The Rebooting Show

Brian Morrissey
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The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

  1. HÁ 3 DIAS

    Inside Forbes’s total monetization approach

    Forbes CEO Sherry Phillips discusses how the 107-year-old brand is retooling for a far messier media market. Forbes is less a magazine than a platform that turns brand equity into revenue across multiple surfaces: advertising, branded content, newsletters, a licensing network that spans 67 editions in 43 languages, an e-commerce arm, and a fast-growing slate of more than 100 events that now account for up to 30% of revenue.

    52min

  2. 9 DE SET.

    How Essentially Sports navigates shifts

    This week, I spoke to Essentially Sports cofounder Suryansh Tibarewal about how it is adapting its strategies in a time of traffic flux. Essentially sports is a high volume web publisher, one i’d consider as a classic pageview publisher. Suryansh and I discuss how essentially has continued to benefit from Google Discover, shifting its business model to focus more on direct sold revenue rather than programmatic and how its fan perspective is a differentiator in a crowded category.

    52min

  3. 31 DE AGO.

    Monetizing cowboys

    This episode is sponsored by Piano. Check out the new report from The Rebooting and Piano that examines how revenue leaders at publishers are taking a "total monetization" approach. Deirdre Lester is no stranger to how sports brands can influence culture. She served for four years as the CRO at Barstool as it grew well beyond its roots in sports banter to develop several revenue streams. At Teton Ridge, Deirdre sees a similar opportunity in the niche of Western sports like rodeo.  Teton Ridge is betting big on Western sports and lifestyle — acquiring The Cowboy Channel, building original programming around rodeo, and elevating events like the American Rodeo into marquee sports properties. It’s part media company, part sports IP owner, and part entertainment studio, with the aim of modernizing a tradition-rich category while keeping its authenticity. Deirdre and I talk about what it takes to grow in a time of constant industry change, and why she believes Western sports are not just having a cultural moment, but building into a lasting movement.

    53min

  4. 26 DE AGO.

    Greater Long Island's scrappy approach to local

    Mike White built Greater Long Island from a one-man blog in Patchogue into a regional news brand spanning Suffolk and Nassau counties. A veteran of the New York Post and Daily News, Mike took a scrappy, bootstrapped approach—publishing five stories a day, focusing on what neighbors actually care about, and treating advertisers like partners. We talk about how hustle, service journalism, and local roots can sustain media businesses when so many others are shrinking.

    50min

  5. 19 DE AGO.

    ImpactAlpha's 'hometown paper' approach

    David Bank left the Wall Street Journal after a long run covering tech and philanthropy and assigned himself to a new beat in impact investing, a world of private capital being directed toward social good that legacy outlets largely ignored. That journalistic instinct grew into ImpactAlpha, which over the past decade has grown into what David calls the “hometown newspaper” for the “agents of impact”: investors, entrepreneurs, and institutions rethinking finance. In this conversation, we talk about the messy reality of building a media company from scratch — from early sponsorships to subscription revenue, near-acquisitions that never happened, and raising money from mission-aligned investors. David also reflects on why the best publications start in overlooked niches, and why persistence is the real moat.

    57min

  6. 11 DE AGO.

    Atlas Obscura's next chapter

    Louise Story, CEO of Atlas Obscura and veteran of The Wall Street Journal and The New York Times, joins me to talk about steering a beloved travel brand into its next chapter. We discuss her decision to wind down the in-house experiences business, why brand partnerships — especially with tourism bureaus — are now the company’s core revenue stream, and how she plans to turn Atlas Obscura’s community into the foundation for a robust travel-planning app. Louise also shares how her product background shapes her approach and why building direct audience relationships is critical in an era of search decline and AI disruption.

    58min

  7. 5 DE AGO.

    Moving up the pricing curve

    Adi Ignatius, editor-at-large of Harvard Business Review, discusses how HBR is expanding beyond traditional subscriptions with the launch of HBR Executive, a $700 premium tier aimed at senior leaders. We talk about the shift from volume to value in media, the importance of ARPU, the tension between brand legacy and innovation, and how publishers can better monetize the most valuable parts of their audience.

    49min

  8. 28 DE JUL.

    How Variety straddles B2B and B2C

    Variety co-editors-in-chief Cynthia Littleton and Ramin Setoodeh joined me to discuss how they strike this balance. We talk about how you treat publications as bigger brands, why print still matters in these models, the changing nature of celebrity in a creator era, how Variety builds franchises like Actors on Actors and the challenges facing the entertainment industry.

    49min
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Sobre

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

Informações

  • Criado por
    Brian Morrissey
  • Anos de atividade
    2021 - 2025
  • Episódios
    182
  • Classificação
    Explícito
  • Copyright
    © Brian Morrissey
  • Site do podcast
    The Rebooting Show

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