Startup Strategies

Juliana Hahn
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  • ENTREPRENARIAT
  • CHAQUE SEMAINE

Are you ready to take your Startup to the next level? If you are interested in all things Growth & Marketing...you're in the right place. Let's start building! Hosted on Acast. See acast.com/privacy for more information.

  1. 1 OCT.

    How to Bootstrap to $1Million ARR [REVEALED]

    In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building education websites in cyber cafes to travel hacking conferences across five countries, eventually stumbling into entrepreneurship through sheer curiosity rather than ambition. When his travel startup Padharo got featured by BBC but he couldn't afford the flight to Delhi for the interview, Ish realized operations-heavy B2C wasn't his path. Meeting technical co-founder Vinit through LinkedIn led to building what they wanted to be "ChatGPT in 2015" - a conversational AI that started as a single WhatsApp number serving 40,000 users manually before evolving into the chatbot platform TARS. Ish reveals why being completely ignorant of SaaS best practices became an advantage, how they built their early growth entirely through content marketing and 2,000 handmade chatbot templates, and why choosing marketers over support teams as their first customers nearly killed them during COVID when marketing budgets disappeared overnight. This conversation challenges the venture capital playbook and shows how patience, curiosity, and building something you'd actually use can create sustainable growth over nine years of bootstrapping. Ish shares: How travel hacking conferences led to his first startup ideaWhy he couldn't afford to appear in his own BBC featureThe transition from manual WhatsApp support to automated chatbotsBuilding 2,000 chatbot templates by hand for SEO-driven growthHow complete ignorance of SaaS metrics became a competitive advantageThe 10-year co-founder partnership that started on LinkedInWhy targeting marketers over support teams was a COVID mistakeHow content marketing drove growth without advertising budgetsWhy most customer support bots still deliver mediocre experiencesThe mindset shift from building for fun to building for business Links and resources: FREE Startup Marketing Cheatsheet FREE $1M ARR SaaS Marketing Playbook Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    1 h 2 min

  2. 23 SEPT.

    Social Media isn’t hard. It’s misunderstood

    In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 million users while generating millions across creators and companies in every niche, she reveals why the people making real money from social media do the exact opposite of what everyone teaches. Juliana exposes the 5 principles that separate creators who turn social media into revenue engines versus those collecting vanity metrics while their bank accounts stay flat. From her own journey of posting "hideous" content while building her agency across e-commerce, Web3, and now serving clients across all industries, she demonstrates why admitting your content needs work is actually the breakthrough moment most creators avoid. This conversation reveals why 2020's TikTok revolution created the biggest opportunity in content creation history that most people completely missed, and how understanding algorithmic distribution beats networking every time. Juliana shares: Why blaming the algorithm is keeping you stuck and what to focus on insteadHow the shift from network-based to engagement-based distribution changed everythingThe math behind why broad content gets applause but targeted content gets customersWhy your best-performing posts rarely drive the most revenue (and what does)How to engineer targeted virality instead of chasing random viral momentsThe zero-to-millions case study: building a waitlist before having a productHer content audit system across LinkedIn, X, YouTube, Instagram, and TikTokWhy creators who admit they suck outperform those chasing perfectionLet’s break down his Startup Strategies. Links and resources: FREE Startup Marketing Cheatsheet FREE $1M ARR SaaS Marketing Playbook Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    15 min

  3. 11 SEPT.

