Marketing School - Digital Marketing and Online Marketing Tips

YAP Media
  • 4,6 (1,2 N)
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  • HẰNG NGÀY

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

  1. 3 GIỜ TRƯỚC

    Should Entrepreneurs Sell Courses?

    In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype. TIMESTAMPS (00:00) Why you shouldn’t give up on courses (04:11) Tripwire offers and customer acquisition (08:00) Course creation vs. community building (20:13) YouTube craftsmanship and virality (31:02) The truth about AI SEO and geo optimization 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

    23 phút

  2. 4 NGÀY TRƯỚC

    Listicles Drive 9 in 10 Third-Party Mentions in AI Search

    In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies for long-term brand durability and growth. TIMESTAMPS (00:00) Listicles dominate AI search (01:16) Algorithms will refine sources (07:06) Human nature fuels spam (09:53) Remote done right takes work (15:31) Playing the bigger business game 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

    21 phút

  3. 5 NGÀY TRƯỚC

    ChatGPT continues to lose GenAI traffic share

    In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. They also discuss global marketing nuance, creative risks in Japan, and why the best companies often grow slowly before compounding. TIMESTAMPS (00:00) ChatGPT vs Gemini traffic share (02:53) ChatGPT retention and memory effect (06:16) AI in accounting: NOLs and verification (15:27) Global marketing nuance and Japan risks (19:36) Why great companies grow slow before compounding 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

    23 phút

  4. 6 NGÀY TRƯỚC

    Is This the Best Vibe Coding Design App?

    Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-search traffic realities, smarter brand-name PPC, and how to boost podcast revenue with pre-rolls and mid-rolls—all while tracking Gen Z’s shift to social-first search. Key takeaways: • AI prototyping speeds up on-brand CRO changes • Data from winning A/B tests beats opinions • Social-first search is reshaping SEO Chapters: 00:00 CRO workflow vs Figma 00:24 Spiralyze snapshots and winners 01:10 Identifying winning variations 01:39 Communicating and prototyping flow 02:01 Alloy.app natural-language edits 03:19 DIY speed vs delegation 03:45 Naming the tool: Alloy.app 04:36 Brand-safe quick homepage tweaks 05:26 Full homepage redesign plan 06:21 Fast team alignment wins 07:43 RFP button for enterprise 09:02 Brand search traffic insights 11:02 Podcast ad revenue basics 12:33 Sponsors and renewals 13:21 Single Grain brand queries 16:06 Gen Z social-first search 17:13 Smart brand-name PPC setup 17:46 Reddit reputation management 18:50 PPC churn and retention 19:44 Wrap-up and next steps

    22 phút

  5. 27 THG 10

    How AI is actually affecting the labor market

    In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines, and the dangers of “AI slop” flooding workplaces. You’ll learn how AI drives profit without mass layoffs, where it truly adds ROI in marketing, and how to adapt to stay ahead. TIMESTAMPS (00:00) AI is reshaping jobs (02:30) The diamond-shaped workforce (08:10) The AI bubble and funding trends (12:00) McKinsey’s internal AI use (18:30) The AI slop problem and leader playbook 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

    23 phút

  6. 23 THG 10

    The Right Way to Speak at Conferences

    In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack their enterprise content strategies, showing that listening to customers drives real results. TIMESTAMPS (00:00) The right way to speak at conferences (04:00) Why post-talk networking is crucial for impact (08:00) Lessons from top SEO influencers and YouTube strategy (14:00) Building a data-driven content team (18:00) Navigating slow lead periods in agency life 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS   Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial   Neil Patel: https://www.youtube.com/@neilpatel   FREE RESOURCES   Growth Newsletter: https://levelingup.beehiiv.com/subscribe   Ubersuggest: https://www.ubersuggest.com/   Answer The Public: https://www.answerthepublic.com/

    22 phút

  7. 22 THG 10

    75,000 person agency is doomed

    In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of AI on agency growth, value-based pricing, and what it takes to close bigger B2B contracts. Tune in for hard data, actionable takeaways, and advice for adapting your skills in the changing landscape. TIMESTAMPS (00:00) Why “average” is getting penalized in the AI era (08:40) Lead and MQL trends: what the downturn means (18:15) Agency giants on adapting (or failing) with AI (28:50) Does AI actually drive more revenue for agencies? (41:30) Rethinking value-based pricing in B2B contracts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS   Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial   Neil Patel: https://www.youtube.com/@neilpatel   FREE RESOURCES   Growth Newsletter: https://levelingup.beehiiv.com/subscribe   Ubersuggest: https://www.ubersuggest.com/   Answer The Public: https://www.answerthepublic.com/

    25 phút

  8. 21 THG 10

    7 unorthodox things we'd do with our marketing, if we had to go back in time

    In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

    25 phút
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4,6
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Giới Thiệu

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

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