How is generative AI supporting creativity?

In this episode, Tom Moule speaks with Dr. Rebecca Feasey (Bath Spa University) and Eu Jin See (Manchester School of Architecture and Adobe Brand Ambassador) about how generative AI - particularly Adobe Firefly - is supporting creativity in higher education.

They discuss how tools like Firefly can build creative confidence, encourage collaboration, and support iteration and idea development. From Welcome Week posters to architectural prototypes, the guests share practical examples of how AI is being used to communicate ideas effectively and ethically.

The conversation also touches on creative ownership, authentic assessments, and how AI skills are becoming key to future-ready creative work.

Show notes:

• Read the report from Jisc's pilot of AI for image generation
• Visit Jisc's AI page, where you can find further AI-focused guides and resources
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