shop management tips and systems that could have prevented this situation, plus gives away I'm giving away my free terms of service template that reduced customer conflicts by 95%. 0:00 - Firing a customer story intro 0:18 - Detailing Growth sponsor message 0:58 - Episode introduction 1:21 - Customer told me to f*** myself 1:34 - Breaking down what happened 2:39 - GM Will's role explained 3:31 - Customer interactions cognitive load 4:12 - Setting expectations framework 6:36 - Compliment, reality check, commitment 7:52 - Expectations breakdown failure 8:31 - Terms of Service system 10:01 - Chip One AI free tool 11:38 - What went wrong analysis 12:30 - Red flag warning signs 13:17 - Reinstalled entire PPF job 14:26 - Industry standards explanation 15:16 - Customer picks up vehicle 16:02 - Raised voice three times 16:52 - Final confrontation details 17:54 - Team respect non-negotiable 18:38 - Warning other shop owners 19:38 - Three touch expectation system 20:19 - Escalation framework levels 20:58 - Team protection policy 21:20 - Financial cost analysis 22:04 - Culture starts with boundaries 23:13 - Detailing Growth services 23:37 - Detailers OS coaching Takeaways: In managing a larger scale business, one must be prepared to handle difficult customer interactions, which can sometimes lead to uncomfortable situations. Setting proper expectations with clients is crucial in order to maintain a positive relationship and avoid misunderstandings regarding service quality. Implementing a structured Terms of Service agreement significantly mitigates customer conflicts and clarifies the scope of work and limitations before service begins. It is imperative to protect team members from verbal abuse, ensuring a respectful workplace environment, as this directly influences overall morale and productivity. Continuous improvement in customer interaction practices is necessary, particularly in managing difficult clients and setting realistic expectations for service outcomes. Firing a problematic customer can be financially beneficial in the long term by preserving team morale and maintaining service standards, despite the immediate loss of revenue. Links referenced in this episode: detailinggrowth.comchipone.aiworkwith.detailinggrowth.com

    24min
  2. Zero to $100k a Month | Being Relentless @ Sales in High End Auto Film & Detailing

    5 DE MAI.

    Zero to $100k a Month | Being Relentless @ Sales in High End Auto Film & Detailing

    This episode I'm joined by Jeff Joiner from Auto Luxe Florida shares his journey from luxury car sales to building a successful auto detailing business from scratch. In just one year, Detailing Growth helped Jeff grow his shop from zero to $100,000 monthly revenue by leveraging his exceptional sales skills, building the right team, and creating strategic partnerships. He discusses the importance of quality products, building market trust and how he transformed his business growth. 00:30 - Podcast Introduction 01:55 - Jeff's High-End Shop Background 03:23 - Starting From Nothing in the Market 05:30 - Early Growth Challenges 08:11 - Importance of Market Trust 09:38 - Building Through Video Content 15:45 - Switching Marketing Partners 18:10 - Backend Business Challenges 19:10 - Managing Technicians vs Sales Teams 20:40 - Finding the Right Technical Talent 24:34 - Building an Effective Team 27:53 - Creating a Strong Support System 30:00 - The Constant Grind of Entrepreneurship 34:02 - Creating Complete Business Systems 42:10 - Quality Products Make a Difference 47:20 - Partnering with Ceramic Pro 49:04 - Community Marketing Strategies 51:51 - Final Thoughts and Conclusion Takeaways: The journey of entrepreneurship can be unexpectedly challenging, often diverging from initial expectations. A solid foundation in sales can significantly enhance business growth and customer acquisition. Investing in high-quality products and reliable suppliers is crucial for maintaining business integrity. Building a strong, supportive team is essential for navigating the complexities of running a business. Establishing relationships with industry leaders can provide invaluable support and resources for growth. Engaging in community events and networking can vastly increase local awareness and customer base. Links referenced in this episode: detailinggrowth.com Companies mentioned in this episode: Detailing Growth Ceramic Pro Jaguar Land Rover Autolux

    52min
  3. How to Document Systems in Your Detailing Business: Work Less While Growing More

