The Weekly Boost

Ricardo Bueno
  • 5.0 (15)
  • EMPRENDIMIENTO

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe. I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you. Listen in as I share what’s good in real estate & the world of marketing!

  1. 26/05/2021

    Hyperlocal Marketing Mastery With Jason Farris

    At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip code.  By creating great local evergreen content, conversion content, and connection content  consistently that answers consumers questions about the community, buying or selling, etc. you’ll attract a local audience that builds & grows your business.  This week I’m excited to talk to my long-time friend and realtor, Jason Farris. Founder of FresYes Realty and FresYes.com.    Jason discusses how he grew his hyperlocal website, FresYes.com, from a small local website to a huge lead magnet with over 29,000 subscribers, as well as how he went from a single agent to a team of 20+ agents handling over 100 transactions per year. Show-notes:    00:00 Introduction 5:51 What’s your strategy for hyperlocal? 13:51 Using your newsletter to build your business 20:28 How to take your newsletter and convert it into business 23:33 The power of segmenting 27:51 Don’t lead your newsletters with real estate related topics 30:11 Are there any objections from buyers about only being hyperlocal 31:25 Don’t convince people to buy a home, convince them that you’re for the job 35:05 Provide nothing but value to your contact list both in your newsletter and in person Other Ways To Listen: Subscribe in iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257Subscribe via Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbMSubscribe via Email: http://www.ricardobueno.com/boost/ To connect with Jason: Website: https://www.jasonfarris.me Web: https://www.fresyes.com/ Facebook: https://www.facebook.com/JasonJFarris LinkedIn: https://www.linkedin.com/in/fresyes/ Instagram: https://www.instagram.com/jasonjfarris/   To connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie

    39 min

  2. 19/05/2021

    The State of Lead Conversion in Marketing & Sales With Daniel Cross

    If you're going to invest in lead generation you'll need a solid lead conversion system in place to ensure that those leads become customers; otherwise, you'll be wasting your money.   How many times have you been so excited about a new lead that you were really confident was going to convert only to find out later that it went nowhere? Or you’re still chasing them after weeks and months? The process of converting leads into customers is hard. You have to strike a balance between staying persistent but not pestering. And you have to have the patience to follow up long enough to stay top-of-mind, build trust, and convert the sale.  Sometimes that process happens quickly (30 - 60 days) but other times it can take up to 12 - 18 months. Here’s the thing I tell every agent I work with: “Leads are going to be ready when they’re ready, not when you want them to be ready.”   So, do you have an effective process for converting those leads into clients and sales?   This week I’m joined by Daniel Cross, Director of Business Development at Verse.io. Verse’s combination of technology and people is leading the revolution from cold-calling to conversational interaction. Daniel is enthusiastic about assisting businesses (i.e. real estate professionals) in developing a more effective contact and conversion process so that you can get a good return on investment from your lead generation dollars spent. At Verse, they’ve generated and followed up on well over 10 million leads so they know a thing or two about what works.  Let’s jump into the episode!   00:00 Introduction 2:29 The early days of verse. 6:09 Does it hurt my business if I don't utilize AI? 10:14 What experience do you deliver  to make sure you're not creating confusion? 17:34 Effective ad examples. 20:18 Qualifying listing leads. 22:55 Buyer leads vs. seller leads. 25:24 Your goal should be to create opportunities to have conversations, not sell a house. 26:33 What is considered a good conversion number? 30:54 Does your response rate go up the more attempts you make? 35:16 The importance of setting the appointment. 41:20 How to audit your lead processing systems.   To connect with Daniel:   LinkedIn: https://www.linkedin.com/in/daniel-cross-sd Website: https://verse.io/   To connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie

