How to Build Brand Authority in B2B Tech with Loreta Tarozaite

Why do so many growing companies hit a wall after early traction?  

They obsess over lead generation, but fail to communicate a bigger story that inspires employees, investors, and customers alike. Without a clear brand voice and aligned internal communication, chaos creeps in, processes break down, and growth stalls. 

In this episode of The B2B Growth Blueprint Podcast, host Mark Osborne speaks with Loreta Tarozaite, founder of Loreta Today and a strategic communications consultant with over 20 years of experience spanning TV journalism, Silicon Valley tech, and corporate executive communications. Loreta specializes in helping B2B technology companies and investors navigate critical transitions like IPOs, acquisitions, and accelerated growth. Her unique background in journalism and corporate strategy gives her a deep understanding of how to *humanize brands*, streamline operations, and help leaders step into their role as clear, inspiring communicators. 

If you’re wondering how to transform communication chaos into brand authority and market presence, this episode delivers a practical framework you can start applying today. 

Key Quotes 

“Lead generation is important, but as you grow, you can’t rely on it alone. You need brand authority and executive presence.” 

“Everything is interconnected: people, process, presence. If one breaks, growth slows down.” 

“Humanization is key. Leaders who share struggles make themselves approachable and trustworthy.” 

Key Takeaways 

1. Shift Beyond Lead Generation – Don’t stop at leads; invest in strategic communications that build trust, authority, and long-term growth. 

2. Audit the Three P’s – Evaluate people, process, and presence inside your company. Weakness in any area will affect growth. 

3. Communicate with Consistency – Use town halls, open forums, and leadership updates to keep employees aligned and motivated. 

4. Humanize Leadership – Authenticity and transparency build trust. Share struggles wisely, balancing openness with discretion. 

Conclusion 

Growth is more than just acquiring new leadsit’s about building a company that communicates effectively, aligns internally, and projects authority externally. As Loreta Tarozaite shows, the companies that thrive through IPOs, acquisitions, and rapid scaling are the ones that master the Three P’s: people, process, and presence. With the right systems and communication strategies in place, leaders can transform chaos into clarity and position their brand for lasting impact 

Links & Resources 

Website: [Loreta.today](https://loreta.today) 

Connect with Loreta on LinkedIn