Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

  1. -2 H

    From Fear to Flow: How to Build a Business That Lights You Up (w/ Haley Thomas)

    In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Haley Thomas, founder of The Passion Pursuit, to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good. Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps women align their values, passions, and profit to create a business that funds their dream life. Together, Michelle and Haley dive into: How to move past fear and perfectionism to take messy, aligned action Why joy is the most underrated business strategy How to design your business model around your lifestyle (not the other way around) The power of boundaries, saying no, and protecting your energy The truth about consistency and showing up when motivation fades How to reconnect with your passion when burnout hits This episode is a must-listen for any entrepreneur who’s ready to stop overthinking, start creating, and build a business that supports their whole life—not drains it. entrepreneurship, business mindset, women in business, passion and purpose, burnout recovery, business strategy, personal growth, self-care for entrepreneurs, creative entrepreneurs, Haley Thomas, Michelle Thames, The Passion Pursuit Listen Now If you’re ready to align your passion with your purpose and stop playing small, press play on this empowering conversation. Connect with Haley Thomas Instagram: @thepassionpursuitco Website: www.thepassionpursuitco.com Coaching & Retreats: Visit her site to explore programs that help you build a purpose-driven business that feels good and funds your dream life. Connect with Michelle Instagram: @michellelthames Podcast: Social Media Decoded — new episodes every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min
  2. -1 J

    3 Visibility Mistakes Keeping You Invisible Online

    Feeling like you’re doing everything right online — but no one’s noticing? In this episode of Social Media Decoded, marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn’t the same as being strategically visible, how to stop posting without positioning, and what it really takes to turn awareness into authority. Michelle shares a fresh perspective on building depth in your content and real-world examples — including how a single speaking opportunity at the Her AI Era Summit led to a new online summit invitation. Tune in for practical visibility tips, mindset shifts, and strategies that make your brand memorable — not just visible. Listen now and learn how to show up with purpose, depth, and consistency. visibility strategy, marketing mindset, social media growth tips, Michelle Thames, Social Media Decoded, online business growth, content strategy podcast, digital marketing coach, personal brand visibility, how to get noticed online Key Takeaways: Visibility starts with positioning, not just posting. Depth builds trust faster than reach. Nurture your existing audience before chasing new ones. Every post is an opportunity to reinforce your brand message. Resources: Join the Elevate & Empower Collective → https://stan.store/michellelthames Follow @michellelthames on Instagram Subscribe to Social Media Decoded on Apple Podcasts or Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min
  3. -2 J

    Divine Timing and Business Growth: How to Trust Your Season

    In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey. Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratch, and learning that every delay is direction. If you’ve been asking, “When will it be my turn?”—this episode will remind you that your growth is already in motion. You’ll walk away with three mindset shifts to trust your current season and practical steps to align your strategy with purpose. 👉🏽 Listen now to reignite your faith, rebuild your focus, and step into your next level of visibility. divine timing in business, business mindset podcast, entrepreneur motivation, visibility strategy, marketing mindset, Michelle Thames podcast, Social Media Decoded, how to trust your journey, women entrepreneurs, business growth tips Key Takeaways You’re not behind—you’re being refined for what’s next. Preparation creates alignment; build systems now for what you’re praying for. Gratitude and focus multiply growth even in slow seasons. Divine timing and strategy go hand in hand—your consistency is the seed. Resources & Mentions 🎧 Social Media Decoded Podcast – Follow on Apple Podcasts | Spotify 🌐 Join the Elevate & Empower Collective waitlist → https://stan.store/michellelthames 💌 Connect with Michelle on Instagram @michellelthames If this episode spoke to you, share it with a friend who needs the reminder that divine timing is still working for them. Then join the Elevate & Empower Collective for the strategy and sisterhood to help you grow in alignment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min
  4. -6 J

    From Coffee to Community: How Chicago French Press Is Brewing Impact & Empowering Women Entrepreneurs

