Leo Pareja Unfiltered

eXp Media

Welcome to Pareja Unfiltered, where host Leo Pareja explores what it takes to lead, grow, and win. Leo built companies and led tens of thousands of agents as CEO of eXp Realty (NASDAQ: EXPI). He's learned the difference between good and great isn't what you know—it's how you think, adapt, and inspire others. Real strategies for real leaders, featuring CEOs, founders, and game-changers who've been in the trenches. This is podcast for leaders ready to stop playing small and start playing to win.

  1. 31 OCT.

    From Reality TV Housewife to 24.2M Monthly Views & Top Realtor | Gina Kirschenheiter - RHOC Star

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Gina Kirschenheiter was a bored housewife from New York who stumbled onto Real Housewives of Orange County by accident, watched her marriage fall apart on national television, then leveraged 866K Instagram followers and 24.2 million monthly views to build a real estate business that doubled in revenue in under a year at eXp Realty—now leading a 6-agent team while raising 6 kids and teaching other agents how to turn social media reach into million-dollar listing presentations. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/gina-kirschenheiter/Instagram: https://www.instagram.com/gina.kirschenheiter/TikTok: https://www.tiktok.com/@gina.kirschenheiter ➡️ Timestamps 0:00 Intro: Meet Gina Kirschenheiter, Real Housewife Turned Top Realtor2:04 From Bored Housewife to Reality TV Star by Accident5:18 Using Reality TV as Therapy: Working Through Life on Camera6:36 "You Should Get Your Real Estate License": The Career Pivot9:18 Being a New Agent with a Million-Person Audience13:23 The Golden Era of Social Media: Why Now Is Different16:44 Getting Past Cringe Mountain: How to Start Creating Content25:59 The Tuesday-Friday Listing System: Content That Converts27:44 The Listing Presentation Advantage: 24.2 Million Views in 30 Days30:05 Social Media Is Modern Marketing: Free Reach Beats Everything ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja #GinaKirschenheiter #RealHousewives #RealEstateAgent #eXpRealty #SocialMediaMarketing #ContentCreation #RealityTV #RealtorLife #TikTokStrategy #InstagramMarketing #AuthenticBranding #ListingPresentation #BlendedFamily #EntrepreneurMom #ViralContent #RealEstateInfluencer

    31 min
  2. 18 OCT.

    How to Systematize Recovery and Turn Failure Into Growth

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Failure isn’t final—it’s feedback. In this powerful episode, learn how elite entrepreneurs recover faster, build systems that turn setbacks into success, and master the mental frameworks behind resilience. Discover why systematizing recovery beats talent or luck, how to measure progress after failure, and why a plan B isn’t the same as a comeback system. This episode dives deep into mindset, leadership, and emotional endurance so you can scale through chaos with clarity, purpose, and confidence. ➡️ Timestamps 0:00 The fear of failure and power of recovery systems0:16 You’re not the same person to everyone—villain or hero?0:43 Success is about systematizing recovery, not avoiding failure1:15 Why most people quit—and how volume trumps talent2:05 The psychology behind failure and recovery mindset3:02 How to build systems that turn setbacks into momentum4:01 The difference between plan B and recovery systems5:00 Why systems outperform talent and luck long-term6:02 Learning self-compassion and grace through failure7:15 The danger of perfectionism and false success confidence8:03 How to transform failure into a process for excellence9:10 Building emotional resilience through radical ownership10:00 The loneliness of leadership and need for support systems10:32 The 1% life: embracing extraordinary problems with grace ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja #EntrepreneurFailure #SystematizeRecovery #OvercomeFailure #BusinessMindset #StartupTips #RadicalOwnership #1PercentLife #FailureToSuccess #EntrepreneurMotivation

    11 min
  3. 10 OCT.

