CEO Sales Huddle with Che Brown

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Welcome to the CEO Sales Huddle, your gateway to mastering the art of sales and unlocking unprecedented growth for your business. If you're a CEO facing the challenges of understanding sales, you're in the right place. Our mission is simple – we're here to empower CEOs like you with a deeper understanding of critical sales concepts. We dive into Sales Planning, Sales Cycles, Sales Positioning, and Sales Indicators, all with one goal in mind: to skyrocket your revenue and boost your profits. Join us daily: www.CEOSalesHuddle.com with Che Brown

  1. 4D AGO

    Godox Crashed the Party and Took the Spotlight | CEO Sales Huddle with Che Brown

    Godox Crashed the Party and Took the Spotlight. The lighting game used to be locked down. Profoto and Broncolor owned the pros. Canon and Nikon kept their flashes tied to their camera systems. Everyone else was fighting for scraps. Then Godox came out of nowhere and flipped the table. They started as a ghost — an OEM shop in Shenzhen cranking out gear with someone else’s logo slapped on it. No brand, no hype, no customer love. But when Godox decided to go direct, everything changed. Instead of begging for shelf space in camera stores, they went straight to Amazon, eBay, and global online shops. The sales pitch was simple: pro-level lighting without the pro-level price tag. And they knew who to target. Not glossy ad spreads. Not big-budget campaigns. They put their gear in the hands of YouTubers and hustling creators who actually used it. Real shooters demo’d it, broke it, praised it — and sold it better than any commercial ever could.The killer move? Godox kept pumping out innovation while their rivals rested on brand prestige. Portable strobes. Wireless triggers. LED panels that worked right out of the box. Gear that solved problems, priced so low that photographers started asking why they’d ever paid thousands for one flash. It wasn’t just a sale. It was a movement.The numbers don’t lie. In just a few years, Godox bulldozed its way from invisible supplier to the go-to name for lighting worldwide. Studios, wedding shooters, YouTubers — all jumped in. The pros couldn’t ignore it. Suddenly, the underdog wasn’t just competing. It was winning. My Big Takeaway:  Sales is a street fight. You don’t always win by having the fanciest product — you win by making it accessible, showing proof, and removing excuses not to buy. Godox didn’t play by the industry’s rules. They rewrote them. And that’s why they own the light today. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    13 min

  2. 5D AGO

    From Med Spa to At-Home Skincare - The Sales Strategy Behind DERMAFLASH's Success | CEO Sales Huddle with Che Brown

    From Med Spa to At-Home Skincare - The Sales Strategy Behind DERMAFLASH's Success. Imagine having to visit multiple places just to get your skincare routine done. That's what Dara Levy faced. She was tired of running from beauty salons to plastic surgeons just to get facials and dermaplaning. This was not only inconvenient but also costly and time-consuming. Dara knew there had to be a better way for people to enjoy skincare without all the hassle. Dara opened her own Med Spa in Chicago, combining the best skincare treatments under one roof. Her signature treatment, DERMAFLASH, left women feeling confident and radiant. But there was still a problem - not everyone could access or afford these treatments regularly. An interesting fact is that after 6,000 facials, Dara realized there was no at-home solution for dermaplaning. This gap in the market sparked her creativity. Dara invented the DERMAFLASH device, allowing people to enjoy the benefits of dermaplaning from the comfort of their homes. This innovation didn't just change skincare; it reshaped how we think about accessibility and convenience in beauty. In sales, this is akin to identifying a gap in the market and creating a product that meets an unmet need. Dara's journey shows us the power of a strong sales strategy—understanding customer pain points and delivering a solution that fits seamlessly into their lives. My Big Takeaway:  The key is having a solid sales system. Dara's success with DERMAFLASH demonstrates how a clear strategy can lead to business growth and customer satisfaction. Whether it's skincare or any other industry, understanding your market and creating a product that solves a real problem is key. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    12 min

