How to Scale a Business

Amplafy Media
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Everything you need to know about scaling a business online

  1. How Ryan Pereus Uses 3 Objectives to Make Every Cold Call Count

    HACE 5 DÍAS

    How Ryan Pereus Uses 3 Objectives to Make Every Cold Call Count

    Hector sits down with Ryan Pereus, the Cold Call CEO, to explore how cold calling has evolved in 2025 and why it's still one of the most effective channels for B2B growth when done right. Ryan shares his journey from offering cold call scripts on Fiverr to building a premium outsourced SDR agency that's tested messaging across 100+ industries. He breaks down the Product Relevance Pyramid, revealing why some businesses struggle with cold calling not because of the channel itself, but because their offer is commoditized or poorly positioned. Ryan introduces the Four Elements of Cold Call Success—product relevance, target market accuracy, messaging strength, and SDR fit—and explains how each variable impacts campaign performance. He also dives into the three main objectives of every cold call: sparking genuine interest, selling the next step, and diffusing the salesperson stigma. Throughout the conversation, Ryan tackles common misconceptions about cold calling, discusses the impact of AI and iOS updates on outbound sales, and shares why quality appointments that actually show up matter more than vanity metrics. Whether you're scaling an in-house SDR team or considering outsourced cold calling, this episode is packed with tactical insights on messaging, positioning, and building trust from zero to one. Chapters: (00:00:00) - Why cold calling isn't dead—and how to make it work in 2025(00:01:42) - From Fiverr side hustle to building a cold calling empire(00:04:28) - The biggest mistakes killing your cold calling results (and how to fix them)(00:06:45) - The Product Relevance Pyramid: Why your offer matters more than your script(00:09:18) - What actually works in cold calling today (iOS updates, AI, and all)(00:13:42) - The 4 elements that determine cold call success—and which one you're missing(00:17:23) - The 3 objectives every cold call must hit to book quality appointments(00:20:15) - Can AI replace cold callers? Ryan's take on the future of outbound(00:23:47) - How to work with Ryan and access his cold calling frameworks(00:25:41) - The one secret that separates businesses that scale from those that stall Links And Resources: WebsiteThe H2H MethodAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    27 min
  2. How Patrick Doyle Brown Built Global Teams to Scale Businesses While Maintaining High Quality

    31 OCT

    How Patrick Doyle Brown Built Global Teams to Scale Businesses While Maintaining High Quality

    Founders don’t scale by working harder; they scale by capturing the “essence” of the work locally, then documenting, delegating, and automating the repeatable parts with the right global talent. In this conversation, systems architect Patrick Doyle Brown explains how retention outperforms simple labor arbitrage, why automations need human oversight, how to map a customer journey before you spend on acquisition, and practical first wins like offloading social monitoring, inbox triage, and competitor price tracking into an AI-assisted loop. We cover region-by-strength role matching, the “first 100” rule for founders, and the mindset that keeps growth durable: don’t overspend, avoid shiny objects, always be selling. Chapters: (00:00:00) - Cold open and setup: why founders hit scaling bottlenecks(00:02:12) - Local first, then global: capturing the “essence” before you scale(00:06:45) - Retention over raw savings: compounding human capital(00:10:02) - Region strengths: sales, dev, ops, and hospitality by market(00:14:18) - Where to start: social management and inbox triage wins(00:18:40) - Market intel loop: competitor pricing + simple AI dashboards(00:22:55) - Automate vs. delegate: “trust, verify” and QA in the loop(00:27:31) - Customer journey map before ad spend(00:32:10) - Founder “first 100” rule and SOP handoff(00:36:48) - The scaling mindset: stay in lane, avoid shiny objects, always sell Links And Resources: Patrick Brown on LinkedInWebsiteAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    24 min
  3. How Jake Wysocki Stops Leaders from Jumping to Solutions (And Losing Momentum)

    22 OCT

    How Jake Wysocki Stops Leaders from Jumping to Solutions (And Losing Momentum)

