You, Me & CPG by Haines

Haines
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Welcome to You, Me & CPG, the podcast that cuts through the noise tomake sense of some of the biggest shifts reshaping the CPG industry. Your host, Jamie Holtum, will take you beyond the label to focus on thetopics that matter - the meaty, useful and relevant issues that are keepingCPG leaders up at night. Our ambition is simple. We want you to leave with genuine real-worldimplications you can take back to your team. Ideas that unlock growth,challenge assumptions and reframe some of the ways your business thinksor does things. Brought to you by Haines, a dedicated CPG growth partner working non-stop on the future of food, drink and wellbeing, You, Me & CPG uncoversthe conversations behind the briefs, where strategy meets reality and bigdecisions are made. Whether you’re a global giant or insurgent upstart, if you want to make animpact – this podcast if for you.  Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

  1. What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

    5 DE NOV.

    What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

    What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo Co-Founder) and Luis Osório (IWSR’s Head of Consumer Insights) see the glass half-full, but heed their warnings - there’s plenty for brands to reshape if they’re to fit the mould of the future… This episode covers The new social perspective on drinking experiences Functional beverages and blurred boundariesThe real story behind rising moderation - less about abstinence, more about optionsAuthenticity, storytelling, and brand craft as tools for market positioningNavigating the industry shift, and what the beverage sector must do to stay relevant Imme Ergassen https://www.linkedin.com/in/immeermgassen/?originalSubdomain=uk Luis Osório https://www.linkedin.com/in/luismosorio/?originalSubdomain=uk Laura Willoughby MBE https://www.linkedin.com/in/laurawilloughby/?originalSubdomain=uk Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    1h4min
  2. “Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24

    8 DE OUT.

    “Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24

    GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too… It's forecast to be a $150 billion industry by 2030, and by 2027 there’ll be GLP-1s available in pill format - food and drinks categories beware. This week’s ‘You, Me & CPG’ features 4 of the brightest minds and most sound voices that you NEED to hear right now; Rob Hobson, Jonny Forsyth, Jennifer Dyne, and Dr Caroline Withers. Their collective experience is impossible to ignore, so listen close as we explore how the recipe for success needs reformulating for a world where a personal miracle could become your business’ worst nightmare. This episode covers How new innovations in medication are reshaping consumer behaviourThe changing role of food in people’s lives, from emotional experiences to functional eatingBrands’ urgent need to adapt and stay relevant through new product developmentStaying true to brand purpose and engaging consumers with genuine, emotionally resonant messagingThe challenges and opportunities in educating consumers about nutrition, and how that feeds into buying habitsRob Hobson https://www.linkedin.com/in/robert-hobson-4493ab28/?originalSubdomain=uk Jonny Forsyth https://www.linkedin.com/in/jonny-forsyth-91914b23/?originalSubdomain=uk Jennifer Dyne https://www.linkedin.com/in/jennifer-dyne-49568325/?originalSubdomain=uk Dr Caroline Withers https://www.linkedin.com/in/caroline-withers-phd-07961958/?originalSubdomain=uk Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    1h4min
  3. How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

    9 DE JUL.

    How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

    Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment. Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step. Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy… This episode covers Pip & Nut’s natural brand evolutionThe ethics of innovation in a B CorpBalancing profit with purposeHow a product range can influence your consumers’ habitsThe secret to disrupting a dusty marketPippa Murray https://www.linkedin.com/in/pippamurray/ Pip & Nut https://www.pipandnut.com/ https://www.instagram.com/pipandnut/ https://www.linkedin.com/company/pipandnut/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    44min
  4. How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22

    12 DE JUN.

    How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22

    Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention. Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and shows absolutely no signs of slowing. This episode covers The flexibility and family-driven entrepreneurship behind TRIP’s storyHarnessing the power of emotional brandingHow TRIP overcame the typical trade-offs in wellness and functional beveragesChanging consumer behaviours in socialising and wellnessThe power of passion, intuition, and willingness to take risksOlivia Ferdi https://www.linkedin.com/in/olivia-ferdi/ TRIP https://drink-trip.com/ https://www.linkedin.com/company/tripdrinks/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    53min
  5. 'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21

