Loyalty builders

How to build a team of loyalty champions, with Adam Posner

The goal of this episode is to share insights, case studies, and actionable steps for fostering belief and engagement among the customer service team, contributing to the ongoing success of a loyalty program.

In this episode we cover:

The 5xE process to team belief and buy in

  • Enroll
  • Educate
  • Expect
  • Excite
  • Empower

Case studies:

  • rebel active
  • Pet Circle
  • Good Acts Program

Connect with us:

Adam Posner: https://www.linkedin.com/in/adamposner/

The Point of Loyalty: https://thepointofloyalty.com.au/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

Relevant content

The Seven Zones Of Loyalty Program Performance: https://thepointofloyalty.com.au/profit-from-the-seven-zones-of-loyalty-program-performance/

The new Loyalty Program is a Joyalty* Program: https://thepointofloyalty.com.au/the-new-loyalty-program-is-a-joyalty-program/

Interview with Rosemary Martin - GM eCommerce and Marketing at Rebel and leader of the rebel active: https://thepointofloyalty.com.au/rosemary-martin-a-loyalty-leader-with-a-passion-for-art-human-behaviour-and-balancing-commercial-reality-with-customer-centricity/