The Systems and Workflow Magic Podcast

Dolly DeLong
  • 5,0 (54)
  • MARKETING
  • CHAQUE SEMAINE

Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to: ✔ Stay visible & consistently book clients (without being glued to social media) ✔ Implement workflows & automation so your business runs smoothly ✔ Plan & execute stress-free, high-converting launches 🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks. You'll get: ✨ Step-by-step strategies for organizing your marketing, backend, and launches ✨ Behind-the-scenes insights into my own business & real-world client case studies ✨ Guest expert interviews on business growth, automation, and systems 💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined. 🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today! Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.

  1. 3 Things That Make Your Business Look Outdated (and How to Fix Them)

    -20 H

    3 Things That Make Your Business Look Outdated (and How to Fix Them)

    Have you ever visited a business online and couldn’t tell if they were still open—or if they’d shut down years ago? 😅 This episode was inspired by Dolly’s recent family fall break trip to Buffalo and Rochester, New York, where she experienced that very frustration firsthand! Whether you’re a family photographer, a creative entrepreneur, or a small business owner, you might be unintentionally putting doubt in your potential clients’ minds. Today, Dolly shares three simple, quick updates you can make to your website and marketing to instantly show clients that your business is alive, thriving, and ready to serve them. These tips are all about keeping your business active and relevant—without adding more overwhelm to your plate. Read the entire blog post that goes with this podcast episode here Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this Podcast https://youtu.be/sZEYB0XBTcM ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Get 50% OFF of Flodesk HERE (for email marketing) https://flodesk.com/c/DOLLYDELONGEDUCATION Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. show your business is active, small business marketing 2025, family photographer email marketing, update website footer, keep social media current, small business visibility tips, showing your business is open, how to update your website footer, stay consistent on Instagram, email list for photographers, marketing systems for creatives, family photography business growth, systems and workflow magic podcast, dolly delong education, simple marketing tips for small business, how to show you’re still in business Hosted on Acast. See acast.com/privacy for more information.

    15 min
  2. How to Automate Your Family Photography Workflow Using Dubsado, Zapier & Trello

    27 OCT.

    How to Automate Your Family Photography Workflow Using Dubsado, Zapier & Trello

    Ever wish your client workflow could run a little more smoothly — without you spending hours managing inquiries? In this behind-the-scenes episode, I’m sharing the exact automation that saves me hours every week as a Nashville family photographer. You’ll get a step-by-step look at how I connect Dubsado, Zapier, and Trello to automatically organize new client leads — so nothing falls through the cracks and every client gets the same consistent experience. Whether you’re a visual learner who loves Trello or a systems-curious creative ready to automate more of your business, this quick tutorial will walk you through the full process (and yes — I’m holding your hand the whole way through!) Want the FULL blog post of this podcast? Click HERE Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this Podcast (so you can get a full visual of how I break everything down): https://youtu.be/iRSX8mf8HCA ▸ Dubsado (30% off affiliate link):http://dubsado.com/?c=dollydelongeducation ▸ Showit (affiliate link):https://showit.com/r/40ggld0m ▸ The Contact Form That Wows Training (Free!):https://systemsandworkflowmagic.com/create-a-contact-page-that-wows ▸ The Ultimate Family Photographer’s Workflow: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/ Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. family photographer workflow automation, Dubsado tutorial for photographers, Zapier setup for creatives, Trello workflow for photographers, client experience automation, photography systems education, how to automate client inquiries, Dubsado Zapier Trello integration, family photography business systems, creative business backend workflows, automation with human touch, Dubsado tips for photographers, Trello templates for photographers, workflow automation tutorial, family photography business consistency Hosted on Acast. See acast.com/privacy for more information.

    24 min
  3. Black Friday Summit 2025 Launch Debrief

    20 OCT.

    Black Friday Summit 2025 Launch Debrief

    Ever wondered what it really takes to host a virtual summit? In this episode, I’m joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black Friday Summit. Together, we share a full launch debrief—what worked, what didn’t, the data behind 758 signups and 137 All-Access Pass sales, and the behind-the-scenes life moments that happened while running this summit as busy moms and business owners. Whether you’re planning a Black Friday promotion or dreaming of hosting your own virtual summit, this honest conversation is packed with lessons, encouragement, and strategies you can use right away. What You’ll Learn in This EpisodeThe planning process behind a 3-day Black Friday summitHow we grew our email lists by over 700 signups through organic marketingThe role of sponsorships, private podcasts, and an All-Access Pass played in our resultsNumbers, data, and conversions—from 758 signups to $4K+ in salesWhat we’d do differently if we host again in 2026And so much more (click here to read the blog post) Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this launch debrief: ▸ Get The Simplified Black Friday Planning Kit: HERE ▸ Snag the All Access Pass for The 2025 Black Friday Virtual Summit: HERE ▸ Follow Mara Kucirek: HERE ▸ Follow Bekah Read: HERE ▸ Follow Ellen Yin/Cubicle To CEO: HERE Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. Black Friday Summit 2025, virtual summit launch debrief, Black Friday business strategies, how to host a summit, online summit marketing, Black Friday email marketing, Black Friday sales tips, planning a virtual event, summit sponsorship ideas, organic list building for summits, Black Friday launch recap, private podcast Hello Audio, small business Black Friday strategies, virtual summit lessons learned, collaborative launches, behind the scenes summit hosting, Black Friday planning kit, summit debrief podcast, Black Friday launch 2025, summit results and takeaways Hosted on Acast. See acast.com/privacy for more information.

