The Six Figure Personal Stylist Podcast

Nicole Otchy - The Styling Consultancy

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

  1. The Mistake Stylists Make When They Start Hiring

    -5 J

    The Mistake Stylists Make When They Start Hiring

    Many stylists mistakenly believe that scaling a team means scaling their business. As a result, they find themselves overworked, underpaid, and feeling stuck in the same business challenges they had at $50k. Instead, you need to take the reins as a creative CEO, a leader who remains the primary decision-maker while strategically building support around you.  In part two of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, I’m breaking down why outsourcing execution is not the same as outsourcing responsibility. I’ll discuss how failing to define your own standards, vision, and success metrics can create more chaos and how to course-correct by reclaiming your role as the ultimate driver of your business. 1:46 – Why hiring help too early (or ineffectively) after hitting six figures can harm more than help you 3:29 – How six-figure stylists can fall into the trap of outsourcing responsibility 5:45 – Why simply hiring help won’t move your business forward 8:52 – Why the expensive trap in hiring people isn’t the money spent acquiring them 12:23 – What you’re really doing when you hire support for your styling business 13:54 – The dividing line between running a successful business and it running you 15:48 – You are the decider in your business, no matter how much you make Mentioned In The Mistake Stylists Make When They Start Hiring Creative CEO Coaching Follow Nicole on Instagram Leave a rating and review

    19 min
  2. Why Six Figures Still Feels Like Survival Mode

    9 OCT.

    Why Six Figures Still Feels Like Survival Mode

    An identity crisis often arises when hustle meets success for established stylists. Despite hitting that magical six-figure revenue milestone, you feel disillusioned, burned out, or stuck. It’s like you’re still in business survival mode, just focused on getting the next client. But now you’re ready to lay the foundation for your business’s evolution. Whether you’re chasing your next revenue goal or stuck in old patterns that have plateaued your profits, this four-part Multi Six-Figure Stylist Series is your call to upgrade and build the styling business you actually want. In this premiere episode of the series on The Six Figure Personal Stylist Podcast, I’m revealing the truth behind why reaching $100,000+ in revenue rarely feels like how you imagined it would. I’ll discuss why business owners at this stage often feel more exhausted, unclear, and unsupported than ever, and what it takes to pivot from stylist-for-hire to creative CEO. 1:23 – How hitting six figures doesn’t guarantee clarity, peace, or freedom 6:18 – The high cost of chaos at higher income levels 7:33 – A widespread occurrence with financial milestones to avoid 9:59 – The key internal shift needed to step into a creative CEO mindset 15:43 – The importance of understanding your business to hire support effectively 19:15 – Why you need to upgrade your marketing and positioning at this level 23:15 – Why you shouldn’t wait to upgrade your identity, systems, and marketing Mentioned In Why Six Figures Still Feels Like Survival Mode  How Shame and Pride Keep Stylists From Creating True Client Transformation How to Think Like a Thought Leader, Not a Personal Stylist Creative CEO Coaching Follow Nicole on Instagram Leave a rating and review

    28 min
  3. Why Adding Offers When Your Styling Business Feels Slow Is a Mistake

    2 OCT.

    Why Adding Offers When Your Styling Business Feels Slow Is a Mistake

    When you don’t have new clients lined up, it’s tempting to whip up a brand-new offer, slash the price, and call it a solution. It gives you a quick dopamine hit, but it’s panic mode, not strategy. And that cycle of tweaking and adding services is one of the fastest ways to burn out your styling business. Every new offer isn’t just the service itself. It comes with hidden jobs: packaging it, building systems to deliver it, and marketing it well enough to sell. That extra work stacks on top of what you already have, leaving you scattered, confusing your audience, and exhausting yourself before you ever see consistent results. In this episode of The Six Figure Personal Stylist Podcast, I’m sharing why “offer hopping” keeps stylists stuck and the three legitimate reasons you might actually add something new. You’ll walk away knowing the difference between an offer that strengthens your business and one that only distracts you from the momentum you’re trying to build. 3:55 – Why simply copying other stylists’ service menu never works 5:57 – Three invisible jobs you commit to with each service you create 8:24 – Why client droughts aren’t a signal to offer more services 10:06 – Three externally-driven reasons why stylists create new offers 14:40 – Three times it makes sense to add a new offer to your styling menu 19:25 – What to do when you feel the urge to copy another stylist’s service Mentioned In Why Adding Offers When Your Styling Business Feels Slow Is a Mistake Follow Nicole on Instagram Leave a rating and review

    22 min
  4. 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures)

    25 SEPT.

    3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures)

    It’s time for a wake-up call. If you’re a stylist feeling stuck despite doing all the things, yet hesitate to invest in your growth to get unstuck, then you need to be aware of some uncomfortable truths…ones that too many business owners don’t want to say out loud.  In this episode of The Six Figure Personal Stylist Podcast, I’ll show you three truths that will either give you the clarity to take action investing in your business or the realization that you’re not ready yet to move forward. Inspired by a viral trend, this episode pulls no punches. You’ll discover why honesty and emotional maturity are essential for you to achieve sustainable business success. 3:08 – Why posting from what inspires you isn’t working effectively 7:54 – The marketing content metric you should focus on tracking 8:58 – Why you’re not competing on the same playing field as top stylists 13:41 – A need to check your thought process about “pay to play” 17:44 – The fast-changing styling industry and stylists who will thrive regardless 20:04 – What is required for business growth in this industry Mentioned In 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures) Income Accelerator Program Application How the Income Accelerator Program Can Elevate Your Styling Business Follow Nicole on Instagram Leave a rating and review