    My AI tool does SALES for you

    In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through content marketing at a 500-person startup, spending weeks writing single blog posts when he discovered Jasper AI and started cranking out five times more content. His manager's reaction was swift and brutal - she put him on a performance improvement plan and called him "disgraceful" for using AI to do his job. George quit and built Harmony AI, which connects scattered sales and marketing data to show exactly who's ready to buy and when to call them. He reveals his unconventional fundraising approach where 70% of his round came from cold email, including landing HubSpot and Typeform co-founders as investors. This conversation reveals why the next wave of successful founders will be those who prepare to surf change instead of waiting for permission, and how connecting data signals beats building separate dashboards. George shares: How he pre-sold 700 companies before building anythingThe LinkedIn formula that drove $1M in revenue growth at CoconutWhy he turned down Techstars in final stages to become a co-founderCold email strategies that closed HubSpot and Typeform co-foundersThe $5K intro.co hack that landed Apollo's co-founder as investorWhy connecting scattered data beats building separate dashboardsHow embarrassment became his competitive advantage for startup growthAnd much more… Links and resources: FREE Startup Marketing Cheatsheet FREE $1M ARR SaaS Marketing Playbook Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    35 min

  4. 6 AOÛT

    Twisted Reality of WALL Street and Silicon Valley

    In this episode of Startup Strategies, Juliana sits down with Casey Woo, the reformed Wall Street finance professional who went from corner office overlooking Central Park to building one of Silicon Valley's most exclusive operator communities. After feeling miserable despite having everything Wall Street promised, Casey made the leap to startups and discovered he "loved eating glass" - but Silicon Valley had other plans. When a $100 billion company told him he couldn't get hired for free because he neither coded nor sold, Casey found eight other finance refugees feeling equally lost and started meeting monthly in coffee shops. That group of nine lonely operators is now the 1,100-member Operators Guild, which has invested in 70+ companies through FOG Ventures with zero salespeople and 100% organic growth. Casey reveals why AI is eating specialists from the bottom while generalists who can orchestrate multiple AI agents across departments are becoming invaluable. He breaks down the operational mistakes that kill companies scaling from $1M to $10M ARR, from the $50 million valuation trap that creates impossible growth pressure to the hiring death spiral where founders burn through runway trying to reach Mars when they just need orbit. Casey explains why the world is moving toward "multidisciplinary builders" who speak accountant, engineer, narcissist CEO, and marketing fluently - like Jedi mind tricks for business functions. He shares how tech is becoming commoditized while brand, distribution, and trust become the new competitive advantages, and why the future belongs to horizontal thinkers who can see across entire businesses rather than specialists stuck in single departments. This conversation challenges everything you think you know about hiring, scaling, and building teams in an AI-first world. Casey shares: Why AI is eating specialists while generalists orchestrate AI agentsThe $50M valuation trap that turns jackpots into panic attacksHow to avoid the hiring death spiral that burns companies to deathWhy speaking multiple "business languages" is the new superpowerHow nine lonely coffee shop meetings became $100M+ in investmentsWhy customer love beats every metric when evaluating startupsThe exact systems to implement before Series B to avoid fundraising hell Links and resources: FREE Startup Marketing Cheatsheet FREE $1M ARR SaaS Marketing Playbook Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    43 min

  5. 30 JUIL.

    Disney SUED him for $1M illion

    In this episode of Startup Strategies, Juliana sits down with Gaurav Bhattacharya, three-time venture-backed founder and CEO of Jeeva AI, who proves that scrappy execution beats massive funding every time. After getting tired of complex enterprise sales cycles in his previous companies, Gaurav built an AI sales prospecting tool using tactics that sound insane until you see the results: sending two cents through PayPal, getting banned from communities on purpose, and treating legal threats as rebranding opportunities. From aerospace engineer to Forbes 30 under 30, Gaurav shares how a 9-person team generated $5 million ARR competing against Andreessen Horowitz-backed companies spending millions on billboards. He reveals the psychology behind why "because" is a magic word that bypasses rational thinking, how getting rejected from Slack groups became market validation, and why Disney's lawyers inadvertently helped him build a better company. Gaurav breaks down the exact strategies behind booking 107 meetings in one week, from weaponizing PayPal's notification system to turning freemium users into intelligence assets that led to six-figure enterprise deals. This conversation challenges everything you think you know about outbound sales, competitive advantages, and building with constraints instead of capital. Gaurav shares: Why getting banned from communities is actually market validationThe PayPal two-cent hack that outperformed million-dollar marketing campaignsHow legal constraints force better strategic thinking than unlimited budgetsThe Canadian freemium-to-enterprise strategy that generated $120K in one callWhy 100% of their pipeline comes from using their own productLet's break down his Startup Strategies! Links and resources: FREE Startup Marketing Cheatsheet FREE $1M ARR SaaS Marketing Playbook Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    43 min

  6. 24 JUIL.