    From Failing Club to 4,000+ Locations & $100m Exit | Peter Taunton - Snap Fitness Founder

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Peter Taunton spent 20 years turning around a single failing health club on a $16k/year salary before selling it for $3M and thinking he was done. Then a loyal employee changed everything—asking Peter to build just one more gym led to Snap Fitness, a 4,000+ location empire across 25 countries that Peter bootstrapped with $300k and zero investors, eventually exiting at a $100M valuation while keeping majority ownership. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/petertaunton/Instagram: https://www.instagram.com/peter_taunton/Twitter/X: https://x.com/petertaunton ➡️ Timestamps 0:00 Intro: Meet Peter Taunton, Founder of Snap Fitness1:48 From $16k/Year to $3M Exit: The First 20 Years3:22 One More Club: The Birth of Snap Fitness4:01 90 Days to Cash Flow: Validating the Model5:56 Bootstrapping with $300k: No Investors, No Dilution8:05 The $47M Phone Call on the Golf Course11:14 Differentiation: 24/7, No Contracts, Strip Mall Strategy14:12 2025 Fitness Industry: What Works Now16:19 Biohacking: The Future of Performance Optimization19:13 Opening 377 Clubs in One Year: Systems at Scale22:29 The Multi-Million Dollar Technology Mistake27:42 What He's Most Proud Of: Grit, Paranoia, and No Plan B30:56 Advice to Younger Self: I Wish I Would Have Danced More ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja #PeterTaunton #SnapFitness #FitnessEntrepreneur #FranchiseGrowth #Bootstrapping #GymBusiness #SystemsAndProcesses #FitnessIndustry #ExitStrategy #PrivateEquity #Biohacking #RealEstateStrategy #ScalingBusiness #UnitEconomics #WorkLifeBalance #EntrepreneurJourney

    32 min
  4. 2 OCT.

    From Family Painting Business to Coaching 3M+ Agents | Dermot Buffini - Buffini & Company CEORetry

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Dermot Buffini turned a family painting business into Buffini & Company—North America's largest real estate coaching firm, training 3+ million professionals across 45 countries. Known as "The Leader's Leader," Dermot shares how his brother Brian started with $0 and medical debt, discovered the power of working by referral, and built a coaching empire one agent at a time. From surviving the 2008 financial crisis to navigating COVID and the NAR settlement, Dermot reveals the secrets to building trust at scale, leading through market chaos, and why becoming an "influential person" beats being an influencer every time. Plus: his philosophy on Will vs. Skill, how to lead burnt-out teams, why the best relationships form during tough times, and the one book that changed his leadership forever. ➡️  Show Links LinkedIn: https://www.linkedin.com/in/curiousceoInstagram: https://www.instagram.com/curious_ceo/Twitter/X: https://x.com/dermot_buffini ➡️  Timestamps - 0:00 Intro: Meet Dermot Buffini, CEO of Buffini & Company- 1:33 The Buffini Origin Story: From Painting to Real Estate Empire- 2:34 Brother Brian's Journey: Medical Debt to Top Producer- 5:21 The Gap Between Information and Implementation- 6:12 Dermot Joins the Business: From Skeptic to Believer- 8:03 Evolution of "Oh By The Way" and Items of Value- 12:09 Balancing Strategic Vision with Daily Operations- 14:13 Protecting Your Calendar and Leading from Strengths- 15:43 Leading Through Crisis: Financial Collapse, COVID & NAR Settlement- 18:47 Eagles vs. Turkeys: Preparing for Market Downturns- 20:24 Building Trust at Scale: The Drops vs. Buckets Philosophy- 24:46 Influential Person vs. Influencer: What Agents Need Now- 28:33 Will vs. Skill: The Two Pillars of Success- 33:03 Success is Just Attrition: Why Not Quitting Wins- 34:29 Leading Burnt-Out Teams Through Painful Market Cycles- 37:56 Advice for Your 30-Year-Old Self That You'd Ignore- 40:33 "It's Not About You": The Purpose-Driven Life ➡️  Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja

    42 min
  5. 26 SEPT.