    22 DE ABR.

    How to Document Systems in Your Detailing Business: Work Less While Growing More

    Talkin’ Paint Podcast: How to Document Systems in Your Detailing Business: Work Less While Growing More The episode of Talkin' Paint Podcast, Gabe Fletcher discusses how documenting business systems transformed his detailing shop from chaos to consistency. He explains why putting processes on paper is crucial for growth, allowing him to reduce his work hours from 75+ to under 40 weekly while increasing revenue by 30%. Gabe shares practical documentation techniques and emphasizes that "being irreplaceable doesn't make you valuable, it makes you trapped." Timestamp: 00:22 - Detailing Growth Sponsor Message 01:02 - Introduction to Systems Documentation 03:02 - Why Document Your Shop Systems 04:29 - Where to Start With Documentation 06:06 - Practical System Documentation Approach 08:25 - Morning Meeting System Benefits 09:37 - Quality Check Process Implementation 10:22 - Client Communication Timeline 11:28 - Getting Started With Documentation 14:43 - Detailer OS Facebook Group Info Schedule a Discovery Call Sign Up For The Detail Shift Newsletter Subscribe to Detailing Growth on Youtube Companies mentioned in this episode: detailing growth Detailing Growth Detailers OS Detailer OS Detailer OS Magnified Growth detailing systems, documentation in detailing, improving shop efficiency, detailing business coaching, sales process for detailers, documenting processes, PPF installation guide, ceramic coating techniques, automotive detailing strategies, client communication in detailing, SOP creation for detailing, business growth in detailing, effective detailing workflows, systems implementation for detailers, reducing operational chaos, maximizing productivity in detailing, training staff in detailing, client check-in process, optimizing detailing services, detailing growth strategies

    16min
  4. In Detailing the Grind Is Not Optional. This Is the Truths That No One Tells You About Growth

    15 DE ABR.

    In Detailing the Grind Is Not Optional. This Is the Truths That No One Tells You About Growth

    Book A Call Here | Youtube Here | Facebook Group Here | Does Your Business Suck? Talkin’ Paint Podcast: How to Embrace the Entrepreneurial Grind: Business Growth Strategies That Work The episode of Talkin' Paint Podcast, Gabe Fletcher is joined by his operations partner Tyler Lordi to discuss the essential mindset needed for business growth in challenging times. They dive into why embracing the struggles of entrepreneurship is non-negotiable, emphasizing that execution is the solution to most business problems. The conversation highlights the critical importance of building effective referral systems and delivering exceptional service that goes beyond customer expectations to drive sustainable growth. Timestamp: 0:35 - Embracing Business Challenges 3:08 - The Grind Isn't Optional 7:16 - System That Got You Here 10:54 - Building While Flying 14:24 - Marketing vs Growth Agency 18:38 - Execution Is The Solution 21:46 - Focus On Your Path 24:33 - Process Improvement Matters 29:14 - Building Trust Currency 32:40 - Humanizing Business Conversations 35:53 - Your Truth vs The Truth 38:00 - Detailer OS Community Links referenced in this episode: detailinggrowth.comdetaileros.com Companies mentioned in this episode: Detailing Growth business growth, grind mode, entrepreneurship tips, business coaching, detailing industry, local SEO, referral systems, marketing strategies, execution in business, overcoming challenges, business mindset, consulting services, systems implementation, building trust in business, business automation, small business advice, growth agency, effective advertising, building brand experience, embracing the struggle

    40min
  5. Kill Perfectionism In Your Detailing Business - Build A Business You Actually Love

    22 DE FEV.

    Kill Perfectionism In Your Detailing Business - Build A Business You Actually Love

    On this episode of the Talkin' Paint Podcast, I talk about preventing burnout and building a sustainable detailing business. I explore how detailers often chase others' versions of success rather than defining their own path, emphasizing the importance of genuine enjoyment in the work. I also jam on some of my own personal insights about business scaling, effective sales strategies, and the critical role of community engagement. I also highlight how proper CRM systems and business reflection can prevent burnout and drive growth. Timestamp: 0:00 - Preventing Burnout in Detailing 3:03 - Building Your Own Version of Success 6:05 - Sales Strategy and Follow-up Systems 9:38 - Business Values and Quality Standards 12:41 - Creating Personal Board Meetings 15:27 - Finding Joy in Your Business 17:35 - Community Engagement Importance 19:07 - Closing Thoughts and Resources Schedule a Discovery Call Sign Up For The Detail Shift Newsletter Subscribe to Detailing Growth on Youtube podscan_43qQFsrtPYjXXkUpEKRSEUrQvMV1SJp6

    24min
  6. How To Dominate Sales in 2025 In Your Auto Detail, PPF, Ceramic Coating & Window Tint Business