    50 min

  3. 12/05/2021

    Building A Personal Brand Online With Brian Gardner

    Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift.   On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying on the Internet to get things done. If you, as a real estate agent, aren’t keeping up with this shift, you run the risk of fading to the background and not being seen.   Personal branding and branding in general are now more important than ever. Your competition is moving quickly building out their websites and social media presence and making a name for themselves.   Brian Gardner is co-founder of Agent Engine. They assist real estate agents and other industry professionals in establishing a digital presence, utilising the power of technology and social media to build (and grow) their business. He’s previously the co-founder of StudioPress (sold to WP Engine in 2018) which powers hundreds of thousands of WordPress websites.  Brian joins The Weekly Boost to discuss his personal branding expertise as well as his thoughts on the future of the real estate industry and developing a strong online presence.   00:00 Introduction 2:06 Who is Brain Gardner? 4:56 Why Agent Engine? Why Real Estate? 7:06 Why build a personal brand? 8:50 When you decide to build a brand, where do you start? 10:44 Designing a personal brand and website that works 13:33 Should content come first? 15:51 Choose the medium that works best for you and your consumers 17:15 Be authentic, be consistent 20:03 How does Agent Engine revolutionize the real estate industry 23:48 Advice to people just getting started in to the real estate business 25:32 Mistakes to avoid when building your personal brand 31:02 How do you quantify how your website is performing 35:49 Leverage what you can in the beginning or you run the risk of wasting too much money   Other ways to listen:  Listen on iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257 Listen on Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbM  Subscribe to the newsletter & get future episodes sent straight to your inbox: http://www.ricardobueno.com/boost/  To learn more about Agent Engine: Website: https://www.Agentengine.com Instagram: https://www.instagram.com/agent.engine/   To connect with Brian:   Website: https://www.BrianGardner.com Instagram: https://www.instagram.com/bgardner/ Twitter: https://twitter.com/bgardner Facebook: https://www.facebook.com/bgardner/   To connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie

    40 min

  4. 14/04/2021

    Creating Content That Attracts Your Ideal Customer

    Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer? Your content/knowledge needs a place to live if you’re going to be successful. Whether you’re selling real estate, loans, consulting services, or products. You need a platform. For my friend Scott Schang (co-founder of Buywise Mortgage & Findmywayhome.com) it’s a blog and in the early days, webinars. For Jeb Smith & Christian Walsh, both realtors doing 15+ transactions per year, it’s creating content through their YouTube channel. So far this year in 2021, Jeb’s closed close to 6 transactions as a direct result of his video content on YouTube and Christian’s closed 4. They are creating content that attracts their ideal customer. Without a platform to attract and communicate with your audience, you’re doomed to failure. These agents have become leaders in their market by simply creating authoritative content. Telling people you’re the “local market expert” doesn’t have the same effect as showing people that you are. So in this episode, I share some examples and give you some strategies for building your platform, creating authoritative content, and I tee up the kinds of questions you should be answering in your marketing! Show-notes: The story of Marcus Sheridan and how he turned a struggling swimming pool company into one of the largest companies in the U.S. [1m:25s]How Scott Schang created findmywayhome.com and turned it into a website that generates ~10,000 site visitors per month and 100+ leads per month [3m:24s]How Jeb Smith and Christian Walsh leverage YouTube videos to attract their ideal customer [5m:35s]A simple formula to follow for consistently delivering helpful content that attracts an audience [6m:08s]A great definition of Authority Content [7m:10s]Show, don’t tell [7m:40s]Telling people you’re the local market expert doesn’t have the same effect as showing people that you are [7m:44s]Here’s a list of questions I recommend you start answering to demonstrate your local market expertise [8m:13s]It’s tough out there for buyers and sellers so they need your expertise now more than ever [11m:04s]How to demonstrate or reposition your value prop if you’re trying to attract sellers in today’s market [11m:37s]How to reposition your value prop if you’re trying to find inventory for your current list of buyers that you’re working with [12m:55s]Other Ways To Listen: Subscribe in iTunesSubscribe via SpotifySubscribe via EmailShare the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass: If you got value out of this episode, consider sharing it with a friend! Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring: Click here to share the Weekly Boost with a friend! Mentioned In This Episode: Get a copy of Real Estate Blog TopicsGet “They Ask, You Answer: A Revolutionary Approach To Inbound Sales, Content Marketing, & Today’s Digital Consumer” by Marcus Sheridan on Amazon

    15 min

  5. 07/04/2021

    What’s the BEST CRM for My Real Estate Business?

