How To Adapt To Google’s Helpful Content & Core Updates

Learn how to create better, more authoritative content that complies with Google's revised helpful content guidelines.

How do you ensure your site complies with the latest search engine standards?

What’s the best way to keep up with constant algorithm changes while fulfilling your customers’ needs?

Google’s latest helpful content update emphasizes the importance of providing users with engaging, helpful content.

Not only should your content strategy maintain sound SEO principles and keyword rankings, but it should also be helpful to humans and relevant to their search queries.

On October 19, Search Engine Journal moderated a webinar with Dave Snyder, CEO and Founder of CopyPress, and Jeremy Rivera, Director of Content Analysis at CopyPress.

Google announced the helpful content update in August to better connect people to helpful information. It’s part of a broader effort to ensure people see that more original, helpful content is written by people, for people, in search results.

What we discussed:

• Use Expert Insights: Real, satisfying content comes from expertise. Develop deeper, more satisfying content by surfacing the real difference and the real answers.
• Leverage Expertise To Actually Tackle People Also Ask (PAAs): Featured snippets and “people also ask…” are common search elements. Even better, they make good starting points for actual subject matter experts to include.
• Use Content Strategy Outside Of SEO Data: Discuss “pain points” with your product managers, salespeople, and support staff.
• Implement The 3-Point Process

Learn to adapt to the recent Google algorithm updates!