How to be a Store-In-Store Success with Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken

Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken has grown to over 3,400 locations. Joe also highlights the importance of strong supply chain management, brand awareness, and good culture. 

Welcome to Elevating Brick and Mortar. 

A podcast about how operations and facilities drive brand performance.

On today’s episode, we talk with Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken. Krispy Krunchy Chicken operates nearly 3,400 quick-serve locations and provides foodservice solutions for convenience stores, truck stops, universities, casinos and more across the U.S.

TIMESTAMPS:

00:21 - About Krispy Krunchy Chicken

01:05 - Joe’s journey

12:32 - Commitment of the licensee

14:47 - C-store consistency

19:14 - Scaling for growth

24:14 - Spreading brand awareness

31:14 - Industry trends

37:00 - Future thinking

44:00 - Where to find Joe

44:24 - Sid’s takeaways

SPONSOR:

ServiceChannel brings you peace of mind through peak facilities performance.

Rest easy knowing your locations are:

• Offering the best possible guest experience
• Living up to brand standards
• Operating with minimal downtime

ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.

LINKS:

• Connect with Joe on LinkedIn
• Connect with Sid Shetty on Linkedin
• Check out the ServiceChannel Website