    This is probably the single biggest question that I get a lot from my agents on a day-to-day basis. And if you’ve been in the business for a while I’m sure you’ve jumped back and forth between more than a few options. But rather than shopping for which CRM has the best features, the more important part is simply to automate your activity or the process of following up with your leads and creating a post-close process for getting more customer reviews and asking for referrals. I’m all for embracing new apps and technology. However, you’ll never become great at using tools if you’re constantly changing them. So commit to utilizing certain key tools in your business and invest instead on improving your skills within those technologies (i.e. improving your follow up sales process). With that said, let’s jump into today’s episode! Show notes: You’ll never become great at using tools if you’re constantly changing them [1m:30s]If I were to get licensed tomorrow, here are the tools that I’m going all in on [2m:03s]Number one: I’m investing in a really good website but more importantly, focused on creating great hyperlocal content that answers consumers most pressing questions [2m:09s]To paraphrase Jimmy Mackin, “Take this opportunity to lead from the front by producing timely marketing campaigns that help your customers make more informed decisions” [3m:16s]Here’s a great list of questions to answer for your prospects [3m:34s]The second thing that I’m going all in on is setting up my “trust profiles” [5m:53s]What comes up on the first page of Google is your personal SEO [6m:30s]You need to get better at collecting and showcasing your best customer testimonials [8m:36s]Here’s an email template to automate the process of gathering customer testimonials [12m:30s]The third thing that I’m going all in on if I were to get licensed today is a CRM [16m:53s]Why do you need a CRM at all? [17m:07s]Shopping for the CRM that has the best features doesn’t matter [18m:11s]A CRM is going to help you automate your follow up process [20m:26s]The biggest thing a CRM is going to do for you is help you automate your activity [29m:50s]Other Ways To Listen: Click here to download the mp3 | 43m (Right click and hit “save as”)Subscribe in iTunesSubscribe via SpotifySubscribe via EmailShare the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass: If you got value out of this episode, consider sharing it with a friend! Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring: Click here to share the Weekly Boost with a friend! Mentioned In This Episode: Sign up for the Curaytor Newsletter with Jimmy MackinCheck out LionDeskCheck out Follow Up BossCheck out AgentFireCheck out Chime

    37 min

  6. 25/03/2021

    Creating Powerful Video Content That Sells Featuring Feedstories

    Video is one of the most powerful tools you have at your disposal to communicate with people online. It has a very high engagement rate and people are more likely to share videos than they are written content. Videos also work better for SEO, whether you’re trying to rank on Google or YouTube. You can even use video in your social media marketing. It’s one of the most relevant ways for people to see your product or service and learn about it. But here are some common questions that keeps us from diving straight into video: Why should I bother? Isn’t it a lot of work?What makes good video content anyway?How do I make the best videos possible?Do I have to be a professional film-maker or videographer?How much money will it cost me to make a decent video?What software and equipment should I use when creating my videos?What should I say in my videos?What do I do with my videos once I’ve created them?I asked my good friend, Scott Schang, who he’s knows that can help realtors answer these questions and tell captivating stories that sell through video and he immediately recommended Bob Regnerus and Brandon Boyd of Feedstories. So I’m excited to have them on the show this week to answer some of these questions and more. Their company, Feedstories, combines the power of direct marketing, creative filmmaking and strategic storytelling to engage & influence your audience. Show-notes: [0:00] Introduction [2:46] Who is Bob Regnerus? [4:28] Who is Brandon Boyd? [6:14] Why Facebook and Instagram is focusing on video [7:49] What is Feedstories? [9:24] How to form an original message to to help leads choose you over you competitors [12:39] How to leverage case studies and testimonials [15:07] When and how will my marketing pay off? [17:57] How to get over your fear of creating video content [24:11] How Feedstories creates HD video content remotely [26:43] You don’t need expensive equipment to create great video content [27:34] What type of video should you start with? [33:37] How to use your videos once you’ve created them Other Ways To Listen: Subscribe in iTunesSubscribe via SpotifySubscribe via EmailShare the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass: If you got value out of this episode, consider sharing it with a friend! Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring: Click here to share the Weekly Boost with a friend! Mentioned In This Episode: Visit Feedstories

