How Julia Enthoven Uses AI and SEO to Simplify Video Creation and Grow Businesses

In this episode, we sit down with Julia Enthoven, co-founder and CEO of Kapwing, to explore her journey from Stanford to building a leading video creation platform. Julia shares how Kapwing simplifies video editing through AI-powered tools and cloud-based collaboration, making professional video production accessible to anyone, from marketing teams to content creators.

Julia dives into how Kapwing grew organically through a focus on SEO and YouTube content, which continues to be the foundation of their growth strategy. She explains how their AI dubbing suite allows businesses to translate videos into multiple languages seamlessly, opening new doors for companies to engage global audiences. Additionally, Julia discusses Kapwing's AI video generator, which helps users turn scripts and prompts into fully-fledged videos quickly, making it ideal for small media teams looking to increase their content output.

We also explore how Kapwing's user-first approach to product design enables powerful video editing features without overwhelming users with technical complexity. Julia emphasizes the importance of great design, user feedback, and the role of AI in improving the platform's capabilities.

Throughout the episode, Julia provides practical insights into how businesses can leverage video to accelerate their marketing efforts, localize content for diverse audiences, and grow through organic traffic. She also highlights the value of building a team with people you love working with, and how keeping that at the forefront can be the key to building a successful business.

If you're looking to learn about how AI and technology are changing video production, or if you're curious about how SEO can be a cornerstone for growth, this episode is for you.

For more information or to connect with Julia, you can reach her at julia@kapwing.com or find her on LinkedIn www.linkedin.com/in/juliaenthoven/. For more information about our podcast and to get in touch with us, visit www.nextgengrowth.com.