Education Marketer

Kyle Campbell

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MARKETING
UPDATED WEEKLY

What matters in education marketing. Episodes fortnightly.

JUN 29

Virtual experiences, what's the point?

It’s been five years since higher ed was forced to take virtual experiences seriously, but has their purpose evolved? More importantly, which universities are getting results and how are they boosting engagement? Joining me today are Charlotte Hopes (University of West England), Nic Vaughan-Bell (Birmingham City University), and Matt Usher (Bournemouth University). Some have used virtual experiences for years. Others are new to the game. All of them bring a unique perspective. *This episode is delivered in partnership with Vepple.

32 min
12/15/2024

How to shine a light on stealth students

Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity: *They didn’t click on your ads *Haven’t been subject to nurture comms *Didn’t attend your open days or enquire beforehand To discover how to connect with hard-to-reach students, Kyle was joined by Associate Director of Future Students at Demontfort University, Elliot Newstead, and Victoria Littler, Chief Commercial Officer at Vepple. This episode is delivered in partnership with Vepple.

39 min
12/08/2024

The new Clearing student

In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January. Year-on-year, 12% more students applied directly to Clearing. And 15% more students decided to reject an offer from their first choice and pick up a place in Clearing. The Clearing student is changing. Kyle joins UCAS's CMO, Dave Penney, and its insights lead, Jo Richards, for a dive into 2024's Clearing data, and what it can tell us about 2025.

40 min
11/24/2024

The unlikely uses of AI in student marketing

There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years. However, there are relatively few using it in the places where there is the most opportinity. Joining Kyle today are Jonny Harper, Chief Technology Officer at Revolution Viewing, and Lucy Parrott (Marketing Manager at Kingston University) for the road less travelled on AI-enhanced student marketing. This episode is delivered in partnership with Revolution Viewing.

41 min
11/17/2024

How to create a website that wins students’ hearts

It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices. Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

32 min
11/10/2024

How to create a virtual campus tour that's remembered

Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion. Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including: *When personalisation is most effective *How to scale your content efforts *Best practice for UX design This episode is in partnership with Revolution Viewing.

38 min
11/03/2024

What students want from a creator degree

Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?

6 min
10/27/2024

The prospective students of LinkedIn

Further reading and show notes Offical university LinkedIn accounts are the only ones seeing growth. Read High-achieving young people (apprentice example) on LinkedIn. Look

4 min

What matters in education marketing. Episodes fortnightly.

Creator

Kyle Campbell
Years Active

2022 - 2025
Episodes

80
Rating

Clean
Copyright

© Kyle Campbell
Show Website

Education Marketer