    40 min

  7. 17/03/2021

    How To Improve Your Speed-To-Lead & Win More Business With Structurely

    When it comes to lead follow up, persistence matters. Oftentimes outsourcing is better than doing nothing at all. One of the best ways to improve your lead follow up cadence is to automate the process using AI (artificial intelligence). Remember, leads expect an instant, helpful response when they submit an inquiry to you. And if they don’t instantly receive a valuable response in a timely manner, they’re likely going to go with your competitor. In this episode Nathan Joens, the co-founder of Structurely,  joins me to discuss how AI can improve your conversion rate without needing your constant attention. Structurely uses AI text messaging and AI email to engage, qualify and nurture your leads automatically and then passes them off to you as a qualified appointment. When you start to tighten up your lead response time, you will put your business at a great advantage over your competitors. Statistics show that up to 63% of businesses are taking too long to respond to a lead. If you can get your response time anywhere from 0-5 minutes, you can win the trust and business of the leads your competitors are losing to long response times. Show-notes: [00:00] Introduction [2:06] Who is behind Structurley and what do they do [2:58] Is AI going to affect how people view my business? Is it personal enough? [4:24] The future of lead follow up [5:16] How to make your AI more personable [6:25] The benefit of keeping your lead warm and how to automate it [8:11] Targeting a specific lead with AI [10:02] How to avoid your agents from not following up with their leads [13:07] How to re-engage old leads neglected [14:38] How Structurally handles bad phone numbers [15:52] Best use cases when using structurley [17:31] Is it a good idea to integrate AI Message response into your website? Other Ways To Listen: Subscribe in iTunesSubscribe via SpotifySubscribe via EmailShare the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass: If you got value out of this episode, consider sharing it with a friend! Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring: Click here to share the Weekly Boost with a friend! Mentioned In This Episode: Visit StructurelyDownload Structurely Free Resources

    21 min

  8. 10/03/2021

    How To Develop A More Effective Contact & Conversion Process

    One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this … Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready. So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s just not true. Closing more deals is about doing three things well: Meet & talk to peopleNurture the relationshipNegotiate & close more dealsYou can’t jump from step 1 to step 3 without investing some serious time, effort, and energy into step 2. In this episode, I share some strategies for nurturing the relationship and developing a long term strategy to get them to the finish line. Click the flash-player below to listen now: Show-notes: You can use automation to assist in making the sale, but it doesn’t replace the nurturing process [1m:20s]The three step process to closing more deals [2m:27s]You don’t need more or higher quality leads, you have a lead nurturing problem [3m:30s]Understanding the Pancake Effect in your lead generation process [3m:51s]How many contact attempts does it take to close a lead? [4m:17s]Online leads are button pushers and form fillers [7m:09s]The consumer is likely sitting in front of a computer with 5 different browser tabs open – why should they choose you over those 4 other agents? [8m:00s]The State of Lead Conversion and Sales Report by Verse [9m:04s]You’re going to beat out 83% of the competition if you just make meaningful contact within 5 minutes or less [9m:38s]Using Zapier as your connectivity bridge to get leads out of Facebook and into your CRM [10m:54s]How we use lead forms and custom questions as part of our qualification process [11m:15s]Consumer leads “don’t suck” they’re just early entry buyers [12m:33s]What our long-term nurture process looks like [14m:36s]The long-term nurture tool we like to use in addition to your drip campaigns [18m:15s]Other Ways To Listen: Subscribe in iTunesSubscribe via SpotifySubscribe via EmailShare the Weekly Boost With Friends & Get a Free Copy of My Facebook Ads Masterclass: If you got value out of this episode, consider sharing it with a friend! Refer 5 listeners to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Refer 10 listeners and get $5 cash-money to invest in your ad spend. Just click the link below for the details and start referring: Click here to share the Weekly Boost with a friend! Mentioned In This Episode: The State of Lead Conversion In Marketing & Sales by VerseVerse.ioRegister for my on-demand Mastering Facebook Lead Ads webinar

    25 min
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This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe. I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you. Listen in as I share what’s good in real estate & the world of marketing!

Información

  • Creador
    Ricardo Bueno
  • Años de actividad
    2020 - 2021
  • Episodios
    34
  • Clasificación
    Explícito
  • Copyright
    © Ricardo Bueno
  • Mostrar sitio web
    The Weekly Boost