    27 min
  5. Why Repeat Client Rates Matter in Your Styling Business

    18 SEPT.

    Why Repeat Client Rates Matter in Your Styling Business

    You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last. When clients come back, it’s never just about the service they booked once. It proves that your marketing, your pricing, your offers, and your delivery are all working together. And when they don’t, that’s the clearest sign something is off. A healthy styling business should see 30–40% of clients rebooking season after season. Anything less, and you’ll always feel like you’re hustling for new clients. In this episode of The Six Figure Personal Stylist Podcast, I’ll show you why your repeat client rate is your business report card, how to use it to spot gaps, and the habits that quietly tank retention—from over-giving to chasing the wrong buyers. 2:32 – Why rebooking existing clients is easier and more profitable than chasing new ones 5:49 – What your repeat client rate actually reveals about the way your business is designed 9:50 – How to tell if your client experience is strong enough to make people want to return 12:04 – The connection between your marketing, positioning, and retention 15:39 – The trap of trying to sell to everyone instead of the right clients 17:10 – Why “more packages” on your menu doesn’t mean a better business 18:46 – How over-giving in your services drives clients away instead of bringing them back 22:05 – Using your repeat client rate as the ultimate business report card Mentioned In Why Repeat Client Rates Matter in Your Styling Business Income Accelerator Program Application How the Income Accelerator Program Can Elevate Your Styling Business Follow Nicole on Instagram Leave a rating and review

    25 min
  6. How Shame and Pride Keep Stylists From Creating True Client Transformation

    11 SEPT.

    How Shame and Pride Keep Stylists From Creating True Client Transformation

    Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, these same emotional hang-ups aren’t just holding you back, but also blocking your ideal clients! In this episode of The Six Figure Personal Stylist podcast, you’ll discover how shame and pride are two sides of the same coin that keep you from reaching your full business potential and financial power. I’ll reveal how these emotional patterns show up as defensive responses, how they serve as mirrors between you and your clients, and why working through them creates a truly transformational business. 3:20 – How shame shows up in your responses 6:17 – How pride shows up in your responses 8:21 – Why it’s important to recognize these behavior patterns in your audience 11:37 – Consequences of not understanding how shame and pride operate in you and others 13:42 – How your pride and shame issues mirror your clients’ issues 20:08 – Three ways in which operating with shame and pride will block your next level 23:21 – The path to your next level of success Mentioned In How Shame and Pride Keep Stylists From Creating True Client Transformation Brené Brown Income Accelerator Program Application How the Income Accelerator Program Can Elevate Your Styling Business Follow Nicole on Instagram Leave a rating and review

    30 min
  7. Why Referrals and SEO Alone Are a Trap for Personal Stylists

    4 SEPT.

    Why Referrals and SEO Alone Are a Trap for Personal Stylists

    Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette. Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it's certainly nice to have client recommendations and traffic from word-of-mouth and Google, this can leave your business and your income at the mercy of factors outside of your control. In this episode of The Six Figure Personal Stylist podcast, I’ll highlight why, despite being able to get to six figures using this strategy, it often leads to inconsistent income, frustration, and exhaustion. I’ll show you what you need to do to truly succeed and feel in control of your styling business. 1:27 – Downsides of reaching six-figures with a referrals-only business model 5:13 – The root cause of my reliance on word-of-mouth and why it was a selfish act 7:19 – Why relying on referrals or SEO doesn’t guarantee you’ll gain the right clients 9:58 – Why your messaging still matters, even with strong word-of-mouth 12:26 – How the landscape of SEO is changing and what it means for your business 18:21 – Why you surrender control of your business by clinging to referrals and SEO 19:49 – The psychological toll of depending on referrals and search engine optimization 23:38 – How to start using marketing to attract and qualify ideal clients Mentioned In Why Referrals and SEO Alone Are a Trapfor  Personal Stylists Income Accelerator Program Application How the Income Accelerator Program Can Elevate Your Styling Business Follow Nicole on Instagram Leave a rating and review

    26 min
  8. The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

    28 AOÛT

    The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

    Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake! Many stylists rush into passive products without a solid foundation. They're trying to scale like online course creators instead of understanding how luxury businesses truly grow. In this episode of The Six Figure Personal Stylist podcast, you’ll discover why perfecting your highest-ticket, one-to-one service is the most critical first step to creating a scalable and profitable business. I'll break down how to master your signature offer, reveal three non-negotiable components you need to effectively scale, and give examples of how clarity with your foundational service attracts high-value clients and creates breakthrough opportunities you never thought possible. 3:16 - What it truly means to scale your business 5:26 – What you must understand before rushing into creating courses for passive income 9:21 - Three steps to mastering your premium-priced 1-to-1 offer 14:32 - How an imperfect blog post led to a $39,500 contract and changed my styling career 19:39 - Other examples of how clarity (not perfect action) is key to changing the course of your business 22:21 – Three non-negotiable things you must have if you’re serious about scaling your business 26:16 – The hard truth about stylists who rush into passive offers without mastering their core 1-to-1 offer Mentioned In The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business “There Are a Lot of Ways to Be a Personal Stylist” Instagram Post Dubsado | HoneyBook | Calendly Income Accelerator Program Application How the Income Accelerator Program Can Elevate Your Styling Business Follow Nicole on Instagram Leave a rating and review

    30 min
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À propos

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

Informations

  • Création
    Nicole Otchy - The Styling Consultancy
  • Années d’activité
    2024 - 2025
  • Épisodes
    81
  • Classification
    Tous publics
  • Copyright
    © 2025 The Six Figure Personal Stylist Podcast
  • Site web de l’émission
    The Six Figure Personal Stylist Podcast

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