ProductLed Podcast

Wes Bush
  • 4,6 (21)
  • MARKETING
  • CHAQUE SEMAINE

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

  1. The Three Moats That Drive SaaS Companies to $10M+ Revenue

    -2 J

    The Three Moats That Drive SaaS Companies to $10M+ Revenue

    Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures? In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals—reveals the three proven moats that separate $10M+ companies from the rest. These aren't theoretical frameworks; they're real playbooks with actual revenue data from companies that have cracked the code. Key Highlights: 02:57: The three moats that work best for the future06:14: Build social proof monuments 11:22: How Odoo undercuts Shopify 17:04: Turn free users into marketing armies16:01: The winning strategy Resources: 💰 FounderPath  📊 getlatka.com 🧠 Sign up for the ProductLed Newsletter

    23 min
  2. Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions

    18 SEPT.

    Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions

    Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what they look for, how they evaluate deals, and what happens post-acquisition. This is a masterclass in both building businesses buyers want and understanding the acquisition landscape. Key Highlights: 03:44: Why they focus on 1-10M ARR companies versus larger deals05:01: The organic evolution toward product-led companies06:18: 100% ownership strategy - why they don't do minority stakes11:00: The $100M revenue milestone and why it's just another number16:05: First year struggles - why acquisition was meant to leapfrog early-stage pain22:10: The 6-7 core acquisition criteria that determine green lights28:00: The Rule of 40 framework for balancing growth and profitability33:17: Post-acquisition playbook - from pricing to AI positioning44:27: Biannual performance reviews and radical transparency culture49:17: Brand manager hiring - internal promotions vs technical generalists52:25: SaaS Academy and leadership development programs56:23: The three moats being built to become unstoppable58:26: Why $1B in 3 years would actually hurt the business Stop building in isolation and start understanding what buyers actually want. Whether you're planning an exit or just want to build a more valuable business, this conversation reveals the acquisition playbook from someone who's deployed $80M+ in capital. Resources: 📧 Contact Tim - tim@saas.group 💼 SaaS.Group - Acquiring profitable SaaS companies 📚 Book Recommendations - Humanocracy, Traction 🌱 Side Project - Ecosia.org (green search engine)

    1 h 12 min
  3. The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week

    11 SEPT.

    The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week

    In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders struggle to pull the right growth levers 01:40 – The 3X Framework: Expose, Explore, Exploit 03:00 – How to avoid the “squeaky wheel syndrome” 06:06 – Case study: CloudSpot’s signup conversion challenge 12:24 – Turning solutions into quick wins, experiments, and long-term bets Resources: 🚀 Try the Growth Co-Pilot for free 📔 Learn more about the ProductLed Roadmap at productled.com/roadmap 🧠 Sign up for the ProductLed Newsletter

    23 min
  4. Translate Action Into Predictable Growth

    5 SEPT.

    Translate Action Into Predictable Growth

    In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—this time diving into the Predictable Growth Process, a proven system for turning strategy into results with disciplined execution and alignment. Key highlights: 00:36 – Why execution beats innovation every time 02:00 – The Predictable Growth Process framework 02:29 – Quarterly, Monthly, and Weekly meeting rhythms that drive results 12:10 – Setting top focus and projects for maximum impact 21:59 – Why speed is the ultimate competitive advantage Resources: 📖 Book your free ProductLed Growth Session here. 📔 Buy the ProductLed Playbook here. 🧠 Sign up for the ProductLed Newsletter

    25 min
  5. How to Execute The Product-Led Playbook

    28 AOÛT

    How to Execute The Product-Led Playbook

    In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—a proven roadmap for installing the ProductLed system and transforming your business from scattered to streamlined. Key highlights: 01:34 – Why 97% of buyers want to try before they buy02:18 – Stage One: Building an unshakable foundation03:50 – Stage Two: Unlocking self-serve customers05:40 – Stage Three: Igniting exponential expansion07:29 – Why you must continually update PLG components08:22 – Quick-start action plan for implementing the system10:07 – Free Product-Led Growth Session offer Resources: 📖 Book your free ProductLed Growth Session here. 📔 Buy the ProductLed Playbook here.

