How to Combine Authenticity with Marketing Automation with Sydney Sloan

“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.

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