The Takeover with Tim and Cindy

Tim and Cindy Dodd

Ready to dominate your market? The Takeover is your go-to podcast for growth strategies that work. Whether you’re leading a company, driving marketing initiatives, or closing sales, these battle-tested strategies will help you scale. Each episode breaks down big ideas into actionable steps empowering you to generate more leads, drive more sales, and scale your business. Tune in for real advice delivered by world-class marketers & business leaders to help you dominate in all areas of Sales & Marketing. Let’s Get Winning!

  1. Building & Scaling a Legacy Business You Can Pass Down to Your Children (with Julie Rotuno)

    5天前

    Building & Scaling a Legacy Business You Can Pass Down to Your Children (with Julie Rotuno)

    What does it take to build a business that not only thrives today but stands the test of time? In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy. From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership. This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations. Chapter Markers: [02:07] Julie’s first steps in the family business[05:21] Learning every department from the ground up[07:57] Culture and values that drive long-term success[15:56] Major market shifts and how to adapt[21:06] Overcoming the pressure of being second-generation[26:45] Packaging as a branding tool, not just a necessity[29:31] Julie’s advice on building a lasting business Connect with Julie: Website: www.midatlanticpackaging.com LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/ Instagram: https://www.instagram.com/midatlanticpackaging/ CONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    35 分钟
  2. Audit Your Client Acquisition Strategy in 5 Steps (And Win More Clients)

    10月2日

    Audit Your Client Acquisition Strategy in 5 Steps (And Win More Clients)

    What happens when the referrals dry up? When inbound slows down? Most businesses stall out, not because they lack opportunity, but because they never audited the core of their client acquisition strategy. In this episode, we walk through a 5-step audit that reveals why some companies scale effortlessly while others stay stuck. You’ll discover the hidden mistakes that sabotage growth and the exact checkpoints we use to create predictable client acquisition systems. This is the same framework we’ve used to help businesses escape the rollercoaster of inconsistent leads and finally scale on demand.  Press play and run this audit with us. Chapter Markers: [00:00] Referrals vs. predictable growth: why relying on chance keeps you stuck[02:20] The 5-step client acquisition audit: an overview[04:40] Step 1 & 2: Lead source clarity + defining your ideal client[10:52] Step 3: Offer positioning—creating a no-brainer offer[15:34] Step 4 & 5: Pipeline health + follow-up strategies to win lost deals[26:41] The one area every team should fix firstCONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    28 分钟
  3. Clarity Over Cleverness: Scaling a Creative Agency with Steve Rock

    9月25日

    Clarity Over Cleverness: Scaling a Creative Agency with Steve Rock

    What does it take to build an agency that lands global brands like Adidas, Audi, and H&M? In this episode, we sit down with Steve Rock, Partner & Creative Director at Good Kids, to uncover the mindset and strategies that fueled his agency’s growth from scrappy beginnings to global recognition. Steve reveals why clarity always beats cleverness, how to find the right balance between chaos and growth, and why relationships still drive the biggest wins in business.  From building with “reckless abandon” to shaping unforgettable brand experiences, Steve shares the hard-earned lessons that every entrepreneur and marketer needs to hear. If you’ve ever wondered how top agencies cut through the noise, scale sustainably, and build client rosters filled with household names, this episode is your roadmap. Chapter Markers:  [00:00] Clarity beats cleverness in business  [02:13] Scaling responsibly vs. growing at all costs  [07:54] From scrappy beginnings to global clients  [14:25] The power of content & clarity in messaging  [23:33] Positioning your brand with emotion  [33:13] Why community and relationships drive success  [36:20] What’s next for Good Kids Connect with Steve: https://www.linkedin.com/in/itssteverock/ CONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    40 分钟
  4. 7 Secrets of Winning Agencies (and Why Most Fail)

    9月18日

    7 Secrets of Winning Agencies (and Why Most Fail)

    Most agencies don’t fail because of bad talent or weak ideas. They fail because they miss the very things that separate short-lived shops from thriving, dominant businesses. After working with 400+ agencies, from solo hustlers to 8- and 9-figure giants, we’ve identified the seven moves that winning agencies make every single time.  These are hard-hitting truths that determine whether your agency becomes irrelevant…or unstoppable. If you’re ready to see what the most successful agencies are doing differently, and how you can apply it to explode your growth, lock in to this episode. The difference between scaling and stalling may come down to these exact seven strategies. Chapter Markers: [00:30] Why most agencies fail [01:30] Selling outcomes, not services [04:45] The “no-brainer” offer strategy [09:50] Why the first close is never the end of selling [13:15] Reporting like a SaaS company [20:30] Pipeline, QBRs, and profitability CONNECT WITH US! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

    33 分钟
  5. How to Build Your Own Table and Dominate Your Industry with Crystal Foote (Ad Tech & AI)

