42 episodes

How Games Make Money is a podcast where host and GamesBeat editor Jeff Grubb talks to people in and around the business of video games. The purpose of each episode is to find out how different people are bringing in cash from games. Jeff talks with developers, publishers, executives, content creators, tool makers, and more.

Look for new episodes every Friday.

How Games Make Money Jeff Grubb

    • Leisure
    • 5.0 • 16 Ratings

How Games Make Money is a podcast where host and GamesBeat editor Jeff Grubb talks to people in and around the business of video games. The purpose of each episode is to find out how different people are bringing in cash from games. Jeff talks with developers, publishers, executives, content creators, tool makers, and more.

Look for new episodes every Friday.

    How devs can more intelligently spend money to make money

    How devs can more intelligently spend money to make money

    Adam Lieb sits down with me to talk about GameSight, which is a performance marketing company for the rest of us. While performance marketing has dominated mobile gaming, it’s coming late to the traditional console and PC space. GameSight tries to connect data from various resources to determine how spending money can make developers and publishers even more money – but it brings in that data from places like television ads and other traditional avenues for marketing.

    • 25 min
    How Serenity Forge ships physical games when China runs out of cardboard

    How Serenity Forge ships physical games when China runs out of cardboard

    I talk with Z and Kevin Zhang of Serenity Forge, which is here in Colorado. I met these fellas back at a Denver Comic Con a few years ago, and now they have found themselves in the business of publishing physical games. Most recently, they distributed Doki Doki Literature Club+ into Targets and Walmarts around the world. And they have plans for more projects like that in the future.

    Discord
    Patreon

    • 29 min
    How empathy can make your game money

    How empathy can make your game money

    I talk to Steven Spohn and Dr. Chris Power from Able Gamers about their APX certification for game developers. This is a certification that teaches best practices for accessibility to game creators. Steven and Chris explain how those conversations with devs have changed over the last few years as well as the challenges they continue to face.

    APX
    Discord
    Patreon

    • 36 min
    How Plitch is trying to bring back game cheats

    How Plitch is trying to bring back game cheats

    On this episode of How Games Make Money, host Jeff Grubb speaks with one of the cofounders of Megadev, Robert Maroschik, about its game-cheat service Plitch. That is a subscription program that uses programs called "trainers" that can adjust the way games behave. But unlike similar programs, like Cheat Engine, Plitch takes out all of the guesswork. But while Plitch is simple, it faces a complicated landscape where game cheats are no longer part of the norm. Megadev wants to change that. 

    Plitch
    Discord
    Patreon

    • 23 min
    HOW SPLITGATE IS PREPPING FOR CROSSPLAY SUCCESS

    HOW SPLITGATE IS PREPPING FOR CROSSPLAY SUCCESS

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    Patreon

    I speak with 1047 cofounder Ian Proulx. Ian helped build 1047’s Splitgate competitive shooter that combines combat with a futuresport aesthetic. Splitgate is already available on PC, where it has gained a lot of traction. But now it is headed to console as well, and we talk about that process, self-publishing, and a lot more.

    • 22 min
    How to build a studio that builds a game about building cities

    How to build a studio that builds a game about building cities

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    Patreon

    On this episode, Jeff Grubb speaks with Colossal Order chief executive officer Mariina Hallikainen about the studio’s city-building simulator Cities: Skylines, which is now six years old. Mariina and Jeff talk about supporting a game for more than half a decade as well as how things change when a game immediately surpasses its sales expectations.

    • 31 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Anti-Top ,

This podcast should’ve existed a long time ago

The video game industry moves so much money and product, and this show is an elegantly assertive way to take a look at how serfs become lords in the industry, by looking at how people make a living in games. Really looking forward to the variety of future guests to come and help grow this podcast’s kingdom, and Jeff is a great guy to lead the conversations. Good stuff.

Projectsparks ,

Good insights, excellent conversations

I really get a lot out of this podcast; it’s the best you’ll find on the business of making games. With so many different ways to build a game publishing business in today’s market, it’s fascinating to get a breakdown of how people get paid.

It humanizes the part of the game creation process that rarely gets visibility (outside of insider events like GDC).

So far, all the conversations have been funny, accessible, and interesting.

GeorgieboysAXE ,

Eloquence meets hilarity

Ever ask yourself “Man, I could really go for a mix of some acerbic wit that’s dropped with the deadpan delivery of a 2 ton anvil right about now”?

Ask no more! Jeff Grubb is a delight to the ears as he tirelessly works to shine a light on the business end of the video game industry, and the profits it yields for the layers of workers and trades that make the industry go ‘round.

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