Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
  • 5.0 (22)
  • 营销
  • 一周一更

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Hear from top ecommerce and marketing experts sharing proven strategies and methods for business and revenue growth. Starting an online store is easy, but profiting requires strategy. With 450+ episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

  1. Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)

    3天前

    Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)

    In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM).  Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts.  He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days. Topics discussed in this episode:   How to start preparing for Black Friday as early as possible.What tiered minimum spend promotions are and why they work.Why a free gift is a strong trigger to encourage customers to buy more.How to use gifts as product samples to introduce new items.What scheduled rules are for setting time-specific deals.How to simplify promotions to avoid confusing your customers.What the classic promotion triggers are: cart value, products, and collections.How to use magic links to target new customers from ads.Why testing promotions before launch is critical to avoid conflicts.What optimizing shipping can do to stand out from competitors. Links & Resources  Website: https://www.506.io/easygift Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include LinkedIn: https://www.linkedin.com/company/506-io/ X/Twitter: https://twitter.com/506_apps Get access to more free resources by visiting the show notes at https://tinyurl.com/ab8jb8p3 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    13 分钟
  2. The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)

    5天前

    The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)

    In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth.  Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue.  He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling. Topics discussed in this episode:   Why neglecting post-purchase attention loses golden revenue opportunities. What messy international tracking does to ruin the customer experience. How a tracking page's upselling block generates additional revenue. What smart email notifications do to boost revenue via Klaviyo integration. How Parcelous finds every possible carrier for multi-country shipments. Why optimization can lead to up to 8-10% in additional revenue. How dropshippers can hide Chinese origin and carrier statuses. What custom statuses do to keep customers calm during shipping delays.  Links & Resources  Website: https://www.parcelous.com/ Shopify App Store: https://apps.shopify.com/parcelous Get access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    19 分钟
  3. How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442)

    10月22日

    How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442)

    In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart.  Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field.  He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making powerful retail tools practical and easy to use.  Topics discussed in this episode:   Why independent retailers struggle against big chains. How AI provides simple, actionable insights from POS data. What fear of technology and cost holds retailers back. Why data-driven decisions attract brands to small retailers. How AI tailors communication based on shopper generation and patterns. What one retailer found: only 4% of loyal customers bought meat. How one New York retailer grew seafood sales by segmenting customers. How AI drastically cuts down time spent planning weekly ads.  Links & Resources  Website: https://www.rsaamerica.com LinkedIn: https://www.linkedin.com/in/ravi-achanta Get access to more free resources by visiting the show notes at https://tinyurl.com/27pzbftn ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    33 分钟
  4. How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#44

    10月20日

    How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#44

    In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time.  Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands.  He shares his story of founding ZIK Analytics from a personal need for automation and provides a masterclass on using competitor and product research to find unique selling opportunities. Topics discussed in this episode:   Why a lack of data-reliance causes new seller mistakes.How to adopt a detective's mindset in product research.What systems and habits you need to master data analysis.Why trusting a mentor's advice can be a business turning point.How Nahar Geva built ZIK Analytics from hands-on dropshipping.What the biggest advantages online sellers have are transparent data.How to use competitor research to find and exploit opportunities.What the core tools of ZIK Analytics offer for e-commerce sellers.Why a unique selling proposition is a must for inventory sellers.How a strong morning routine can transform entrepreneurial discipline. Links & Resources  Website: https://www.zikanalytics.com/r/ecbp  LinkedIn: https://www.linkedin.com/company/zik-analytics Instagram: https://www.instagram.com/zikanalytics/ Facebook: https://www.facebook.com/ZIKAnalaytics Get access to more free resources by visiting the show notes at https://tinyurl.com/5y9fz2na ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    34 分钟
  5. How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate Risks, How To Ungate Product Categories Fast (#44

    10月15日

    How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate Risks, How To Ungate Product Categories Fast (#44

