Pitching Powerhouse

Award-Winning PR Agency Owner, Jen Berson
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Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

  1. AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

    -6 J

    AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

    Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator – Scale your PR agency into a profitable six-figure business built for the AI era AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was skeptical at first too), but what I’ve learned about how AI tools like ChatGPT and Claude actually work has me more excited than ever for the future of PR. I also know how unsettling all of this can feel. You’ve spent years learning the “rules” of PR and SEO, and just when you got comfortable, the game changed again. Watching clients ask tough questions about AI visibility can leave you wondering if you’re falling behind or if PR even matters anymore. Here’s the truth that nobody’s talking about: AI doesn’t pull from hacks or one-off mentions. It pulls from authority sources. And that’s exactly what PR delivers. In our newest Pitching Powerhouse episode, I’m pulling back the curtain on why earned media is now the #1 driver of visibility in AI search, what “Answer Engine Optimization” means for you, and the exact strategies you can use to keep your clients showing up as trusted sources. If you’ve been stressing about where PR fits in the AI era, this episode will leave you feeling empowered, future-proof, and ready to crush it. This is for you if: You’re a PR pro worried about AI making you irrelevant You’re tired of SEO hacks and want real, lasting visibility You want your clients to pop up in AI search results You’re ready to turn AI into an advantage instead of a threat

    23 min
  2. PR Pro Wealth Series: Breaking Down Profit in Your Agency

    14 SEPT.

    PR Pro Wealth Series: Breaking Down Profit in Your Agency

    Think your revenue is your profit? Think again. Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest Pitching Powerhouse Podcast episode, I’m breaking down why investing your profit first (yes, before the shopping sprees and spontaneous getaways) is the not-so-sexy secret to building real, lasting wealth. If you’ve ever looked at your bank account and thought, “Wait, where did all that money go?”—you’re not alone. It’s frustrating to be working your tail off and still feel like financial security is always one step out of reach. I see this all the time with agency owners who confuse high revenue with true profitability. But what if the real flex isn’t the Porsche… it’s the compound interest? (Okay, you can still get the Porsche—just after your Roth IRA is maxed out 😉) This conversation is packed with practical tips, mindset shifts, and a little tough love to help you get your money working for you. We’re talking 401ks, SEP IRAs, and the quiet power of automating your way to generational wealth—without giving up your matcha lattes or Friday facials. Ready to find out what your future self really wants you to do with your profit? Listen now to learn the strategy most PR professionals never get taught. This is for you if… You’re a PR freelancer or agency owner who wants long-term financial freedom You’ve been treating your revenue like profit (oops) You want to take Fridays off without stressing about money You’re craving a clearer, more strategic path to building wealth through your business What I cover: 00:00 Introduction to Financial Stability 02:34 Understanding Profit and Investment 05:24 The Importance of Retirement Vehicles 10:33 Maximizing Contributions and Minimizing Taxes 15:35 The Power of Compound Interest 20:45 Building a Nest Egg for Future Freedom 26:21 Conclusion and Call to Action

    31 min
  3. Why Your Business Growth Has Stalled (The Spare-Time Spiral)

    30 AOÛT

    Why Your Business Growth Has Stalled (The Spare-Time Spiral)

    Resources Mentioned: Agency AI Assistant - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI Powerhouse Pros Facebook Group - Free community of PR professionals sharing strategies, contacts, and support Connect with Jen: Instagram: @jenerationPR Send me a DM to share how this resonated with you Pitching Powerhouse Podcast: Weekly episodes with PR strategies and business growth tips Feel like your business is stuck in a spare-time spiral? 😬 You’re not alone, and you’re definitely not the only PR pro who’s head-down in client work… until a contract ends and you realize your pipeline is totally dry. But here’s the good news: breaking that feast or famine cycle isn’t just possible. It’s absolutely necessary if you want long-term, sustainable growth. And I’m going to show you how to do it without adding more to your already full plate. In this episode of the Pitching Powerhouse Podcast, we’re getting real about what it takes to prioritize your marketing (yes, even when you’re slammed). We’ll talk about the mindset shifts and systems that actually support your business. What I Cover:  00:00 Summer Reflections and AI Innovations 02:46 Understanding the Spare Time Spiral 12:38 Strategies to Break Free from Stagnation 28:02 Building a Sustainable Marketing System You’ll learn: How to harness AI as your actual assistant Why creating an evergreen content library will save your sanity The reason consistency beats perfection every time If you’re ready to stop reacting and start leading your business with intention, this one’s for you. This episode is a must-listen if: You’re drowning in client work and your own marketing is on the back burner You want to integrate AI into your workflow in a real, useful way You need a smarter system for organizing and reusing your content You’re ready to step out of survival mode and into CEO energy Tune in now and let’s build a business that grows while you’re busy being brilliant. You’ve got this!

