29 episodes

Hone your craft as a digital marketer and get expert insights from industry thought leaders. Listen as Josh Becerra interviews digital marketers, founders, and industry experts about building and leading teams, how to have confidence in your digital marketing investments, and what digital tactics and strategies are working.

How I Work with Josh Becerra Josh Becerra

    • Business

Hone your craft as a digital marketer and get expert insights from industry thought leaders. Listen as Josh Becerra interviews digital marketers, founders, and industry experts about building and leading teams, how to have confidence in your digital marketing investments, and what digital tactics and strategies are working.

    Instagram for Dummies: EP29 W/ Corey Walker (Author)

    Instagram for Dummies: EP29 W/ Corey Walker (Author)

     Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.
    Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies  - both of which she co-authored. She also explains the importance of thinking of Instagram as a funnel and knowing when to put information where. Plus:
    Her #1 Tip: Whenever Instagram pushes something new, use itB2B Instagram Success: Highlighting staff, a human touch, and humorWhy having an accountability partner is so importantFull Transcription 
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 25 min
    Are Discounts Dead? EP28 W/ Andrew Forman (Givz)

    Are Discounts Dead? EP28 W/ Andrew Forman (Givz)

    Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup. 
    Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
    Aligning interests: Match your company’s goals to your individual’s goalsThe shift from third party data to first party data“Go find a problem and fix it” – the advice that got him to where he is todayLearn more about Andrew Forman and Givz: https://www.givz.com/
    MORE INTERVIEW EPISODES
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 19 min
    Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway

    Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway

    Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world.  She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.
    Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:
    Narrowing it down: Articulating your purpose and goalsEnsuring the brand owner is the owner of the brandShifting away from a mindset of scarcity: shoutout Rachel RodgersLearn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 33 min
    Putting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate)

    Putting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate)

    Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.
    Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clients, focusing on people, then product, then profit. Ashleigh also explains the importance of aligning expectations with deliverables. Plus:
    Shifting the power: increasing Transparency, Awareness, and EducationSimplifying your marketing by using language that is accessible and digestible Resources on the Attention Economy and Radical LeadershipLearn more about Ashleigh Wilson and AuditMate: https://auditmate.com/
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or our podcast to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 19 min
    Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)

    Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)

    Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,
    How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)
    Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:
    Mistakes in testing: Focus groups, A/B tests, and TimingThe Future of SaaS Pricing: Ecosystems and Recurring Revenue ModelsCreating models where they don't exist: Systemic Transformations & Climate ActionWant to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 40 min
    The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego

    The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego

    Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.
    Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing. Plus, he dives into:
    The shift in marketing: from conventional to narrow cast mediaWhy you don’t want to look at influencer marketing from a transactional perspectiveThe influencer lifecycle: Discovery, Communication, & Tracking ROILearn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-marketing/. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
    Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
    Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    • 26 min

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