  3. 6D AGO

    POP Mart's Playbook - Lessons in Sales Leadership from a Toy Giant | CEO Sales Huddle with Che Brown

    POP Mart's Playbook - Lessons in Sales Leadership from a Toy Giant. Back in 2010, Wang Ning had a small store in Beijing, selling various items without a clear focus. The challenge was finding a niche that would not only capture the hearts of customers but also stand out in a crowded market. Wang needed a strategy that could turn his small shop into something much bigger. This is a common problem many CEOs face - identifying the right product or service that resonates with their audience. Wang was inspired by Japan’s vending machines, which sold surprise toys in secret boxes. He decided to focus solely on toys, but not just any toys—mystery toys hidden in boxes. This was a risky move, as it was a new concept for many. Interestingly, by collaborating with artists like Kenny Wong, who created the popular Molly doll, POP Mart's sales skyrocketed from $22 million in 2017 to $73 million in 2018. The struggle was real, but the innovative twist of surprise toys turned out to be a winning formula. The key to POP Mart's success was its creative sales strategy. By teaming up with famous designers and expanding globally, they not only captured new markets but also built a strong brand presence. POP Mart's decision to list on the Hong Kong Stock Exchange in 2020, with a value of $676 million, was a testament to their robust sales positioning. They opened stores in countries like the US, New Zealand, and Australia, proving that a unique sales strategy can break geographical barriers. My Big Takeaway:  The importance of having a strong sales system and strategy. By fostering creativity and forming strategic partnerships, POP Mart not only grew its revenue but also impacted lives by supporting new talent and designers. This approach is a reminder that a well-thought-out sales system can lead to profitability and global impact. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    14 min

  4. OCT 13

    From College Dream to Global Snack - Rip Van's Growth Story | CEO Sales Huddle with Che Brown

    From College Dream to Global Snack - Rip Van's Growth Story. Rip Pruisken loved the stroopwafel, a tasty treat from the Netherlands, but when he moved to the US for college, he found that most Americans had never heard of it. This was a problem because he believed everyone should experience the joy of a stroopwafel. So, he decided to introduce this delicious snack to the US market, but he faced the challenge of making it popular and successful in a new country. Rip and his friend Marco De Leon started Rip Van right out of college, focusing initially on selling their stroopwafels at college cafes. However, they quickly realized that selling snacks wasn't as straightforward as they thought. An interesting fact is that during the COVID pandemic, they began to build their e-commerce presence, which allowed them to have direct conversations with their consumers. This shift opened up new opportunities to offer a range of better-for-you snacks and test new ideas based on consumer feedback and trends.To make their stroopwafels a hit, Rip and Marco decided to make them healthier by reducing sugar and increasing fiber. This strategy was driven by their understanding of consumer needs and the growing trend of healthier eating. They also expanded their market by selling to tech companies and eventually entering large retailers like Costco. This approach is similar to having a robust sales strategy. Just like Rip Van needed a plan to make their product stand out, businesses need a solid sales system to grow and succeed. By focusing on innovation and being agile, Rip Van was able to adapt and thrive in a competitive market. My Big Takeaway:  The importance of having a clear sales strategy and being adaptable. Rip and Marco's success came from understanding their market, listening to their customers, and being willing to innovate. For CEOs and business leaders, the lesson here is to always be ready to improve your offerings and expand your reach. Having a strong sales system in place can help you grow your revenue, be profitable, and make a positive impact on people's lives. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    13 min

  5. OCT 9

    From Zero to Millions - Shapermint's Sales System Secrets CEO Sales Huddle with Che Brown

    From Zero to Millions - Shapermint's Sales System Secrets. In the bustling world of fashion, shapewear was once seen as a restrictive and uncomfortable necessity. Many women felt pressured to conform to societal beauty standards, which often meant squeezing into tight, uncomfortable garments. This was the landscape when Massimiliano Tirocchi, cofounder of Shapermint, entered the scene. He noticed that while shapewear was a $70 billion market, it was dominated by high-priced items that didn't cater to the everyday needs of consumers.Tirocchi's journey began with a surprising observation - shapewear was one of the most popular items sold by his drop shipping company. Despite the industry's potential, it was rocked by the pandemic, with sales dropping by 36%. Yet, Shapermint thrived by listening to its customers. An interesting fact is that while traditional shapewear sales plummeted, Shapermint captured 20% of the U.S. market, focusing on comfort and affordability. They realized that consumers wanted shapewear that was versatile and comfortable, not just something that looked good in a magazine.Shapermint’s success lies in its innovative sales strategy. By employing a profitable customer acquisition model, Tirocchi and his team grew the company from $0 to $200 million in just two years. They invested heavily in Facebook advertising, reaching 6 million people daily. This approach allowed them to communicate effectively with their audience, offering products that met real needs. For CEOs looking to grow their business, the lesson is clear - understanding and responding to customer feedback is crucial. It's not just about selling a product; it's about creating a solution that resonates with your audience.My Big Takeaway: The key takeaway from Shapermint’s journey is the importance of having a solid sales system. Tirocchi’s ability to read data and combine it with creative marketing strategies was instrumental in the company’s growth.Stay Hungry. Stay Humble.Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    11 min

  6. OCT 8

    How K&G Won Customers with Price, Scale, and Persistence | CEO Sales Huddle with Che Brown

    How K&G Won Customers with Price, Scale, and Persistence. K&G Fashion Superstore launched in 1989 with a bold proposition: offer brand-name clothing at deeply discounted prices in a warehouse-style format. At a time when department stores dominated, K&G disrupted the market by combining the value of an outlet with the convenience of a one-stop shop. Customers could find everything from suits to casual wear under one roof, often for half the price of traditional retailers. The company faced early challenges convincing shoppers that quality and low price could coexist. To overcome this, K&G leaned on scale and selection. Their stores were big, stocked with variety, and designed to feel like a destination rather than just a bargain bin. For families and professionals alike, K&G became a place where you could stretch a dollar without sacrificing style. Growth accelerated in the 1990s as consumers embraced value shopping. K&G expanded nationally, eventually attracting the attention of Men’s Wearhouse, which acquired the chain in 1999.That partnership gave K&G access to greater buying power, supply chain efficiency, and national brand recognition. It also helped them weather the pressures of discount competition as big-box retailers like Walmart and Target pushed into apparel. Even in a crowded field, K&G’s focus on delivering value at scale set them apart. By staying consistent with their promise — brand names for less — they maintained a loyal customer base and a clear market position. My Big Takeaway:  K&G proves that when you solve the right problem for customers — in this case, affordability without compromise — you create staying power. Their growth came not from fancy marketing but from discipline: keep costs low, deliver selection, and never drift from the value promise. In sales, the same holds true: know what your customer values most, and build your system around delivering it better than anyone else. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    11 min

  7. OCT 8

    Dave's Killer Bread - Baking a Second Chance into Every Loaf | CEO Sales Huddle with Che Brown

