How to Build Bulletproof Client Relationships Through Radical Transparency and Smart Technology

In this episode of The brndBrief Podcast, newest guest Robert Hanna, Director of National Sales & Marketing at Cohn & Dussi, LLC, a specialized Boston-based litigation firm focusing on creditors' rights, commercial litigation, and financial services law, discuss regulatory changes in the debt collection industry, the practical limitations of AI in legal work, and proven marketing strategies for reaching ideal clients in the B2B space. 

Key points include:

📌 The firm's CLUES (Client Update and Entry System) platform addresses the two biggest client complaints about law firms - poor communication and billing disputes - by providing 24/7 real-time case status updates across all jurisdictions.

📌 Target industry-specific conferences and associations where your ideal clients gather, rather than broad marketing approaches. 

📌 While AI can provide a starting point for articles and white papers, it requires extensive fact-checking and customization. 

📌 Rather than focusing solely on revenue volume, successful business development is measured by profitable business relationships, tracking which conferences and associations produce quality clients, and eliminating non-productive marketing investments after 3-4 years of testing.

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Guest Information

www.cohnanddussi.com

https://www.linkedin.com/in/rjhanna/