Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

  1. HACE 1 DÍA

    5 Habits That Separate Top-Rated Podcasters From the Rest | Alex Sanfilippo, PodMatch

    What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood.  Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the rest, and how you can adopt them to support the podcast growth you want. So if you’re ready to find out whether your podcast has the mechanics it needs to grow (and what to fix if it doesn't), hit play and let's dive in. 1:52 – The Hidden Flaw That Keeps Most Podcasts From Growing 6:40 – How Top Hosts Protect Energy to Publish Consistently 13:18 – The Positioning Shift That Turns Casual Listeners Into Lifelong Fans 19:45 – The Growth Discipline Top Podcasters Never Compromise On 25:12 – The Podcast Workflow Fix That Opens Space for Creativity  Episode Links:  Meet Alex: PodMatch.com | LinkedInListen to Alex’s Podcast: Podcasting Made SimpleLooking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.comOther Episodes You’ll Love: The One Content Shift That Can Double Your Downloads→ This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 min

  2. HACE 2 DÍAS

    The Content Shift That Can Double Your Downloads | Alex Sanfilippo, PodMatch

    Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    22 min

  3. 8 OCT

    3 Signs Your Podcast SEO Is Paying Off

    Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your show is showing up in search, getting clicked, and converting new listeners.  Ready to claim your place at the top of Apple and Spotify search with proof your SEO is paying off? Hit play and let’s dive in. 0:47 – Why Most Podcasters Waste Time on SEO That Doesn’t Work 6:22 – The Tools Serious Podcasters Use to Track Their SEO 9:18 – The Three Metrics That Tell You If SEO Is Paying Off 12:27 – The Growth Signal That Shows Your SEO Is Paying Off 15:17– The Simple Tracking Habit That Keeps You Visible in Search Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with AushaOther Episodes You’ll Love: 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered→ This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    23 min

  4. 2 OCT

    5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha

    One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.  So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in. 0:54 – The Real Reason Half of Your Potential Audience Can’t Find You  7:41 – How to Spot the Best Keywords to Get Found by the Right Audience 14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both)  21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power 28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There  Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 min

  5. 1 OCT

    41% Podcast Growth in 30 Days with Podcast SEO. Here’s How. | Irène Picco, Ausha

    41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five months. So if you're ready to see the kind of growth Podcast SEO can unlock for your show right now (and finally get discovered while others stay invisible), hit play and let’s dive in. 0:54 – What Makes Podcast SEO Different From Every Other Podcast Growth Strategy 2:31 – Why 1 in 2 Listeners Rely on Search to Find New Podcasts 5:15 – How One Show Climbed 99+ Positions With No Ads or Podcast Guesting 9:42 – The Visibility Advantage Niche Podcasters Have Right Now in Podcast Search 14:08 – Why Early Adopters of Podcast SEO Have a Competitive Edge  Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify SearchWhy Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    22 min

  6. 24 SEP

    Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

    “Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on ads.  So if you’re tired of publishing episodes no one new ever hears, don’t want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, and you’re ready for a steady stream of new listeners who binge, trust, and buy, hit play and let’s dive in. 0:54 – Why Content Alone Can’t Grow a Podcast  2:48 – Why Search is a Shortcut to New Listeners  5:36 – How Niche Shows Can Win With Specific Keywords  12:11 – The Podcaster Who Hit Top Search in One Week  15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage  Episode Links: Podcast SEO Mastery CourseDone-for-You Podcast SEODIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days (Here’s How)5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    19 min

  7. 17 SEP

    5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth

    Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy ways to connect with your listeners both on and off the mic so they see you as more than a host, but a trusted friend whose advice they follow with their wallet. Ready to create fans who treat your show the way Swifties treat Taylor? Hit play and let's dive in. 3:12 – Why Some Podcasts Feel Addictive (and Others Are Forgettable) 6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for Tickets) 12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show 17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty 23:15 – What Actually Gets Listeners to Trust You  Other Episodes You’ll Love: Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson YetWhy Your Social Posts Aren’t Driving Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    23 min

  8. 10 SEP

    Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet

    Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in. 1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth 4:36 – What Swifties Teach Us About Building Fierce Podcast Fans 8:44 – The Line Between Manipulation and Genuine Connection 10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy 13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners  Other Episodes You’ll Love: 5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    11 min
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

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