    Dave's Killer Bread - Baking a Second Chance into Every Loaf. Dave Dahl's journey to success wasn't a straight path. Born into a family with a pioneering spirit in the organic bread industry, Dave found himself rebelling against his roots. His early life was marked by addiction and crime, leading to multiple prison sentences. By the time he was 22, Dave's life had spiraled into a cycle of theft and incarceration, driven by a need to sustain his drug habit. It seemed like a dead-end until a second chance came along.After serving a fifteen-year sentence, Dave was released from prison in 2004. His older brother, Glenn, recognized a change in Dave and decided to give him another shot at life. This wasn't the first second chance Dave had received, but it was the one that mattered. Working at the family bakery, Dave began experimenting with a new type of bread—an organic, nutty, and slightly sweet creation. His efforts paid off when the bread became a hit at the Portland Farmers Market, marking the beginning of a new chapter for both Dave and the bakery.Dave's Killer Bread became more than just a successful product; it embodied the power of second chances. The company embraced Second Chance Employment, hiring individuals with criminal backgrounds and giving them an opportunity to rebuild their lives. This approach not only transformed the lives of employees but also resonated with consumers who appreciated the company's commitment to social impact. The success of Dave's Killer Bread proved that businesses could thrive while making a positive difference in society.My Big Takeaway: The story of Dave's Killer Bread highlights the potential for businesses to reclaim their humanity and drive social change. By focusing on Second Chance Employment, the company demonstrated that taking risks on individuals with past mistakes can lead to remarkable outcomes. For CEOs and business leaders, this story serves as a reminder that embracing purpose and social responsibility can enhance brand loyalty and drive growth. Just as Dave's Killer Bread rose to success by staying true to its values, other businesses can achieve greatness by integrating social impact into their core strategies. Stay Hungry.  Stay Humble. Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    12 min

  8. OCT 6

    From Dorm Room to Drone Empire - Lessons in Sales Leadership | CEO Sales Huddle with Che Brown

    From Dorm Room to Drone Empire - Lessons in Sales Leadership. In the early days, flying remote-controlled planes was a hobby reserved for the most dedicated enthusiasts. It was challenging and required special skills. DJI, now a leader in drone technology, began in a college dorm room with a big dream. Founder Frank Wang recognized that flying was too complex for the average person. He aimed to make it accessible and enjoyable for everyone, not just a few experts. This challenge is similar to how businesses often struggle to make their products accessible to a broader audience.DJI's journey wasn't an overnight success. It took years of innovation and dedication. Back in 2006, drones as we know them didn't exist. Instead, people flew radio-controlled planes, which were difficult to handle. The DJI team had to invent new components to simplify flying. They developed the DJI XP Flight Controller, which acted like an autopilot, making it easier for anyone to fly. This is akin to how businesses need to streamline their sales processes to reach more customers. An interesting fact is that before DJI's innovation, flying a drone required assembling numerous parts and having specialized skills.The DJI team knew they needed to make drones simple and fun to use. They worked on creating a drone that was ready to fly right out of the box. In 2012, they launched the Phantom 1, the first consumer drone that anyone could use without needing to assemble anything. This is similar to a business creating a product that's easy for customers to use, leading to increased sales. Just like DJI's Phantom 1 made flying accessible, businesses can grow by making their products or services easy and enjoyable for their customers.In 2015, DJI introduced the Phantom 3, offering different versions for different types of users. The Standard, Advanced, and Professional models of the Phantom 3 gave users the critical aspect of choice, explained Paul. This move was about meeting the diverse needs and ambitions of users, similar to how businesses can tailor their offerings to different customer segments. As the consumer drone market boomed, the Phantom 3 emerged as a mature product that catered to every user's needs. DJI's relentless innovation over a decade—from simplifying flight controllers to creating ready-to-fly drones—showcases the importance of continuously delivering groundbreaking solutions.My Big Takeaway:  The importance of having a robust sales system. Just like DJI had a clear vision and strategy to make drones accessible, businesses need a solid sales strategy to thrive. This involves understanding customer needs and making it easy for them to enjoy your product. By focusing on creating a simple and effective sales system, businesses can boost revenue and positively impact lives.Stay Hungry.  Stay Humble.Che Brownwww.CEOSalesAgency.comConnect with me - @IamCheBrown

    12 min
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Welcome to the CEO Sales Huddle, your gateway to mastering the art of sales and unlocking unprecedented growth for your business. If you're a CEO facing the challenges of understanding sales, you're in the right place. Our mission is simple – we're here to empower CEOs like you with a deeper understanding of critical sales concepts. We dive into Sales Planning, Sales Cycles, Sales Positioning, and Sales Indicators, all with one goal in mind: to skyrocket your revenue and boost your profits. Join us daily: www.CEOSalesHuddle.com with Che Brown

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