How Doctors Do Networking Wrong (And How to Do It Right for Micropractice)

In this episode I discuss the most common way doctors attempt to network and why it doesn't usually work. I then share 4 simple strategies to use to make networking more effective, including

• how marketing in micropractice is different from marketing in traditional private practice or employed practice
• why bringing cookies is not enough and what to offer instead
• tips for building authentic connections that will help create your referral base
• examples of what has worked well for me in growing my micropractice from 0 to 150 in 2 years

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at sonia@micropracticemama.com
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn