How I built a Youth Basketball Program from scratch | The BTG Success Story

Beyond the Scoreboard is committed to creating an audio experience to help you develop into the best leader you can be, so you can transform your athletes to reach their full potential both on and off the court.

How do you build a successful youth basketball training program with no big-name background, no college playing experience, and in one of the most competitive markets in the country?

In this episode of The Beyond the Scoreboard, Coach Justin Furtado shares how he built a youth basketball powerhouse from the ground up, without being a college athlete or LA native.

Learn how authentic relationships, consistent development, and relentless communication turned a small program into a thriving community. Whether you’re a basketball coach, AAU program founder, sports trainer, or someone dreaming of building your own youth sports organization, this episode gives real, practical steps on:

• Focusing on player development over just winning
• Mastering parent and player communication
• Building a brand that stands out in a crowded market
• The role of consistency, word-of-mouth, and authentic care
• Creating a system that teaches kids life skills and leadership

Tune in to learn how passion, patience, and purpose can grow something bigger than just basketball and how you can do it too.

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