    11 min
  6. How to Actually Track Your PLG Metrics (The Technical Setup Guide)

    20 AOÛT

    How to Actually Track Your PLG Metrics (The Technical Setup Guide)

    Your funnel metrics are probably wrong. Not slightly off, but completely wrong. You're using Google Analytics for everything, your visitor counts include people logging into existing accounts, and you have no idea what your real conversion rates look like. In this segment from our data workshop, Claudiu from Inner Trends walks through the technical infrastructure needed to track each stage of your go-to-market funnel correctly - from accurate visitor counts to defining trackable events for your first strike moment. Key Highlights: 01:32: Why most teams don't own activation (and who should) 04:47: The 3 stages of visitor tracking - from Google Analytics to first-party data 08:09: Why your product database beats all third-party tools for signup tracking 09:14: The minimum requirements rule for setup completion 12:37: How to technically define your first strike event 17:46 Benchmarks every SaaS company should track Stop guessing at your data setup. Use this technical framework to build accurate tracking that actually reveals where your funnel breaks down. Resources: 📔 Get a copy of the Reverse Funnel Planner – ProductLed Reverse Funnel Planner 🤝 Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond. 📩 Be the first to know about free webinars! Subscribe to the ProductLed Newsletter.

    22 min
  7. The 9-Step Path to $1M+ Self-Serve Revenue: Here's Exactly How We Do It

    14 AOÛT

    The 9-Step Path to $1M+ Self-Serve Revenue: Here's Exactly How We Do It

    After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong. The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them. In this episode, Wes pulls back the curtain on exactly how ProductLed works as your PLG partner, revealing the proven system that's powered over $1 billion in self-serve revenue and why most companies fail at product-led growth. Key Highlights: 01:11: Why ProductLed exists and what we actually do01:52: The $1M+ revenue guarantee (and what it takes to qualify)03:00: The winning formula: System + Implementation + Results04:25: The full-stack PLG system breakdown07:33: Why you shouldn’t waste time on random LinkedIn experiments09:09: The embedded operator approach vs. hiring specialists14:48: The 3-stage ProductLed System (Start, Build, Scale)17:20: Your hands-on implementer: Cross-functional VP of Growth19:23: The 90-day results guarantee (unheard of in consulting)20:00: What a typical engagement looks like (the full laundry list)27:00: Why DIY PLG takes 2-3x longer and costs more long-term Your product has the potential to sell itself. This is how you unlock it. Resources: ✨ Book your free Product-Led Growth Session 📖 Explore case studies from Boomi and Enzuzo 📑 Get an overview of our approach - ProductLed: Your PLG Partner

    33 min
  8. Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard

    6 AOÛT

    Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard

    Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed. In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool that pinpoints your #1 bottleneck so you can focus your team's efforts where they'll have the biggest impact. Key Highlights: 01:54: The "vacation bottle" test - What 10 metrics would you track?03:43: The 3 categories of metrics every PLG business needs04:29: The 6 go-to-market metrics that actually matter05:19: What makes a "first strike" vs just clicking around your product06:21: Why tracking key usage indicators prevents churn10:23: The Reverse Funnel Scorecard walkthrough11:01: Why most founders confuse strategy problems with execution problems14:16: Live example walkthrough20:02: Why you should maximize upgrades in week 1 Stop guessing what's broken in your funnel. Use this data-driven approach to identify your biggest growth bottleneck and create focused projects that actually move the needle. Resources: ProductLed Scorecard - 07 Data_ProductLed Scorecard.pdf Reverse Funnel Planner - ProductLed Reverse Funnel Planner Project Summary Template - Project Summary - Template Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond. Sign up for our weekly newsletter to receive more actionable advice and learn about the best PLG playbooks from fast-growing SaaS companies: ProductLed Newsletter

    26 min
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À propos

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

Informations

  • Création
    Wes Bush
  • Années d’activité
    2019 - 2025
  • Épisodes
    290
  • Classification
    Contenu explicite
  • Copyright
    © 2023 ProductLed Inc
  • Site web de l’émission
    ProductLed Podcast

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