    Jake Wysocki, founder of Intention Craft, shares how design thinking, structured exercises, and tiny experiments help leaders scale by solving the right problems in the right order. We explore the Double Diamond framework, human‑centered research, constraints that spark creativity, and how to use AI to think better rather than outsource judgment. We close with Jake’s surprising “secret” to scaling: make it fun and make it human. - 00:00:00 – Intro: Jake's path to entrepreneurship - 00:03:55 – Talk to customers: research beats assumptions - 00:07:00 – Apply frameworks to every problem-solving stage - 00:07:58 – Double Diamond: problems first, solutions second - 00:09:44 – Find the problem that unlocks progress - 00:15:33 – Learn fast through tiny experiments - 00:17:30 – Sprint to create urgency and momentum - 00:18:44 – MVP mindset: scope down to learn - 00:22:24 – AI enhances human connection, not replacement - 00:32:14 – Scaling secret: make it fun, humanLinks And Resources: Jake’s crash course: https://course.intentioncraft.comAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    33 min
  4. How John Meese's Strategy Starts with a High-Ticket Program to Clarify Value

    16 SEP

    How John Meese's Strategy Starts with a High-Ticket Program to Clarify Value

    In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or business owner ready to monetize your expertise, John’s insights will help you avoid burnout, build a resilient business model, and unlock scalable income without sacrificing your Saturdays. Chapters: 00:00:00 – Welcome to How to Scale a Business Podcast00:01:06 – Mission is to steward wisdom by multiplying knowledge and experience.00:02:26 – Shift from blogging to group coaching.00:03:21 – Video game story shows frustration with starting over.00:05:05 – Wisdom only matters when solving real problems.00:05:41 – Wisdom is book smarts plus street smarts.00:08:49 – “Death by a thousand eBooks” causes burnout.00:10:28 – Start with high-ticket group coaching.00:12:00 – Group coaching added $100K in six months.00:13:30 – Model works across diverse niches.00:16:16 – Success comes from flagship, gateway, and subscriptions.00:19:42 – The age of information is over.00:22:45 – The age of insight has begun.00:23:46 – Free copy of Serve to Sell available.00:24:52 – Scaling requires empathy to stay connected to customers. Links And Resources: Sell Your Smart WebsiteServe to Sell by JohnAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    26 min
  5. How Nolan Uses A Family-First Calculation to Define Success

    11 SEP

    How Nolan Uses A Family-First Calculation to Define Success

    In this episode of How to Scale a Business, host Hector Santiesteban sits down with Nolan Bradbury founder of Bradfield Accounting & Advisory to uncover why so many entrepreneurs achieve their financial targets but still feel unfulfilled. Nolan introduces his Numbers for Freedom Framework, a practical system that helps business owners align their finances with the life they truly want. From the dangers of chasing the wrong goals to reorienting your business around freedom, Nolan shares actionable insights on scaling smarter, creating clarity, and avoiding the traps of growth that don’t serve you. Chapters: 00:00:00 - Welcome to How to Scale a Business Podcast00:00:45 - Meet Nolan00:04:21 - Why business success doesn't always lead to personal fulfillment.00:05:58 - Introduction to the "Numbers for Freedom" framework.00:07:19 - Common blind spot: Misaligned personal and business goals.00:09:00 - Four common mistakes in traditional goal-setting.00:15:16 - Prioritizing the family's well-being over the business's.00:16:47 - Step 1: Quantify your current personal spending.00:19:43 - Step 2: Analyze the business's financial performance.00:23:01 - Step 3: Define your ideal lifestyle and its cost.00:24:00 - Step 4: Calculate what the business needs to fund that lifestyle.00:24:48 - Step 5: The critical role of accountability.00:26:05 - How to connect with Nolan Links And Resources: Nolan Bradbury on LinkedIn Bradfield Accounting Numbers for FreedomAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    28 min
  6. How Justin Rashidi Hires for “Smart Problem Solvers” Over Experience