    How to Bootstrap From Real Estate Agent to $80M+ Tech Exit | Tyler Smith - SkySlope Founder & HealthTech Pioneer

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Tyler Smith got a $330,000 loan at 19 and built SkySlope into a company managing two-thirds of all North American real estate transactions—without raising a dime of outside capital. After selling for $80M+ to Fidelity, a biological age test showing 47 when he was 39 (his dad died at 47) sparked his next mission. Now he's building Hundred Health to democratize personalized healthcare for $499/year. From "competing with paper" to revolutionizing proptech, Tyler reveals how product-market fit trumps everything, why bootstrap beats venture capital, and his vision for AI-powered daily health guidance that knows exactly what you should eat and how you should exercise before you even wake up. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/tylersmith/Company: Hundred Health - https://hundred.com/Previous Company: SkySlope (acquired by Fidelity) ➡️ Timestamps 0:00 Intro: Meet Tyler Smith, SkySlope Founder0:43 SkySlope’s Impact on Real Estate Tech1:11 Friendship That Sparked Innovation2:07 Tyler’s Real Estate Beginnings at 194:34 Building SkySlope: From Paper to Cloud9:01 Bootstrapping to $80M Fidelity Exit17:05 Health Tech Pivot: Mayo Clinic Insights23:59 Hundred Health: Affordable Doctor in Your Pocket33:22 Future of AI-Powered Personalized Healthcare36:24 Closing: Tyler’s Mission to Transform Lives ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja

    37 min
  6. 17 SEPT.

    How to Turn Your Mistakes Into $235 Million | Kim Parell - Serial Entrepreneur & 150x Angel Investor

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Kim Perell sold companies for $235 million—but started with a $10,000 loan from her grandmother who didn't even know what the internet was. From getting fired in the dot-com crash to building billion-dollar businesses, she reveals why execution beats ideas and why your biggest mistakes are your greatest assets. Her investment thesis: betting on founders who've already failed. After 150 investments, she knows the pattern: great companies pivot at least once. Her new book "Mistakes That Made Me a Millionaire" shows how ten universal mistakes built her success. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/kimperell/Instagram: https://instagram.com/kimperell/Website: https://kimperell.com/Company: Founder & CEO at 100.coBook: "Mistakes That Made Me a Millionaire" ➡️ Timestamps 00:00 "My Grandma Had No Idea What the Internet Was"00:45 The Twin Who Failed the Standardized Test02:05 "Clearly You're Not the Smart One"03:43 Dot-Com Millionaire to Unemployed in 30 Days05:34 Everyone Said Get a Real Job06:28 $10,000 Loan That Became $235 Million07:59 Three Years at the Kitchen Table09:42 Selling Before the 2008 Crash (Perfect Timing)10:56 Two Sets of Twins and a Billion-Dollar Exit12:54 150 Investments: What I Actually Look For14:27 The Five Traits of Execution15:51 "Third-Time Founders Are the Best Bet"17:36 Why 99% of Companies Should Be Pivoting20:39 Netflix, YouTube, Twitter All Pivoted22:05 Building Juni with Jay Shetty25:57 "Ideas Are a Dime a Dozen"28:33 Ten Universal Mistakes Every Founder Makes30:05 "Stop Trying to Do Everything Alone"33:04 Paying $7,500 for One Day of Advice36:06 "AI Is Coming—This Tidal Wave Is Coming"37:13 "We're at MySpace, Imagine Knowing Facebook Is Next" ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja #KimPerell #ExecutionFactor #AngelInvestor #MistakesThatMadeMeAMillionaire #Entrepreneurship #DotComCrash #WomenInTech #StartupMistakes #AIDisruption #JayShettey #Juni #VentureCapital #FounderJourney #BusinessPivot #SiliconValley

    39 min
  7. 12 SEPT.

