The Live Music Industry Podcast

Matt Ford
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We greatly appreciate the opportunity to share the wealth of knowledge and wisdom coming from our incredible network of Promoters, Venues, Talent Agencies and Business Owners. Subscribe www.prism.fm/podcast/ More on Prism www.prism.fm Follow us on Instagram (@prismfm) www.instagram.com/prismfm Follow us on Linkedin https://www.linkedin.com/company/prism-fm/ Podcast host: Matt Ford, CEO / Founder of Prism.fm https://www.linkedin.com/in/mford3/

  1. #31 - How Back 40 Live Went From Farm Market to 12,000-Person Venue

    24 DE SET.

    #31 - How Back 40 Live Went From Farm Market to 12,000-Person Venue

    In this episode of the Live Music Industry Podcast, Matt Ford chats with Anthony “Tony” Markun, the talent buyer behind Back 40 Live at Morris Farm Market. Tony shares how a surprise set from then-unknown Oliver Anthony drew 12,000 fans overnight and catapulted a small farm stage into a fast-growing live music destination. Inside the episode: How a backyard bonfire performance turned into a viral breakout momentThe scramble to produce a 12,000-person show in just two daysBuilding a venue from scratch with friends, family, and phone polesThe challenges (and scrappiness) of booking as an emerging venueWhy Tony believes live music is the antidote to the digital world Episode Timestamps: (00:00:15) Guest Introduction, Venue Origins and Development (00:02:06) Rise of Oliver Anthony, Putting on His First Live Show, the Psychology of an Internet Sensation (00:07:41) Handling Sudden Success, The Farm’s Logistics and Challenges (00:13:04) Describing the Farm’s Attraction / Building a Unique Venue (00:17:46) Personal Journey and Evolution (00:29:32) Implementing Tech at the Venue (00:34:39) Inclusive Initiatives and Community Impact Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠⁠⁠⁠⁠ (Prism engineer!)

    57min
  2. How McMenamins Streamlined Complexity with Prism

    29 DE AGO.

    How McMenamins Streamlined Complexity with Prism

    McMenamins is one of the most unique live music businesses in the country, with a portfolio that spans boutique hotels, pubs, and iconic (sometimes haunted 👻) venues like Portland’s Crystal Ballroom. In this case study, we explore how they scaled operations with Prism, starting as a simple calendar tool in 2019 and growing into a system that now runs offers, settlements, reporting, and ticketing integrations across dozens of venues. You’ll also hear about the game-changing Etix and Prism integration, how Insights helps promoters share data and reduce risk, and a wide-ranging conversation on industry trends including non-alcoholic and CBD beverages, ticketing debates, and the rise of mega concerts. Explore the full case study here. Learn more about Prism.

    30min
  3. #30 - Against All Odds: The Fight for Independent Venues

    22 DE AGO.

    #30 - Against All Odds: The Fight for Independent Venues

    In this episode of The Live Music Industry Podcast, Matt Ford sits down with Stephen Parker, Executive Director of the National Independent Venue Association (NIVA), for an unfiltered look at the challenges, opportunities, and fight for fairness shaping the industry today. From the results of the State of Live survey to candid conversations on venue survival, ticketing practices, and industry power imbalances, this episode offers a wide-ranging perspective on what independents are up against and where hope lies.   🎙️ Inside the episode: State of Live survey: Optimism, challenges, and the true economic weight of independent venuesVenue profitability: Scale, competition, and what it takes to surviveTicketing controversy: Scalping, all-in pricing, and the imbalance of marketing powerIndustry giants under fire: The DOJ vs. Live Nation and what’s at stakeThe future: Determination, hope, and a path to a more sustainable independent sceneIf you want an honest take on the fight for fairness in live music, this is the one to listen to. Episode Timestamps: State of Live Deep Dive (00:00:19): Discussion about the State of Live survey results, optimism, and challenges in the industry. Analysis of economic contributions of the live events industry, highlighting its impact on GDP. Discussion on Venues and Profitability (00:09:43): Factors affecting profitability in the industry including venue scale, tax status, and competition. Monopolistic Practices in the Industry (00:18:48): Exploration of marketing challenges and the impact of monopolistic practices by larger corporations. Scalping and All-In-Ticketing (00:23:10): Discussion about the debate on scalping, and the role scalpers play in the ticketing world. Monopoly Discussion +The DOJ Lawsuit Against Live Nation (00:29:00): Update and insights into the DOJ lawsuit against Live Nation and its significance. Conclusion and Closing Thoughts + An Optimistic Vision for the Future: (00:46:03) Summary and reflections on the podcast discussion, closing remarks. Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠⁠⁠⁠ (Prism engineer!)