    In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow.  Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension.  He explains why the "vehicle" or age of your store is critical for achieving faster, more profitable growth on the platform. Topics discussed in this episode:   Why new Amazon accounts lack trust and have selling restrictions.What gated brands and categories are on Amazon.How older Amazon accounts provide faster cash flow and no reserves.What the opportunity cost is of a 3-week cash flow wait.Why spreading your business across multiple Amazon stores is vital.How to build a digital moat to prevent a domino effect of suspensions.What the process is for buying or selling an Amazon store.Why the age of an Amazon store acts as a competitive advantage.How to quickly ungate product categories like supplements.What a valid business reason is for having multiple stores. Links & Resources  Website: https://ecomstores.com/ LinkedIn: https://www.linkedin.com/company/ecomstorescom/ Instagram: https://www.instagram.com/ecomstoresamazon/ YouTube: https://www.youtube.com/@BuyAgedAmazonSellerAccounts Get access to more free resources by visiting the show notes at https://tinyurl.com/yjw6mwm6 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    28 分钟

  6. 10月13日

    How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why Restructuring Accounts Saves 70% Ad Spend (#439)

    In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue.  Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization.  He explains why a clean ad account structure eliminates wasted ad spend and offers a 90-day profit guarantee for new clients. Topics discussed in this episode:   How focusing on profitability beats chasing top-line revenue.Why PPC optimization and listing updates are the biggest time bandits.Why manual, repetitive tasks hurt business growth and efficiency.How internally built AI agents streamline listing copy and A/B testing.What an aggressive A-B testing schedule does for conversion rates.How restructuring a messy ad account leads to massive profit jumps.What is required for an ideal customer for high-impact changes.Why an ad account restructure redirects up to 70% of wasted spend.How new sellers can use ChatGPT to get up to speed fast.What a 90-day no-risk profit guarantee means for new clients. Links & Resources  Website:  https://peakroas.ai/ LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/ LinkedIn: https://www.linkedin.com/company/peakroas/ Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2rpb9u ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    22 分钟
  7. How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

    10月6日

    How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

    In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.  Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.  She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts. Topics discussed in this episode:   Why many stores struggle to increase AOV. What the difference is between WooCommerce and Shopify discounts. How to match your discount strategy to your target customer. What makes the right moment to test and adjust your offers. How to avoid a cluttered and confusing product page. Why you must know your minimum acceptable profit margin. What role psychological pricing plays in setting tiers. How a fixed price offer can convert better than a percentage. Why discounts aren't right for all types of products. What flexible targeting options are available for discounts.  Links & Resources  Website: https://barn2.com Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts LinkedIn: https://www.linkedin.com/in/katiekeithbarn2 X/Twitter: https://x.com/katiekeithbarn2 Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    21 分钟
  8. AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From Chatbots, How AI Links Shopify, 3PL, And ERP (#43

    10月1日

    AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From Chatbots, How AI Links Shopify, 3PL, And ERP (#43

    In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands. Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch. He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume. Topics discussed in this episode:   How AI agents automate complex customer outcomes.What iCommerce (intelligent commerce) means for DTC.Why speed and 24/7 service builds customer trust.How AI agents save customers from subscription cancellation.What integration with DTC tech stacks looks like.How multi-language support works for international brands.What guardrails prevent AI from making errors or "hallucinating".Why hyper-scaling brands need AI to avoid scaling OPEX.What the future of AI-to-AI agent communication is.How to prepare operations for BFCM volume surge. Links & Resources  Website: https://www.stateset.com/ LinkedIn: https://linkedin.com/in/domsteil X/Twitter: https://x.com/domsteil Get access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    23 分钟
查看全部 478 集

预告片

5
共 5 分
22 个评分

关于

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Hear from top ecommerce and marketing experts sharing proven strategies and methods for business and revenue growth. Starting an online store is easy, but profiting requires strategy. With 450+ episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

信息

你可能还喜欢