How I Crushed It

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Is success mainly determined by talent, hard work or luck? Winner of the "Best Business Podcast" at the 2025 Black Podcasting Awards. Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyond. Listen in to be entertained and find out how they each overcame big obstacles, find out who inspires them and what are the next goals for them to achieve. No matter what career you are in each interview will offer up takeaways which will help you to also CRUSH IT

  1. Aug 31

    Julian Boaitey - Founder of Yendy Skin

    Julian Boaitey is the founder of Yendy Skin, a London-based skincare brand built around African superfood ingredients sourced from Ghana.  If you enjoy the episode, subscribe to How I Crushed It for more conversations with founders, entrepreneurs and people building ambitious businesses.    Stay in touch: X: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on X & Instagram 🪙To support the podcast: buymeacoffee.com/howicrushedit

    Julian Boaitey - Founder of Yendy Skin

  2. Aug 16

    How Ayo Akinwolere Broke Barriers in British TV

    Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world. In this episode of How I Crushed It, Ayo tells the story of growing up in Nigeria, moving to Birmingham as a child and navigating racism, identity and the challenge of breaking into British television. After initially dreaming of becoming a professional footballer, Ayo found his way into broadcasting, eventually taking a six-week opportunity at the BBC that would completely change his career. He reveals how a chance conversation led to his Blue Peter audition, what it was like becoming a groundbreaking presenter on one of Britain's most famous TV programmes and how he went from learning to swim to setting a world record in just ten weeks. Ayo also discusses the difficult period after leaving Blue Peter, reclaiming his Nigerian name and identity, moving into sports broadcasting and eventually working across the BBC, CBS Sports and The Athletic. He also explains why success isn't simply about talent and how hard work can actually create the opportunities we often describe as luck.   Subscribe to How I Crushed It for more conversations with successful people about the decisions, setbacks and opportunities that shaped their careers. Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast

    How Ayo Akinwolere Broke Barriers in British TV

  3. Jul 30

    Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence

    BAFTA and Emmy Award-winning producer and director Jo Johnson sits down with Tunde to discuss her rise through the UK television industry. From growing up in Kensal Rise to smashing it on Netflix, she shares hard-won lessons and candid career insights. Early life in West London and influences on Jo Johnson's work ethic Breaking into the industry and overcoming setbacks as a Black woman in TV Key career milestones: Brookside, The Real McCoy, EastEnders, and Coronation Street Transition from directing to producing, including the story behind hit Netflix show Adolescence The importance of representation, resilience, and advice for forging your own path in the arts Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

    Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence

  4. Jul 16

    Tunji Akintokun - Former Senior Director at LinkedIn

    We revisit our chat with former Senior Director at LinkedIn, Tunji Akintokun. He has also had senior leadership positions at PwC and Cisco. Since leaving LinkedIn Tunji now focuses his energy as a Non-Executive Director, Trustee, Patron and Angel Investor using technology, sport, and the arts as vehicles for change through his philanthropic efforts to help those with talent who lack the access to opportunity. ______________________________________________________________________________________________ Stay in touch: Instagram: https://www.instagram.com/howicrushedit/ Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

    Tunji Akintokun - Former Senior Director at LinkedIn

  5. Jun 30

    Dr Samantha Tross - Surgeon

    Dr Samantha Tross is one of the UK's most respected orthopaedic surgeons. In 2005 she made history when she became Britain’s first Black female orthopaedic consultant surgeon. She was the first woman in Europe to use robotic hip surgery in 2018, and she has been regularly recognised as one of Britain's most influential Black Britons in the annual Powerlist.   Listen back to interviews with: Dr Dion Terrelonge: Psychologist and Fashion Stylist   ______________________________________________________________________________________________ Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

    Dr Samantha Tross - Surgeon

  6. Jun 16

    Mike Williams - Co Founder of multi million selling patty business, Flake Bake

    Mike Williams is co-founder of Flake Bake – the UK's most successful Jamaican patty business. In 2024 the business won Channel 4’s Aldi’s Next Big Thing and in the same year Mike won the Black British Business Awards, Rising Star of the year - Entrepreneur🏆.   Website TV Advert   Listen back to interviews with: Ire Hassan- Odukale - Co-Founder of the fine dining restaurant, Ikoyi   ______________________________________________________________________________________________ Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

    Mike Williams - Co Founder of multi million selling patty business, Flake Bake

  7. May 31

    Sola Akingbola - Musician and band member of Jamiroquai

    Sola Akingbola is a musician, recording artist and band member of the Grammy award winning band, Jamiroquai. Across his career he has performed with the likes of David Bowie, Stevie Wonder and he is also an accomplished composer for the stage and screen.   Website   Listen back to interviews with: Kojo Samuel - Music Director   ______________________________________________________________________________________________ Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

    Sola Akingbola - Musician and band member of Jamiroquai

  8. May 15

    Kyle Walker - Sky Sports Reporter

    With the domestic football season coming to an end over the next week or so and the FIFA World Cup fast approaching in the summer, we revisit our chat with Skysports reporter, Kyle Walker.   Kyle Walker is a SJA British Sports Journalism nominated Sky Sports presenter and reporter who also regularly works for Manchester City TV, EA Sports and FIFA. On this episode he talks about growing up in Moss Side, how he got his big break in TV and what interviewing Pep Guardiola and Jurgen Klopp is like.   Kyle's Instagram ______________________________________________________________________________________________ Stay in touch: Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at howicrushedit@gmail.com Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit

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About

Is success mainly determined by talent, hard work or luck? Winner of the "Best Business Podcast" at the 2025 Black Podcasting Awards. Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyond. Listen in to be entertained and find out how they each overcame big obstacles, find out who inspires them and what are the next goals for them to achieve. No matter what career you are in each interview will offer up takeaways which will help you to also CRUSH IT

Information

  • Creator
    howicrushedit
  • Years Active
    2022 - 2026
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © Copyright 2022 to 2025 All rights reserved.
  • Show Website
    How I Crushed It