How IPS Solves the ‘Friction’ Problem at Major Events

In this episode of Spatial Experience Design, host Søren Vasø sits down with Crowd Connected’s CEO, James Cobb, to unpack how indoor positioning systems (IPS) are transforming navigation at large-scale events. They dive into the hidden friction between key attendee moments—lost time, missed meetings, inefficient crowd flow—and how IPS helps remove it. From real-time wayfinding to dynamic messaging and movement analytics, the conversation explores what it takes to support truly personalized journeys in complex, high-density environments. Along the way, they touch on event ROI, attendee expectations, and how knowing “where people are” unlocks value for both visitors and organizers.

Key Topics:
Indoor positioning systems (IPS)
Wayfinding challenges at large-scale events
Personalizing journeys through spatial data
Real-time messaging and crowd flow management
Impact on attendee satisfaction and event ROI
Organizer insights from dynamic movement analytics

Additional Resources:
Connect with Søren Vasø
Connect with James Cobb
Our YouTube Channel

Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com