    14 DE MAI.

    'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21

    The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable. As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands… Yves draws on his extensive experience as he shares how to find the line between bold and reckless marketing, treating marketing like politics, and why imagining Carlsberg as a ‘health company’ might ensure its long-term survival. This episode covers The importance of creative bravery, pushing marketing to be exceptionalBrand reinvention in the modern marketHolistic marketing; understanding the ‘why’ behind the ‘what’How to write the culture without being on the wrong side of itYves Briantais https://www.linkedin.com/in/yves-briantais-4889502/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    48min
  6. Puns, Protein and Perseverance - How Surreal Won Breakfast #20

    18/12/2024

    Puns, Protein and Perseverance - How Surreal Won Breakfast #20

    Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG. This episode covers Surreal’s genius social media hack to validate a product idea before its launchHow Surreal can launch a product from scratch in under three weeksOvercoming unique manufacturing challenges to stay in control of their productHow to harness humour and personality to stand out, without getting cancelledInvaluable sales learned from Jac’s inspired tenure at Vita CocoSurreal https://eatsurreal.co.uk/ https://www.instagram.com/eat_surreal/ Jac Chetland https://www.linkedin.com/in/jac-chetland-9b14a690/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    47min
  7. OLIPOP: Taking On The Giants #19

    02/10/2024

    OLIPOP: Taking On The Giants #19

    David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force. The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other. Join us on You, Me & CPG as we discover his great influences, California’s wonderful relationship with business failure, and why compounding decisions can be the difference in whether you sink or swim. This episode covers The source of David’s sense of adventureBeing wired to become an entrepreneurCalifornia’s VC haven and can-do mentalityWhy your bad decisions compound just the same as your good onesLearning through failureDavid’s view of accountability as empowermentDavid Lester: https://www.linkedin.com/in/david-lester-4b71b512/ Olipop: https://drinkolipop.com/ https://www.instagram.com/drinkolipop/ https://www.linkedin.com/company/olipop-pbc/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    1h2min
  8. 'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

    04/09/2024

    'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

    It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special. Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well… Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to exploit your unfair advantages. This episode covers Blending gut feel and data-driven decisions for the perfect resultsThe two ways of doing new product developmentThe psychology of why Covid was a turning point in consumer behaviourDifferences in the category between the UK and the US Creating a culture that works when you’re not in the roomHow to give yourself unfair advantagesMoth Drinks: https://mothdrinks.com/https:// www.instagram.com/mothdrinks/ https://www.linkedin.com/company/mothdrinks/ Rob Wallis: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/ Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

    50min
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Trailer

Sobre

Welcome to You, Me & CPG, the podcast that cuts through the noise tomake sense of some of the biggest shifts reshaping the CPG industry. Your host, Jamie Holtum, will take you beyond the label to focus on thetopics that matter - the meaty, useful and relevant issues that are keepingCPG leaders up at night. Our ambition is simple. We want you to leave with genuine real-worldimplications you can take back to your team. Ideas that unlock growth,challenge assumptions and reframe some of the ways your business thinksor does things. Brought to you by Haines, a dedicated CPG growth partner working non-stop on the future of food, drink and wellbeing, You, Me & CPG uncoversthe conversations behind the briefs, where strategy meets reality and bigdecisions are made. Whether you’re a global giant or insurgent upstart, if you want to make animpact – this podcast if for you.  Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Informações

  • Criado por
    Haines
  • Anos de atividade
    2023 - 2025
  • Episódios
    26
  • Classificação
    Explícito
  • Copyright
    © 2025 You, Me & CPG by Haines
  • Site do podcast
    You, Me & CPG by Haines

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