    21 DE JAN.

    How To Dominate Sales in 2025 In Your Auto Detail, PPF, Ceramic Coating & Window Tint Business

    On this Episode of Talkin' Paint, I explore common misconceptions about sales within the detailing & auto film industry. I also go over strategies for building stronger client relationships. I discuss how shifting from transactional interactions to trust-based partnerships can transform business outcomes, particularly for high-ticket services. SALES TRAINING GO HERE: Detailing Business Coach Sales Masterclass These are the topics that I go over: - The evolution from traditional sales tactics to relationship-focused approaches - Creating effective follow-up systems and response protocols - Developing comprehensive proposals that communicate value - Building and maintaining brand trust through consistent client experiences Core Insights: I challenge the notion that lead quality is the primary barrier to success, suggesting instead that effective communication and value demonstration play more crucial roles. I examine how detailing professionals can better educate potential clients about their services and differentiate themselves in the market. Practical Applications: I outline specific steps for implementing a structured sales process, emphasizing the importance of multiple touchpoints and consistent follow-up. The episode provides guidance on transforming initial inquiries into long-term client relationships by prioritizing education and trust-building over immediate closing. Takeaways: I explain how success in detailing sales often requires viewing the process as an extension of customer service rather than a purely transactional exchange. By focusing on client education and relationship development, businesses can create more sustainable growth patterns and stronger market positions. WANT LESS CHAOS AND MORE STABILITY, GO HERE: DetailerOS WANT EMAIL TIPS: Detail Shift Newsletter MORE ABOUT GABE, GO HERE: AutoDetailMarketing.com WANT EPIC MARKETING, GO HERE: Why Detailing Growth? WANT MORE VIDEOS, GO HERE: Subscribe On Our Youtube

    35min

  7. 25/11/2024

    The Future of Marketing: Show Your Work to Rank Higher on Google

    Detailing Growth: Talkin' Paint Podcast : How to Rank #1 on Google: Grow Your Detailing Business with Content Marketing Gabe Fletcher discusses the recent Google Core Update and its implications for automotive businesses. He emphasizes the importance of demonstrating expertise through content creation, focusing on solving real problems rather than just advertising services. Gabe provides actionable strategies for documenting work, creating content, and leveraging it for SEO and business growth, emphasizing that done is better than perfect when it comes to content production. Timestamp: 00:30 - Introduction to Google Core Update 02:58 - Importance of Demonstrated Expertise 05:58 - Changing Search Trends 08:54 - Content Creation Strategy 12:40 - Implementing Content Creation 15:58 - Simplifying Content Approach 17:43 - Conclusion and Call to Action Links referenced in this episode: detailinggrowth.comworkwith.detailinggrowth.com Companies mentioned in this episode: Google Detailing Growth Meta

    18min
  8. The Compounding Effect of Marketing: Building a Solid Foundation for Growth

    08/08/2024

    The Compounding Effect of Marketing: Building a Solid Foundation for Growth

    The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve of marketing, detailing the journey from self-doubt to explosive growth. They stress the need for a solid marketing foundation and a methodical approach, touching on the limitations of relying solely on Facebook ads and the necessity of diversifying marketing strategies. The episode also features success stories and practical advice for businesses looking to thrive in the auto detailing and auto film sectors. 00:00 Introduction: Navigating Modern Business Challenges 00:14 Client Goals: The Reality Check 00:30 The Emotional Curve of Marketing 01:08 Detailing Growth: Your Marketing Partner 01:45 Welcome to the Talking Paint Podcast 02:19 Adapting to a Changing Market 06:05 The Evolution of Social Media Advertising 09:17 The Importance of a Comprehensive Marketing Plan 15:26 The Unicorn Client: A Success Story 22:34 The Emotional Curve of Marketing Revisited 33:58 Conclusion: Building a Solid Marketing Foundation What to grow your business? https://workwith.detailinggrowth.com/ LEARN HOW TO GROW? https://detailingbusinesscoach.com/ 🔔 Don't forget to turn on notifications to never miss an episode! 📧 Join Our Newsletter! Get exclusive tips and insights: https://signup.detail-shift.com/ 👥 Join Our Marketing Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth 🤝 Who Is Gabe Fletcher? https://gabefletcher.crd.co/ Links referenced in this episode: detailinggrowth.comtalkinpaint.com Companies mentioned in this episode: Detailing Growth Google Meta Facebook Apple TikTok Instagram

    36min
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Sobre

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

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