    35 min
  4. Projects Shouldn't Be Your Only Income Source

    17 JUIL.

    Projects Shouldn't Be Your Only Income Source

    Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator The Pitch Lab: https://thepitchlab.jenerationacademy.com/  - Think project work is the only way to land big-name clients and grow your agency? Think again. In this episode, I’m sharing the behind-the-scenes of a conversation I had with a successful agency owner who built her entire business on multi-year, high-budget projects—and is now totally burnt out. We’re talking client concentration, constant scoping, being the one leading every single thing, and turning away work that doesn’t fit the rigid project mold. This model might look successful from the outside, but it’s exhausting, unpredictable, and not scalable. We’ll dive into: Why you need to stop charging hourly (seriously, stop) The real reason projects can kill your momentum How to start planting the seed for ongoing retainer support What to include (and avoid) in a value-based retainer If you’ve ever felt like you’re stuck reinventing the wheel with every new client, this episode will show you a better way. Retainers aren’t just a smarter pricing strategy... they’re the path to more sustainability, more impact, and a whole lot less stress. Tune in and let’s get you off the project hamster wheel. This episode is for you if: You're feeling burnt out from managing multiple large projects. You want to learn how to convert project-based clients into retainer clients. You’re struggling with unpredictable income from high-value clients. You’re ready to discover new ways to provide ongoing value to your clients. What I Cover:  00:00 The Challenges of Project-Based Work 04:56 Transitioning to a Retainer Model 11:24 Building Momentum with Retainers 19:53 Value-Based Pricing for Retainers

    26 min
  5. 6 business mistakes for PR entrepreneurs to avoid

    12 JUIN

    6 business mistakes for PR entrepreneurs to avoid

    Resources Mentioned:The Agency Accelerator: https://jenerationacademy.com/the-agency-acceleratorPowerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth. If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business. Join me as I share how navigate these pitfalls and elevate your PR business game. This episode is for you if: You’re a PR professional feeling the weight of burnout. You struggle with pricing your services appropriately. You find it challenging to build lasting media relationships. You’re nervous about hiring support. What I Cover:  00:00 Avoiding Self-Sabotage in Business Growth 05:24 Building Strong Media Relationships 07:36 The Importance of Continuous Learning 10:58 The Need for Team Support 15:28 Valuing Your Services 17:16 Creating a Seamless Onboarding Experience

    22 min
  6. From Tariffs to AI: The Survival Skills PR Pros Need Right Now

    27 MAI

    From Tariffs to AI: The Survival Skills PR Pros Need Right Now

    Resources mentioned: jenerationacademy.com/challengeTired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore. If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.” In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond. What I Cover:  00:00 Navigating the PR Landscape in 2025 04:14 Essential Skills for PR Professionals 21:38 Building Resilience in Uncertain Times 28:51 Leveraging AI in PR 33:34 Path to Profitability Challenge

    37 min
  7. PR Pro Wealth Series: Selling Your Agency

    18 AVR.

    PR Pro Wealth Series: Selling Your Agency

    Resources Mentioned: https://jenerationacademy.com/insider https://www.instagram.com/jenerationpr/  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy. In our newest Pitching Powerhouse Podcast episode, I cover: 00:00 Introduction to PR Pro Wealth Series 02:53 Challenges of Selling a Service-Based Business 06:05 Maximizing Value and Creating Tangible Assets 08:56 Planning for Financial Freedom 12:04 Immediate Actions for Long-Term Success 15:02 Conclusion and Next Steps Once you know what you’re really working toward, you can build wealth and freedom your way. This is for you if… You’re realizing your business can’t run without you You want more freedom but aren’t sure how to make that happen You’re ready to build toward your dream life — not just bigger revenue Hit play and let’s map out a future you’re actually excited about.

    22 min
  8. How I cleared space in my home, my business, and my brain

    10 AVR.

    How I cleared space in my home, my business, and my brain

    Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩 I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back. Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.   What I Cover:  00:00 The Joy of Dog Ownership 04:07 The Concept of Pruning 16:08 Applying Pruning to Business and Life   This is for you if: — You’ve been feeling burnt out, bloated, or boxed in by your own business — You’ve hired help, but somehow it’s more work, not less — You’re craving clarity, ease, and space to focus on what really matters 🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.   Work with me: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

    20 min
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À propos

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Informations

  • Création
    Award-Winning PR Agency Owner, Jen Berson
  • Années d’activité
    2021 - 2025
  • Épisodes
    148
  • Classification
    Tous publics
  • Site web de l’émission
    Pitching Powerhouse