Growth Vertical

Neil Patel
  • 5,0 (1)
  • MARKETING
  • DEUX FOIS PAR MOIS

Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.

  1. -1 J

    B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work

    A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth.This systematic approach to marketing measurement has helped clients identify where they're overspending, where to scale down budgets, and where to scale up to influence pipeline generation - against performance. Some clients have discovered 2-3x more qualified opportunities simply by analysing their data through this tracking approach.In this video, you'll discover:- The core funnel metrics every B2B SaaS startup should track.- Critical conversion rates that reveal where your funnel is performing well or not.- Which vanity metrics to avoid early on.- Why optimising too early can harm growth.- How to implement this measurement infrastructure using Google Sheets and your CRM.Perfect for B2B SaaS founders who need to understand which GTM channels actually work, and aspiring marketers who want to learn the systematic measurement approach that separates strategic marketers from tactical executors. This video focuses on building marketing infrastructure, not isolating and understanding "feel-good" metrics. 📊 Download the Trended Funnel Dashboard Template📋 Join the waitlist for the Marketing Infrastructure Workshop for technical founders ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

    20 min

  2. 2 OCT.

    How Google Ads Works in 2025 - For B2B SaaS Startups

    This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on real client results from my growth marketing consulting and contracting business services. You'll discover why AI has changed how Google Ads match types work in 2025, and how Google Ads fits into your complete marketing infrastructure system. This video is perfect for B2B SaaS founders dealing with complex sales cycles and aspiring marketers who want to systematically implement a Google Search Ads into their marketing infrastructure. Note that this approach also works with Microsoft Ads.🚀 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

    13 min

  3. 19 AOÛT

    How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey

    We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans. In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather than data, which is why so many struggle to convert leads into revenue. Anastassia shares her proven methodology for building, testing, and fixing ICPs using AI-powered research that cuts validation time from weeks to days. Tune in to discover how to stop targeting incorrect prospects and start building ICPs that drive more conversions for your software startup. 🎧 Connect with Anastassia: Website: https://ana.bio/ ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

    51 min

  4. 6 AOÛT

    Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

    We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue. In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets. Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧 Connect with Kenny: LinkedIn: https://www.linkedin.com/in/kenny-ridgell/ Website: https://ridgemediallc.com/ ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

    53 min

  5. 30 JUIL.

    Getting Into Digital Marketing - Everyone is Doing it Wrong (Be Careful)

    This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing. In this honest digital marketing career episode, you'll discover why the "start an agency" and "quit your job" advice can be a real problem if that's your only motivation for getting into digital marketing. I'll share my recommendations on how I'd approach it based on my experiences. This will be perfect for aspiring marketers, career changers looking to get into digital marketing, and anyone considering the transition who wants to avoid the common pitfalls that catch most people out. 💥Get my CV/Resume templates that helped me secure my first marketing internship and proper director marketing job role: https://payhip.com/growthverticalCheck out these videos if you want to learn more about building your marketing career:1). How To Get Into Digital Marketing - My Career Journey: https://www.youtube.com/watch?v=2qmgbouA3dA 2). How To Create a Marketing CV That Gets You Hired: https://www.youtube.com/watch?v=KvkQJ7wDpng&t=152s ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

    18 min

  6. 20 MAI

    How to Create a Custom Segment to Target Competitor Websites on Google Ads

    This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide. In this Google Ads custom segment tutorial, you'll discover: - How to navigate Google Ads custom audience settings - Creating segments specifically targeting competitor website visitors Perfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

    3 min

  7. 25 MARS

    Practical Social Media ROI - Turning Social Activity Into Revenue - with Emeric Ernoult

    We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools. In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources. Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business. 🎧 Connect with Emeric: LinkedIn: https://www.linkedin.com/in/ernoult/ Website: https://www.agorapulse.com/ ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session. LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

    55 min

  8. 13 MARS

    LinkedIn Ads Tutorial for Beginners - Campaign Setup for B2B SaaS Startups (2025)

    This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide. In this LinkedIn Ads for beginners tutorial, you'll discover: - How to navigate LinkedIn Campaign Manager - Selecting the right campaign objective for B2B lead generation - Creating targeted audience parameters for SaaS decision-makers - Setting appropriate budgets and bid strategies for startups - Choosing the best ad format for your first campaign- Creating compelling ad content that resonates with B2B audiences - Configuring lead forms that capture qualified prospects Perfect for SaaS founders and marketers who want to leverage LinkedIn advertising to generate high-quality B2B leads. This LinkedIn ads campaign tutorial focuses on practical, actionable steps rather than theory. 🚀🎧 ⏱️ TIMESTAMPS: 00:00 Introduction 00:37 Prerequisites for LinkedIn Ads 01:04 Complete LinkedIn Ads tutorial 04:14 Creating your target audience 10:46 Choosing the right ad format 12:02 Budget and scheduling setup 14:41 Creating your LinkedIn ad 15:03 Lead form configuration 19:14 Launch checklist 20:06 Downloading leads from your LinkedIn Lead Gen campaigns 20:45 Future LinkedIn Ads tutorial videos 21:19 LinkedIn Ads need to know 22:31 LinkedIn Ads what to keep in mind 25:31 LinkedIn Ads conclusion 25:40 Supporting content marketing video to help with LinkedIn Ads 🔗 RESOURCES: 👨‍💻 LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/ 🌍 Need marketing help? https://calendly.com/neil-growthvertical/growth-strategy-jam 🎙 Prefer audio-only? https://podcasts.apple.com/us/podcast/growth-vertical/id1513730780 📱 CONNECT WITH NEIL: 🐦 Twitter - https://twitter.com/Neil_992 📸 My Instagram - https://www.instagram.com/neilp_992/ 👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/ Want to learn more about growing your B2B SaaS startup? Check out these videos: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers: https://www.youtube.com/watch?v=aj_OhjWp2KE 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio&list=PLnLzMKAnfDcxyxm4hH0QD2TmSEKwagLgE #LinkedInAds #B2BSaaS #LeadGeneration #LinkedInMarketing #SaaSMarketing #B2BMarketing #LinkedInAdsTutorial #StartupMarketing #DigitalMarketing #LinkedInLeadGen #growthmarketing #saasstartups WHO AM I: I’m Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better grow B2B SaaS and software startups, our marketing careers and ourselves.

    27 min
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Notes et avis

À propos

Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.

Informations

  • Création
    Neil Patel
  • Années d’activité
    2020 - 2025
  • Épisodes
    86
  • Classification
    Tous publics
  • Copyright
    © Neil Patel
  • Site web de l’émission
    Growth Vertical

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