    1h19min
  4. #29 - Event Tech Evolution: Billfold's Futuristic Approach to POS Sales

    7 DE AGO.

    #29 - Event Tech Evolution: Billfold's Futuristic Approach to POS Sales

    What does the future of payments at live events look like? In this episode of The Live Music Industry Podcast, Matt Ford sits down with Stas Chijik, co-founder of Billfold, to talk about reshaping the point-of-sale experience for venues with tens of thousands of attendees. From RFID wristbands and AI-powered operations to biometric “Look to Pay” systems, this episode offers a fascinating glimpse into how technology is streamlining transactions and changing the way fans experience live events. Inside the Episode: Introduction to Billfold: A look at how Billfold serves large-scale events with a focus on transaction speed and vendor integration.Client Reach: Billfold’s success with approximately 150 clients handling massive venues with up to 100,000 attendees.Technology & Products: How Billfold embraces RFID technology and the transition to biometric payments to enhance customer experiences.Industry Insights: Discussion on current consumer trends such as the rise in non-alcoholic beverage popularity and its effect on spending behaviors.Challenges of Inflation: How rising costs impact pricing strategies for concessionaires.Biometric Payment System: An inside look into the potential of "Look to Pay" technology in the event industry.The Impact of AI: How AI is being used in product development and its role in enhancing operational efficiency.Privacy and Biometrics: A critical look at privacy concerns surrounding biometric data use and the philosophy of trust within technology.If you’re looking to stay ahead of the tech curve, you won’t want to miss this one. Episode Timestamps: (00:00:14) Overview of Billfold & The Founding Story - Stas discusses what Billfold is, their client base, and the benefits it brings to large events.(00:03:56) Evolution of Billfold & RFID POS Technology - Details about the evolution of Billfold's technology and the integration of RFID.(00:05:02) Market Focus, Customer Base & Competitors - A look into Billfold's target market and client demographics.(00:19:15) Downwards Alcoholic Purchase Trends & Inflation -  Examination of current trends in non-alcoholic beverages and the impact of inflation.(00:39:29) The Future: Innovations, Biometric Checkout, & Future Developments - Stas shares Billfold's plans for future innovations, including biometric payment solutions.(00:52:13) Conclusion and Final Thoughts - Wrap-up of the conversation and closing remarks from Matt Ford and Stas Chijik. Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠⁠⁠ (Prism engineer!)

    1h7min

  5. 22 DE JUL.

    #28 - How Insights and Transparency Can Save Independent Promoters with Jen Lyon

    Veteran promoter Jen Lyon, Founder of MeanRed Productions, shares a candid, inspiring conversation around how independents can stand their ground in a Live Nation world—plus why she’s urging promoters to join Insights now. Inside the episode: Jen’s personal journey from NYC bottle service clubs to building a values-driven venue in Detroit Why Insights is a game-changer, and her urgent plea to fellow independents to join the movement The power of transparency in booking, artist development, and leveling the playing field How a data-sharing culture can create equity—and why withholding data hurts the whole industryThe real risks independent promoters take—and how tools like Prism help make it sustainable Why she’s launching a nonprofit venue with community curators (and a unique for-profit/F&B model) What the future of live music could look like, if we choose to build it together Whether you’re new to the game or a seasoned vet, Jen drops truth bombs, challenges the status quo, and brings hope for a more collaborative, independent future. Episode Timestamps: (00:01:01): Evolution of Live Music Booking Technology (00:01:49): Early Career Challenges (00:02:58): Transition to Prism(00:04:04): Transparency in the Industry - Insights deep dive (00:06:14): Industry Diversity and Inclusion(00:08:05): Tech and the Next Generation (00:09:18): Prism's Potential (00:10:02): Sustaining an Independent Approach (00:11:03): Different Perspectives on Industry Challenges (00:13:30): Dynamics Between Large Promoters Versus Independent Venues(00:15:40): Insights and Data Sharing (00:17:32): Independent Promoters' Struggles(00:19:03): Looking to the Future (00:21:01): Jen's Journey into Live Music(00:25:28): Building Community(00:28:21): Finding Sustainability and Purpose Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠⁠ (Prism engineer!)