    1 SEP

    How Justin Rashidi Hires for “Smart Problem Solvers” Over Experience

    In this episode of How to Scale a Business, host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for “smart problem solvers” over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail compared to a flexible tool-belt approach, how cutting the wrong activities can literally save millions, and why AI—though often misunderstood—is transforming processes. Ultimately, he highlights that a company’s growth is often limited not by its market, but by the adaptability of its leadership Chapters: 00:00:00 - Welcome to How to Scale a Business Podcast00:00:54 - What SeedX Does: Business Consulting for Marketing, Sales, and Tech 00:02:11 - The Real Reasons Companies Aren't Growing 00:04:05 - A "Tool Belt" vs. "Recipe" Approach to Consulting 00:04:47 - The Importance of Understanding Core Business Metrics 00:06:29 - The Emotional "Therapy" Aspect of Business Consulting 00:07:33 - Balancing Bespoke Strategy with Flexible Processes 00:08:51 - Key Metrics Owners Overlook: CAC, LTV, and Margins 00:12:47 - Is AI Overhyped or Underhyped? 00:14:13 - The Power of Tightly Scoped AI 00:16:01 - A Practical Approach: Using AI for Tasks You Don't Want to Do 00:17:59 - How Resistant Organizations Can Start with AI 00:19:30 - Advice for Early-Stage Scaling: Prepare for People and Operations 00:21:06 - Where to Find Justin Rashidi Online 00:21:58 - Leadership Self-Transformation Links And Resources: SeedX WebsiteJustin on LinkedInJustin on InstagramJustin on Twitter/XAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    23 min
  7. How Wilson Raised $60M—And Why Money Alone Isn’t Enough

    22 AGO

    How Wilson Raised $60M—And Why Money Alone Isn’t Enough

    Hector Santiesteban talks with Wilson Zehr, CEO of Cendix and Zairmail, about his career as a serial entrepreneur. Wilson shares his journey from software engineer to entrepreneur, driven by a desire for more control over the direction of his career. He discusses how he navigated challenges like the triple whammy of the dot-com meltdown, 9/11, and the anthrax scare. Wilson explains how his company's responsible financial management during these contractions allowed them to acquire their largest competitor. He also offers his perspective on AI, calling it an enabling technology rather than a single disruptive application. Finally, he reveals his secret to scaling a business: being passionate about using it to change the world rather than focusing solely on money. Chapters: 00:00:00 – Introduction00:01:13 – Experience at Sequin Computer Corporation and first startup, Fusion00:01:38 – Launching and selling Zairmail00:02:10 – The “triple whammy”: dot-com meltdown, 9/11, and anthrax scare00:02:32 – Starting Cendix and reacquiring Zairmail00:02:51 – Raising capital and teaching career00:03:17 – Comparing current economic uncertainty to 200100:04:15 – High failure rates and the role of good fortune00:04:41 – Managing funds responsibly and acquiring a competitor00:06:05 – Strategy and business cycles00:07:29 – Opportunities during downturns: acquisitions and growth00:08:31 – Economic downturns as trailing indicators00:09:33 – Disappearing industries: paper checks and Yellow Pages00:10:24 – Are cycles accelerating?00:11:16 – Pace of innovation and rapid change00:11:54 – Technology compared to building road systems00:12:58 – Timeless advice for business owners00:13:32 – Downturns as a time to reset and prepare00:15:34 – How businesses secure funding00:16:16 – Venture capital as portfolio investing00:18:28 – How to connect with Wilson00:19:14 – The secret to scaling a business00:19:23 – Running out of capital as the #1 failure point00:19:42 – Why money should never be the sole motivator Links And Resources: ZairmailCendixWilson on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    21 min
  8. How Brianna Greenspan Uses Questions to Fuel Conscious Leadership

    8 AGO

    How Brianna Greenspan Uses Questions to Fuel Conscious Leadership

    In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why traditional hustle culture often leads to burnout. From skipping pop culture to leading a wellness village in a Las Vegas casino, Brianna brings a bold, evidence-based approach to growth mindset, leadership, and business evolution. If you’re looking for a soulful yet strategic roadmap to scale, this conversation is a must-listen. Chapters: 00:00:00 - Kicking Off with Purpose and Presence00:00:32 - Why Scaling with Heart Actually Works00:01:24 - Success Starts on the Inside00:03:56 - From Chronic Illness to CEO00:06:28 - Protecting Your Time Like Your Life Depends on It00:10:17 - Self-Care Is the Strategy00:20:55 - The One Question That Changes Everything00:24:30 - Where to Find Me + A Final Invitation Links And Resources: WebsiteBrianna Greenspan on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    27 min
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Everything you need to know about scaling a business online

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  • Creador
    Amplafy Media
  • Años de actividad
    2023 - 2025
  • Episodios
    370
  • Clasificación
    Apto
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    © Copyright 2025 Amplafy Media
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    How to Scale a Business