    In this inspiring episode, host Michelle Thames sits down with Kris Christian, founder of Chicago French Press — a woman-owned coffee brand that’s revolutionizing the way we sip, connect, and give back. Kris shares how she went from Wall Street to launching a coffee company that fuels communities, supports scholarships, and empowers the next generation of entrepreneurs. As the official coffee sponsor of Elevate & Empower Live, Chicago French Press is brewing more than great coffee — it’s creating space for women to connect, collaborate, and rise together. If you love coffee, community, and stories of resilience and innovation, this one’s for you. In this episode, you’ll learn: How Kris pivoted from Wall Street to launching a purpose-driven coffee brandThe mission behind Chicago French Press’ Grinding for a Cause initiativeThe power of visibility, faith, and community in growing a brandWhy supporting local, women-owned businesses matters now more than everHow Chicago French Press is fueling Elevate & Empower Live attendees Connect with Kris & Chicago French Press: 🌐 chicagofrenchpress.com 📱 Instagram: @chicagofrenchpress 👩🏽‍💻 Follow Kris: @krisdchristian Connect with Michelle Thames: 🎧 Listen to more episodes at https://bleav.com/shows/social-media-decoded/ 📸 Instagram: @michellelthames Chicago French Press, Kris Christian, women entrepreneurs, coffee brand, Elevate and Empower Live, Michelle Thames, community building, women in business, visibility, Black women founders, social media decoded, local coffee Chicago, entrepreneurship inspiration   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    18 min
  5. 7 OCT.

    LeBron James, Hennessy, and the Art of Strategic Visibility

    LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You’ll Learn: Why LeBron’s latest Hennessy campaign is a case study in strategic storytelling How to own your narrative instead of letting others tell your story The importance of brand alignment when partnering with other companies or creators How to use timing and anticipation to build buzz around your launches What LeBron’s three-step “visibility playbook” can teach every entrepreneur Key Takeaways: Control your story. You are the narrator of your brand — not social media, not the algorithm. Align with legacy. Choose collaborations that reflect your values and elevate your visibility. Master the moment. The right timing can turn an announcement into a movement. Listen Now If You’re: A multi-passionate entrepreneur ready to be seen and paid A marketer or creator who loves dissecting great campaigns A business owner learning how to build anticipation before a big launch Connect with Michelle: Follow Michelle on Instagram → @michellelthames Join the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min
  6. 6 OCT.

    What I Learned Hosting 50+ Live & Online Events as a Marketing Strategist

    After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doesn’t, and how to shift from “event burnout” to strategic brand building. In This Episode, You’ll Learn: Why connection is the most powerful marketing strategy for women in business How to use small events to build a big brand (even if you’re just starting) The systems Michelle uses to plan, fill, and repurpose every live experience How events became her secret weapon for building authority and new income streams What she’d do differently if she were starting over today Featured Freebie Grab Michelle’s Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG! Download the Free Kit Here “People don’t show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.” Next Steps Ready to create your own visibility plan or host your next profitable event? Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth. Book Your Strategy Call Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community. 🎟️ Get Your Ticket Connect with Michelle Instagram: @michellelthames Listen to more episodes of Social Media Decoded wherever you get your podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min
  7. 3 OCT.

    The Truth About Business Conferences (What Nobody Tells You)

    In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons from Bloom & Grow Live: Why community matters more than hustle. How clarity comes from connection (sometimes the best ideas come over tacos, not slides). Why investing in yourself is the ultimate power move if you want others to invest in you. She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan. Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum. business conference tips, women entrepreneurs event, visibility coach Michelle Thames, Elevate & Empower LIVE Chicago, networking tips for entrepreneurs, how to grow your business in person events, community for women entrepreneurs, personal branding conference 2025 Resources & Links Mentioned 🎟️ Join me in the room at Elevate & Empower LIVE (Nov 1, Chicago): https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission Join us at She Connects October 30th at 12 CST: https://www.eventbrite.com/e/1748117750249?aff=oddtdtcreator 🎧 Subscribe to Social Media Decoded for more visibility and marketing strategies. Connect with me on Instagram: @michellelthames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    9 min
  8. 2 OCT.

    The Myth of the Perfect Niche (and What Actually Matters)

    Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you’ll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle’s personal story of building visibility without a perfect niche Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    4 min
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180 notes

À propos

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

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