37 min
How to Build a $30M Partners Channel in Three Years with Bold Decisions SaaS Connect - SaaS Partnerships & SaaS Leaders
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- Business
In this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association, speaks with Asaf Fradkin, Head of Business Development and Partnerships of Monday.com. (If you haven’t heard of Monday.com, you obviously don’t frequent YouTube…) Monday.com built a $30M partners channel in less than three years with bold and controversial decisions.
The platform was introduced in 2014 and today boasts more than 650 employees, serving 115 global customers. The partnership channel was started late 2017, and today has more than 100 active partners that they engage with weekly. That excludes the smaller 5–10 potential partners who reach out to them daily.
In this discussion, Sunir and Asaf discuss:
What partners are worth working with
Starting a new initiative and learning fast
Generating revenue fast via partners
Commissions and what matters to partners
The importance of radical transparency and how to incorporate that with partners
Celebrating partner wins
What to do with underperforming partners
Disclosing and keeping partner details private
Lead distribution mechanisms
How Monday.com builds trust with their partners
Infrastructure and what’s critical in the beginning
Partner management software
Onboarding training and certification
Resources Mentioned:
Google Apps
Salesforce
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com
In this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association, speaks with Asaf Fradkin, Head of Business Development and Partnerships of Monday.com. (If you haven’t heard of Monday.com, you obviously don’t frequent YouTube…) Monday.com built a $30M partners channel in less than three years with bold and controversial decisions.
The platform was introduced in 2014 and today boasts more than 650 employees, serving 115 global customers. The partnership channel was started late 2017, and today has more than 100 active partners that they engage with weekly. That excludes the smaller 5–10 potential partners who reach out to them daily.
In this discussion, Sunir and Asaf discuss:
What partners are worth working with
Starting a new initiative and learning fast
Generating revenue fast via partners
Commissions and what matters to partners
The importance of radical transparency and how to incorporate that with partners
Celebrating partner wins
What to do with underperforming partners
Disclosing and keeping partner details private
Lead distribution mechanisms
How Monday.com builds trust with their partners
Infrastructure and what’s critical in the beginning
Partner management software
Onboarding training and certification
Resources Mentioned:
Google Apps
Salesforce
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com
37 min