    How I grew an app to $2M / year

    In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content. Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage. Juliana reveals: Why unique viral propositions beat value propositions every timeThe counterintuitive content formats that break through algorithm noiseHow to identify desperation-level problems your market actually wants solvedThe organic-to-paid amplification system that multiplies winning formulasWhy most founders focus on features when they should focus on what makes people shareLet's break down these Startup Strategies! Links and resources: Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05  FREE $1M ARR SaaS Marketing Playbook: https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e  Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    15 min

  7. 16 JUIL.

    How to grow a SaaS from complete scratch to 10M users

    Are you tired of SaaS marketing feeling like random experiments rather than a coherent, effective strategy? In this episode, Juliana Han of Gro Media breaks down her powerful method for viral SaaS growth - Unique Viral Propositions (UVPs). Juliana, who has spent nearly a decade scaling startups from zero users to millions, discusses the critical mistakes most founders make, like hiring inexperienced marketers or adopting a spray-and-pray approach that drains budgets and kills momentum. She outlines a crystal-clear framework for engineering virality by pinpointing emotional triggers, crafting attention-demanding content, and maximizing reach on platforms optimized for algorithmic growth. You'll hear firsthand case studies from successful brands like Custom Use and Blackbox AI, detailing precisely how they converted virality into sustainable customer acquisition and scaled beyond the coveted million ARR milestone. Tune in now and learn how to turn your SaaS marketing chaos into a predictable user-acquisition powerhouse. Links and resources: Book a FREE 30-min strategy session. FREE $1M ARR SaaS Marketing Playbook. Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    14 min

  8. 10 JUIL.

    This AI tool will replace ALL video editors

    In this episode of Startup Strategies, Juliana sits down with 19-year-old Zyad Djouad, co-founder of Lens, who's rewriting the startup playbook from his college dorm room. After spending countless nights editing videos for his 370K subscriber YouTube channel, Zyad discovered a gap that would become his breakthrough - no AI tool existed for prompt-based video editing. What followed defies conventional wisdom: 13,000 organic waitlist signups in one week, Y Combinator partners reaching out after a single Reddit post, and Zyad actively turning down six-figure investment offers. From reconnecting with childhood gaming partners who built billion-impression Roblox studios to converting passive email subscribers into 2,500 active Discord beta testers, Zyad shares the unconventional strategies behind building what could disrupt Adobe's video editing dominance. He reveals why 10K Twitter views outperform 1M Instagram impressions, his "money amplifies what you already have" investment philosophy, and the pivot moment when enterprise clients showed they'd pay premium for an AI-powered footage organization. This conversation challenges everything you think you know about startup funding, co-founder selection, and building in public. Zyad shares: • Why solving your own desperate problem beats market research • The platform physics that drive real conversion vs vanity metrics • How childhood friends with pre-built trust outperform MBA co-founders • The Discord strategy that turns waitlists into product development teams • Why refusing investor money can be the smartest strategic move Let’s break down his Startup Strategies! Links and resources: FREE $1M ARR SaaS Marketing Playbook  FREE Startup Marketing Cheatsheet Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns. Let’s connect:  Tiktok Instagram LinkedIn Youtube X Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

    45 min
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À propos

Are you ready to take your Startup to the next level? If you are interested in all things Growth & Marketing...you're in the right place. Let's start building! Hosted on Acast. See acast.com/privacy for more information.

Informations

  • Création
    Juliana Hahn
  • Années d’activité
    2022 - 2025
  • Épisodes
    21
  • Classification
    Contenu explicite
  • Copyright
    © 2025
  • Site web de l’émission
    Startup Strategies