Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Marian Esanu
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  • 一周一更

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

  1. 3天前

    📈 The Real Steps to Starting a Legit Business - 116

    In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a name that ranks and builds brand trust (and what not to do with underscores)Why you should own your domain and social handles before launching anythingThe difference between LLC, DBA, and business certificates (and how much they really cost)How to protect your personal assets with liability insurance — even if you work from homeWhen to use Venmo vs. Stripe (and how to make the switch the smart way)How to start collecting Google reviews before your first paying clientThe $600 mistake that delays business credit, growth, and future fundingWhy consistency and structure matter more than being “ready”If you’re serious about building something real — not just a side hustle — this episode will save you time, money, and regret. 🎧 Tune in on Apple, Spotify, or anywhere you listen to podcasts.

    13 分钟

  2. 10月6日

    💼 How to Build a Legit Business (Without Overcomplicating It) - 115

    In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect when opening a business bank account and how to build credit fastA simple plan to go from your living room to a professional space — the smart wayHow to identify your 3 core client types and tailor your sales approach to eachThe importance of video testimonials and social proof in converting strangers into clientsWhen it’s time to raise your prices and how to know you’re readyThe one platform every small business should prioritize for adsWhy consistency beats perfection every time when building your brand onlineIf you’ve ever felt stuck between “just starting” and “going all in,” this episode gives you a clear roadmap to turn your hustle into a real, structured business — without wasting money or overcomplicating the process. 🎧 Listen now on Apple, Spotify, or anywhere you get your podcasts.

    14 分钟

  3. 9月29日

    🤖 How to Make AI Sound Like You (and Boost Sales with Smarter Prompts) - 114

    In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and even saving money on tripsThe smart way to use ChatGPT for sales training, objection handling, and follow-up scriptsA simple “write a better prompt” trick that upgrades any sales or content prompt instantlyHow to use AI as your 24/7 assistant to brainstorm, critique, and polish strategies that usually take daysIf you’ve ever felt like AI outputs feel robotic or generic, this episode shows you how to make it feel like you—while turning it into a sales and productivity powerhouse. 👉 Listen now on Apple, Spotify, or your favorite podcast platform.

    7 分钟

  4. 9月22日

    ⚡ The Prompt Hack That Will 10X Your Content Strategy - 113

    In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, MassachusettsHow to analyze competitor captions, formats, and hooks in minutes (instead of hours of manual research)Why the best-performing posts are almost always Reels or video-basedHow to turn AI outputs into actionable tables and strategies you can execute immediatelyIf you’ve ever felt stuck staring at a blank screen or wasting time researching what works, this episode will give you the exact shortcut to save time and build content that actually performs. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    7 分钟

  5. 9月15日

    🔍 AI SEO, Google & The Future of Ranking Your Business - 112

    In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should remember your name, not just your industryA real-world example of using ChatGPT to research esthetician schools and land collaborationsHow to use blog content, SEO keywords, and incognito searches to test what’s actually rankingThe difference between what AI says vs. what Google actually showsWhy relying on AI alone for SEO insights is a mistake — and how to double-check resultsThis episode is about more than keywords — it’s about understanding where search is headed and how to position your business to win in the new era of AI-powered discovery. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    10 分钟

  6. 9月10日

    🧠 SEO & Ads Hacks to Beat Your Competitors - 111

    In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you assume)Using paid ads the smart way — when SEO is too slow and you need leads nowHow to spy on every ad your competitors are running with Facebook Ads LibraryWhy podcasting is the most underrated niche growth tool (and why almost nobody uses it)The golden rule: never take ChatGPT’s first draft — always refine it with your voice and brandIf you’re tired of wasting money on agencies or shooting in the dark with your marketing, this episode will give you the framework to get real results at a fraction of the cost. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    11 分钟

  7. 9月1日

    🎥 YouTube Shorts, Trust & The System That Actually Works - 110

    In this episode of Brand Up Podcast, we break down why YouTube Shorts might be the most powerful platform right now — and how trust, consistency, and content strategy can turn viewers into paying customers. We cover: Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growthHow testimonials and reviews create the trust needed to sell higher-ticket offersThe “7–14 touchpoints” rule every entrepreneur needs to understandWhy YouTube builds deeper connection compared to short Reels or TikToksHow one student found and joined a program entirely through YouTubeThe role of social proof, reviews, and well-branded content in driving salesWhy building a system matters more than chasing random tacticsThis isn’t theory — it’s proof that when you combine smart platforms with consistent messaging, the system will work. 🎧 Available now on Apple, Spotify, or wherever you get your podcasts.

    11 分钟

  8. 8月25日

    📈 Confidence, Clients & The Smart Way to Grow Your Business - 109

    In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions. Here’s what we cover: Why YouTube Shorts is the most underrated growth platform right nowThe difference between consuming social media vs. using it to build revenueWhy “hard” is relative — and how to reframe it so you keep moving forwardThe confidence factor: when to start charging and how to get there fasterThe rent dilemma: should you invest in a salon space or double down on marketing?How to think about skill development, free practice, and building client trustWhy perfectionism can hold you back — and how to turn it into an advantageLessons from running businesses with and without employees (and why the approach is completely different)This episode is for anyone serious about building a business on their terms — not just hustling, but creating a model that actually fits your goals and lifestyle. 🎧 Available now on Apple, Spotify, or wherever you get your podcasts.

    11 分钟
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Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

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