    38 min
  4. Blogging for SEO: What Family Photographers Should Write in November

    13 OCT.

    Blogging for SEO: What Family Photographers Should Write in November

    It’s officially Q4 of 2025—and if you’re a family photographer, you’re probably deep in busy season. But here’s the truth: now is also the perfect time to plant seeds for 2026 with long-form content that keeps working for you long after the editing rush is over. In this episode (repurposed from my YouTube channel), I’m sharing three SEO-friendly blogging ideas you can batch out this October to attract dream clients, show up in search results, and position yourself as the go-to photographer in your city. Whether you’re a family photographer wanting to book more sessions or a small business owner looking for sustainable marketing ideas, you’ll walk away with practical, keyword-rich content strategies you can implement right away. Here’s what you’ll learn in this episode: Why Q4 blogging matters for long-term SEO and future bookingsThree blog post ideas that make you the searchable answer for potential clientsHow to use your existing client galleries to showcase wardrobe inspiration and style guidesAnd so much moreRead the entire blog post here Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this training (with visuals!) → https://youtu.be/anbj_bb8QVk ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. family photography blogging ideas, q4 content marketing for photographers, blogging for family photographers, best family photo locations november, what to wear for november family photos, family photography SEO, how to use family photos after a session, content ideas for family photographers, long form content for photographers, blogging tips for photographers 2025, family photography marketing strategies, dolly delong education podcast, family photographers marketing society, systems and workflows for photographers, SEO content for family photographers, holiday photo session marketing, sustainable marketing for small business, organic marketing for photographers, blog content ideas for photographers, repurposing content for family photographers Hosted on Acast. See acast.com/privacy for more information.

    12 min
  5. Why You Should Replace Your Website Contact Form with a CRM Form (Quick Tip For Family Photographers)

    6 OCT.

    Why You Should Replace Your Website Contact Form with a CRM Form (Quick Tip For Family Photographers)

    Are family photographers ready to simplify and automate the backend of their business? In this episode, I’m breaking down the very first step in your client experience: your contact form. Instead of relying on the standard form that comes with your website template, I’ll show you how to replace it with a Dubsado lead capture form so that new inquiries automatically flow into your CRM—saving you time and eliminating the risk of losing leads. Whether you’re on Showit, Squarespace, or another platform, this tip will help you create a smoother, more professional client journey from the very first touchpoint. What You’ll Learn in This Episode:Why replacing your default website contact form with a Dubsado lead capture form is a game-changerThe exact steps to embed your CRM form into your website (using Showit as the example)Which fields to include (and which ones to skip!) for a streamlined inquiry processHow this one small change can automate your lead management and prevent missed emailsA free training resource to help you build a “Contact Page That Wows”Read the entire blog post here Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this training (with visuals!) → YouTube Channel ▸ Get 30% OFF of Dubsado Here: https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Want the free training mentioned? Create a Contact Form that WOWS: https://systemsandworkflowmagic.com/create-a-contact-page-that-wows ▸ Showit (get 1 month free with my link): https://showit.com/r/40ggld0m Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. dubsado contact form setup, automate family photography business, showit dubsado integration, dubsado crm tutorial, dubsado for photographers, embedding crm forms showit, dubsado workflow automation, contact form automation for photographers, family photographer business tips, backend systems for photographers, lead capture automation, automate client inquiries, dubsado lead capture tutorial, streamline photography business, dubsado vs honeybook for photographers, dubsado for creatives, automating photography inquiries, photography crm setup, workflow tips for photographers, contact page that wows Hosted on Acast. See acast.com/privacy for more information.

    13 min
  6. How to Segment Your Email List for Black Friday 2025 Using Flodesk + Showit