    How to Turn Being a Rookie Into Your Superpower | Chris Heller - Led Keller Williams as CEO

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Chris Heller role-played for a week before his first listing appointment—and still got rejected. From college sophomore to Keller Williams CEO, he reveals the counterintuitive truth: stop faking experience and own what you are. His first listing came from calling a for-sale-by-owner six times until they said yes. After 40 years of public highs and lows, he shares why "sharp elbows" aren't worth it and why most agents practice at the game instead of before it. His rule: only be around people who give you energy, not vampires who take it. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/chrisheller/Company: President at OJLabs ➡️ Timestamps 00:00 The Rookie Who Wouldn't Take No02:32 "My Brother's Brother-in-Law Still Didn't Hire Me"03:07 Six Calls to a For-Sale-By-Owner04:20 "You're Going to Be My First Client"05:18 The Pink Elephant Strategy07:14 "The Internet Will End All Agents" (Wrong)08:22 Why Agents Fail: Doing Everything, Mastering Nothing09:37 Most Agents Never Invest in Skills10:29 "One of You is the Best Negotiator, One is the Worst"11:49 50 Conversations vs 50 Better Conversations12:47 "Practice Forever or Retire"13:49 "My Elbows Weren't Sharp Enough"14:54 8,000 Calories Burned on Bullshit16:06 Energy Vampires vs Energy Givers17:22 "Don't Let Anyone Rob You of Your Joy"18:31 Commitment vs Attachment ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja

    19 min
  8. 4 SEPT.

    Owning the Crisis: Randall Miles on Wall Street Survival, US Debt & AI Manipulation

    ➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja Randall Miles knew at 12 years old exactly what he wanted: CEO of a public company, Wall Street executive, college football player—and achieved all three. From his defining moment at First Boston when his boss got violently ill and he had to present to 100 bank CEOs with zero notice, to running multiple public companies through bankruptcies and billion-dollar exits, Miles reveals the raw truth about navigating 40+ years of financial crises. Now Vice Chairman of eXp World Holdings and Managing Partner at SCM Capital Group, he warns why the US debt crisis is the real threat nobody's discussing, exposes how AI will give you any answer you want if you "lead the witness," and explains why the best companies make their biggest moves in the worst markets. ➡️ Show Links LinkedIn: https://www.linkedin.com/in/randall-miles-9445233/Company: Vice Chairman at eXp World Holdings (Nasdaq: EXPI) ➡️ Timestamps 00:00 The 12-Year-Old's Master Plan02:32 "I Knew What I Wanted at 12"05:10 Boss Throws Up, Career Takes Off06:11 "Somebody's Got to Own It. Why Not Me?"08:10 First Public Company CEO Challenge10:57 The Non-Negotiable Investment Criteria12:09 "There's No Such Thing as Normal"13:22 "Something's Always Keeping You Up"14:32 Living Through 20%+ Interest Rates16:58 The Real US Debt Crisis Warning19:23 Why Humans Never Learn from History21:50 AI as Accelerant, Not Savior23:13 "I Can Get Any Answer I Want from ChatGPT"27:16 The Intellectual Abdication Danger28:50 Why Live Experiences Will 10X30:06 Betting on Human EQ Over AI32:00 "Bad Markets Don't Eliminate Opportunity" ➡️ Connect With Leo Pareja LinkedIn: https://linkedin.com/in/leopareja/Instagram: https://instagram.com/leopareja/Podcast: https://www.youtube.com/@leo.pareja

    33 min

À propos

Welcome to Pareja Unfiltered, where host Leo Pareja explores what it takes to lead, grow, and win. Leo built companies and led tens of thousands of agents as CEO of eXp Realty (NASDAQ: EXPI). He's learned the difference between good and great isn't what you know—it's how you think, adapt, and inspire others. Real strategies for real leaders, featuring CEOs, founders, and game-changers who've been in the trenches. This is podcast for leaders ready to stop playing small and start playing to win.