    58min
  6. #27 - All-In Ticketing Exposed: A Candid Conversation with Randy Nichols

    9 DE JUL.

    #27 - All-In Ticketing Exposed: A Candid Conversation with Randy Nichols

    In this episode, Matt sits down with outspoken music industry advocate Randy Nichols for an unfiltered deep dive into the broken ticketing system—and the growing movement to fix it. From viral LinkedIn posts to behind-the-scenes talks with the DOJ, Randy shares his personal journey, his work with NITO, and what it will really take to make ticketing fair for fans and artists alike. Topics covered: How Ticketmaster rose to power—and what’s keeping it thereWhy “all-in pricing” is finally gaining tractionThe dark side of scalping, lobbying, and legislationMistakes artists and platforms keep makingWhat true fan-first pricing could look like If you’ve ever asked why ticket fees are so high or how artists can reclaim control, this is the episode for you. (00:00:38) - Randy's Shit Talking on LinkedIn Randy talks about his active presence on LinkedIn and the professional discourse he engages in. (00:02:04) - NITO and Industry Activism Randy's involvement with NITO and his advocacy work around important music industry issues. (00:12:57) - Ticket Scalping Concerns Randy's view on the importance of protecting artists and fans from ticket scalping practices. (00:15:40) - Historical Context of Ticketmaster The historical struggle with Ticketmaster and the impact of prominent artists like Taylor Swift. (00:23:01) - Complexities of the Ticketing Ecosystem Deep dive into the nuanced landscape of ticket scalping and corporate practices. (00:33:04) - DOJ Meetings and Legislative Efforts Randy describes meetings with the DOJ and the legislative complexities in the ticketing industry. (00:44:37) - DOJ vs. Trump Executive Order Clarification of the DOJ’s dual investigations and the separation from the Trump administration initiatives. (00:50:01) - Political Polarization in Advocacy Randy's stance on working with any administration if it benefits the fans and the industry. (00:57:51) - Democratic Party's Missteps Discussion on historical misalignments of the Democratic Party in relation to ticketing issues. (1:29:44) - Timely Update Because this episode was originally recorded a month ago, we’ve included a fresh update added just before release. It covers key developments, including how the industry is responding to the first month of mandatory all-in pricing. Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠ (Prism engineer!)

    1h51min

  7. 13 DE JUN.

    Pabst Theatre Group -- Prism Deep Dive, Automation, AI, Insights, All In Pricing and more

    Facing outdated systems and growing demands, Pabst turned to Prism to streamline everything from artist discovery and internal communication to financial reporting, offer generation, and show settlement. Prism’s dynamic, ever-evolving platform has empowered Pabst to reduce errors, save money, and make smarter, data-driven decisions. As early adopters of Prism's Insights tool, Pabst helped pioneer a new standard for industry transparency and ticketing analysis. The conversation also explores the implications of all-in ticket pricing, the challenges of scalping, and concludes with a forward-looking discussion on how AI and Prism can continue to transform the live entertainment business. (00:04) -- Matt’s Background, The Pabst Theater Group, and how Prism has been essential for their operation + the evolution of the tech over the years. (25:35) -- Pabst Theatre Group was one of the first promoters to sign up for Insights beta and they've been power users ever since, Matt deep dives on why he thinks is a game-changing tool to both mitigate risk on shows and discovering the best before anyone else. (45:00) -- The Matts discuss the future potential of AI and how Prism + AI could give promoters superpowers. (59:02) -- We wrap up by discussing the controversial All-In Ticketing legislation. Matt B shares his perspective on its impact—the good, the bad, and the ugly—and ultimately weighs in on whether it’s a net positive for the industry. You can also find the full case study here!

    1h10min
  8. #26 - AI Deep Dive, Concert Marketing & the Future of the Live Music Industry with Pat -- Hive's CTO

    5 DE JUN.

    #26 - AI Deep Dive, Concert Marketing & the Future of the Live Music Industry with Pat -- Hive's CTO

    In this episode, I sit down with Pat, CTO of Hive, technologist, futurist, a fellow live music fanatic, and friend. We explore how AI is transforming the live music industry—from automating concert marketing to revolutionizing how shows are discovered and booked. We also unpack the big questions: Is AI a threat to jobs? How much more productive are teams thanks to AI? What does the world look like in 10 years? If you’re curious about where AI is headed—and how it’s helping now—this one’s for you. (00:20) The future of Hive & their AI strategy – is AI at the risk of creating massive job displacement? (17:55) How is AI automating concert marketing + Hive’s new ad product (55:11) The future of concert discovery + using data to book bands (01:09:10) Fastball questions: what does the world look like in 10 years, what’s Hive’s boost in productivity thanks to AI, how disruptive is AI, hope for the future of the live music industry Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism: Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More on ⁠⁠⁠Hive More on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Banana Bread - Layton.rx⁠⁠⁠⁠ (Prism engineer!)

    1h30min
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Sobre

We greatly appreciate the opportunity to share the wealth of knowledge and wisdom coming from our incredible network of Promoters, Venues, Talent Agencies and Business Owners. Subscribe www.prism.fm/podcast/ More on Prism www.prism.fm Follow us on Instagram (@prismfm) www.instagram.com/prismfm Follow us on Linkedin https://www.linkedin.com/company/prism-fm/ Podcast host: Matt Ford, CEO / Founder of Prism.fm https://www.linkedin.com/in/mford3/

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