    29 SEPT.

    How to Segment Your Email List for Black Friday 2025 Using Flodesk + Showit

    Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I’m pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November. I’ll walk you through how I’m using Flodesk (my email service provider) and Showit (my website host) to create smart segments, confirmation pages, and primed audiences that are ready for my Black Friday branding photography offer. This is the same strategy I use with my launch clients, and it’s one you can start applying to your own Black Friday prep today. Whether you’re a family photographer, a service-based business owner, or someone who’s tired of throwing together last-minute sales, this episode will help you: Understand why segmenting your audience months ahead of Black Friday sets you up for successLearn how to use Flodesk to create segments for your warmest leadsSee how Showit can support your email strategy with simple confirmation pagesRead the entire blog post hereResources & Links Mentioned In This Episode▸ Watch the YouTube video version of this training (with visuals!) → YouTube Channel ▸ Flodesk (get 50% OFF your first year with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Showit (get 1 month free with my link): https://showit.com/r/40ggld0m ▸ Ready to map out and plan your Black Friday for 2025? Get The Simple Black Friday Planning Kit HERE Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. black friday prep 2025, flodesk email segmentation tutorial, showit confirmation page black friday, small business black friday planning, email marketing for family photographers, flodesk segments black friday, showit website strategy, pre-launch runway black friday, black friday marketing systems, branding photography black friday special, q1 booking strategy photographers, service-based business black friday prep, email workflows for black friday, warm audience segmentation, black friday email marketing flodesk, black friday launch strategy small business, showit flodesk integration, black friday deals for family photographers Hosted on Acast. See acast.com/privacy for more information.

    21 min
  7. How to Simplify Your Black Friday Marketing Plan with Content Repurposing

    22 SEPT.

    How to Simplify Your Black Friday Marketing Plan with Content Repurposing

    Big news, friends—Black Friday doesn’t have to feel overwhelming or chaotic! In this behind-the-scenes episode, I’m sharing how I’m simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer. If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I’m preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified. Whether you’re a family photographer or a small business owner, you’ll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer. Here’s what you’ll learn in this episode:How to simplify your Black Friday plan without overwhelmWhy I chose ONE clear offer for Black Friday 2025 and how I’m preparing for itHow to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch contentThe importance of segmenting your audience ahead of time to warm them upWhy priming your audience 6–10 weeks out is essential for launch successHow this same approach can help both photographers and service-based business owners📌 Resources & Links Mentioned In This Episode▸ The Simplified Black Friday Planning Kit (co-created with Mara Kucirek & Bekah Read) ▸ Watch this episode on YouTube ▸ Read the blog post that goes with this episode 💻 Connect with Dolly DeLong Education▸ Website ▸ Instagram ▸ YouTube ✨ Thanks for joining me on The Systems and Workflow Magic Podcast! If you loved today’s episode: ✅ Subscribe so you never miss a new one. 🥳 Share a screenshot on your IG stories with your favorite takeaway and tag me @dollydelongeducation so I can repost it! 🔗 Please note: Affiliate links are included, which means I might make a small commission when you click. I only recommend tools, products, and resources I personally use and love. Black Friday marketing plan for photographers, simplified Black Friday planning, repurposing blog content for Black Friday, Black Friday pre-launch strategy, Black Friday email segmentation, priming your audience for Black Friday, long-form content repurposing, Black Friday content calendar, family photographer Black Friday tips, small business Black Friday prep, Black Friday planning kit 2025, Black Friday marketing system, branding photos for Black Friday offer, Nashville photographer Black Friday deal, strategic Black Friday content marketing, pre-launch Black Friday workflow, Black Friday offer for service providers, Black Friday campaign organization, how to prep for Black Friday as a photographer Hosted on Acast. See acast.com/privacy for more information.

    13 min
  8. Family Photographer SEO Hack: Use This Contact Form Question to Find Client Keywords

    15 SEPT.

    Family Photographer SEO Hack: Use This Contact Form Question to Find Client Keywords

    Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you. This small backend shift in your CRM (like Dubsado or HoneyBook) can completely transform how you approach blogging, YouTube, and podcasting—because you’ll finally have client-driven keywords to use in your content marketing. And the best part? It’s 100% organic marketing. No ads required. Whether you’re a family photographer or a creative small business owner, you’ll walk away from this episode with a practical strategy for: Capturing the exact search terms your clients use when they find you onlineOrganizing those keywords in a project management tool (like Trello)Repurposing client-driven keywords into long-form content for SEOBuilding a sustainable marketing system that doesn’t rely on paid adsUsing your contact form as a hidden goldmine for SEO research Read the entire blog post or watch the whole YouTube video HERE Resources & Links Mentioned In This Episode▸ The Essential Launch Email Checklist (FREE) → https://systemsandworkflowmagic.com/emails-needed-for-a-launch ▸ Dubsado (get 30% OFF with this link!) → https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Shoutout to Kara Duncan of The Kara Report → https://thekarareport.com/ Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ contact form SEO, keyword strategy for family photographers, client-driven keyword research, SEO for photographers, how to use Dubsado for SEO, organic marketing for photographers, blogging SEO tips for family photographers, how clients find photographers on Google, SEO workflow for creatives, family photography marketing strategies, systems and workflows for small business owners, no ads marketing strategy, CRM tools for photographers Hosted on Acast. See acast.com/privacy for more information.

    9 min
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À propos

Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to: ✔ Stay visible & consistently book clients (without being glued to social media) ✔ Implement workflows & automation so your business runs smoothly ✔ Plan & execute stress-free, high-converting launches 🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks. You'll get: ✨ Step-by-step strategies for organizing your marketing, backend, and launches ✨ Behind-the-scenes insights into my own business & real-world client case studies ✨ Guest expert interviews on business growth, automation, and systems 💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined. 🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today! Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.

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