    9月11日

    How to Build Your Own Table and Dominate Your Industry with Crystal Foote (Ad Tech & AI)

    Imagine being told you don’t fit the mold, and then creating a whole new table to sit at. That’s exactly what Crystal Foote did. In this powerful conversation, we sit down with Crystal Foote: award-winning executive, founder of Digital Culture Group, and creator of ARI, the groundbreaking AI platform making waves across Fortune 500 brands. From breaking glass ceilings to building the only woman- and Black-owned ad tech company in the country, Crystal shares her raw insights on what it really means to lead with vision, resilience, and impact. We dissect her journey from top sales performer to industry disruptor, how she navigates the challenges of building as an underrepresented founder, and why legacy matters more than accolades. If you’ve ever wondered what it takes to truly stand out and win in business today, this is an episode you can’t afford to miss. Chapter Markers:  [03:17] Founding Digital Culture Group and Filling the Industry Gap  [06:06] Relationships as the Key to Entrepreneurial Success  [10:19] Winning Awards and Why Validation Matters in Business  [16:01] Turning Challenges Into Superpowers and Making AI Inclusive  [29:43] Building Culture, Giving Back, and Defining Legacy Resources & Links: Crystal Foote on LinkedIn Learn more at Digital Culture GroupCONNECT WITH US! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

    37 分钟
  6. Season 2 Kickoff: Why Our Thinking Had to Change

    9月4日

    Season 2 Kickoff: Why Our Thinking Had to Change

    We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making. Ever looked back at your own beliefs and thought, “How did I even believe that?” That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe. From offers vs. sales skills, to when and how to niche, to the role of technology in every business today, we unpack the very shifts that changed the trajectory of our company and our thinking. We’re challenging you to re-examine the beliefs you’ve been carrying. Are they still serving you, or is it time to evolve? Chapter Markers:  [00:00] Why evolving your philosophies fuels growth  [05:53] Philosophy #1: A good offer beats great sales skills  [16:27] Philosophy #2: When, why, and how to niche  [26:16] Philosophy #3: Every business must become tech-enabled  [33:25] Season 2 kickoff: what’s coming next CONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    37 分钟
  7. 106 Episodes Later: The Quiet Moves We're Making For Louder Impact

    6月19日

    106 Episodes Later: The Quiet Moves We're Making For Louder Impact

    Growth doesn’t always look like what you think. Sometimes, it’s not about pushing harder but getting radically honest about what’s working, what’s not, and what needs to shift. In this episode, we’re pulling back the curtain on some major moves happening inside PEMA, from how AI is reshaping our daily operations to launching a brand-new lead gen platform, and the internal shifts we’ve made to scale smarter and serve better. If you're in build mode, you’ll want to hear this. Because the next phase of growth rarely starts with more hustle, it starts with clarity. Keynotes & Chapter Markers: Keynotes & Chapter Markers: 00:00 – Intro: A real, raw behind-the-scenes update 01:55 – The big news 04:15 – Reason #1 09:39 – Reason #2 12:02 – Reason #3 14:20 – What to expect in the fall: More value, more impact Stay in touch with us on all social platforms CONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    19 分钟
  8. How Creator Marketing Built a Scalable Business Model with Ryan Davis

    6月9日

    How Creator Marketing Built a Scalable Business Model with Ryan Davis

    What if your entire go-to-market strategy had to change overnight? In this episode, you’ll hear how Ryan Davis, co-founder of People First, pivoted from political influencer marketing to public health campaigns at the height of the pandemic—and used that momentum to scale a thriving agency. Ryan breaks down how they won high-budget clients, built strong referral pipelines through white-label partnerships, and used newsletters and case studies to close million-dollar deals—without chasing every shiny object. If you’ve been trying to figure out how to pivot, position, or power up your agency or service-based business, you don’t want to miss this conversation. Keypoints & Chapter Markers 00:00 – Launching a business… right before the world shut down 04:00 – Finding a “blue ocean” in an overlooked niche 08:13 – Turning case studies into real campaigns 14:35 – The long sales cycle and building trust through newsletters 20:04 – How AI is changing the agency model (and hiring) Want to connect with Ryan? People First: https://peoplefirst.cc/ Influencer Impact: https://people1st.substack.com/ The Month In Digital: https://monthindigital.substack.com/ CONNECT WITH US! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

    24 分钟

预告

5
共 5 分
36 个评分

关于

Ready to dominate your market? The Takeover is your go-to podcast for growth strategies that work. Whether you’re leading a company, driving marketing initiatives, or closing sales, these battle-tested strategies will help you scale. Each episode breaks down big ideas into actionable steps empowering you to generate more leads, drive more sales, and scale your business. Tune in for real advice delivered by world-class marketers & business leaders to help you dominate in all areas of Sales & Marketing. Let’s Get Winning!