How To E-commerce

How To E-commerce
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How To Ecommerce is the only podcast you're gonna have to follow to learn the ABC's of entrepreneurship and the XYZ's of D2C ecommerce.

  1. 30/12/2022

    Ep 20: Maximizing Marketing ROI with Rockerbox

    Welcome to the "How To E-commerce" podcast, where we delve into the latest trends and strategies for driving success in the world of marketing. In this episode, we are joined by Ron Jacobson, the founder of Rockerbox, the premier marketing measurement platform for B2C brands. Ron shares the story of how he founded Rockerbox and the unique insights it offers to help brands monitor marketing performance and spend with confidence. Don't miss this opportunity to learn from a marketing expert and get a behind-the-scenes look at one of the most innovative companies in the industry. Tune in now! In this episode: 1. Discover the ultimate tool for B2C marketing measurement: Rockerbox. 2. Join us as we chat with Rockerbox founder Ron Jacobson about revolutionizing the way brands track their marketing efforts. 3. Get an inside look at Rockerbox, the go-to platform for confident marketing performance monitoring. 4. Find out how Rockerbox is helping B2C brands optimize their marketing spending and strategy. 5. Learn from the expert himself as we interview Rockerbox founder Ron Jacobson on the power of marketing measurement. Hope you enjoy this chat as much as we did!

    22 min

  2. 28/12/2022

    Ep 19: Going Green with Your Period: The Story Behind Sparkle Innovations

    Welcome to another episode of the ‘How To E-commerce podcast, where we discuss all things eco-friendly and menstrual health. In this episode, we are thrilled to have Chirag Virani, the founder of Sparkle Innovations, joining us to talk about his company's innovative line of affordable sanitary pads made from sustainable materials like bamboo fiber, banana fiber, and corn starch. These pads biodegrade completely within six months of disposal, making them a much more environmentally friendly option compared to traditional pads. Chirag will also share his marketing strategies for reaching a wide B2C market, as well as his vision for the future of period care. Tune in for a thought-provoking and informative conversation about sustainability and menstrual health. In this episode: 1. Get ready to revolutionize your period care routine with Sparkle Innovations! 2. Discover the sustainable materials behind Sparkle Innovations' affordable sanitary pads. 3. Learn about the marketing strategies behind Sparkle Innovations' successful B2C approach. 4. Join us as we chat with Chirag Virani, the founder of Sparkle Innovations, about his vision for eco-friendly period care. 5. Find out how Sparkle Innovations is leading the charge in sustainable menstrual health products. Hope you enjoy this chat as much as we did!

    44 min
  3. Ep 18: Pursuing Your Passion As Career Is A Thrill ft. Greg Frontiero

    21/11/2022

    Ep 18: Pursuing Your Passion As Career Is A Thrill ft. Greg Frontiero

    Ranging from an experience of a decade in the eCommerce industry, talking to Greg Frontiero was a pleasure! He has worked in companies such as Yext, Twitter, and Stack Overflow and started his brand called NooWave. NooWave is a company that makes products for optimal mental health. We got to speak with him about his passion for his company, as he shed light on what it takes to be a true entrepreneur, starting early, and more. In this episode, you’ll learn: 1. A little more about NooWave. 2. How does brand loyalty builds up? 3. Moving from helping build sales teams at various companies to starting his own company- Greg’s experience.  4. Practical times to up your A-game in the eCommerce industry! 5. Greg’s future goals for NooWave 🔮 Hope you enjoy this chat as much as we did!

    27 min
  4. Ep 17: The Ultimate Influencer Outreach Guide with Yash Chavan

    08/11/2022

    Ep 17: The Ultimate Influencer Outreach Guide with Yash Chavan

    To increase your chances of working with creators and influencers, you need to be organized. SARAL is the best way to manage all your social media outreach in one place. With SARAL, you will be able to manage all of your social media outreach from one single dashboard. In this episode, you’ll learn: How has influencer marketing changed in the last five years? Why is influencer marketing now becoming a norm among businesses? How should the brand go about picking up the influencers? Why consider SARAL for influencer marketing? Difference between UGC & CGC content. Which channels are available for the content creator to grow themselves? Hope you enjoy this chat as much as we did!

    31 min
  5. Ep 16: What It's Really Like To Work In A Warehouse ft. Gray Anderson

    30/09/2022

    Ep 16: What It's Really Like To Work In A Warehouse ft. Gray Anderson

    Nice Commerce provides companies with high-tech fulfillment solutions. Nice Commerce has a great inventory management system that allows users to fulfill orders at the lowest cost possible, while providing the best customer experience that is possible in today's market. In this episode, you’ll learn: How Nice Commerce provides excellent services on both ends—seamless order fulfillment to every customer and great insights. Jumping over to the business's marketing team, for the people wanting to learn, how different is B2B marketing from B2C? How has the recent shift in the eCommerce industry, owing to the recent crisis, affected Nice Company business, if at all? For people wanting to learn the skill, how do you approach a business (unless it’s all organic)? And which platforms help you the best? What is it like managing a exceptionally well-equipped, FDA approved, and temperature controlled warehouse, what goes into it, and if possible, walk us through the economics of the same? New trends in the eCommerce industry in terms of packaging, shipment, and delivery. Hope you enjoy this chat as much as we did!

    25 min
  6. Ep 15: Community Management 101 ft. Danielle A Vincent

    19/07/2022

    Ep 15: Community Management 101 ft. Danielle A Vincent

    Spanning an experience worth 2 decades in the DTC industry, speaking to Danielle was a delight! She has worked in the field of tech, moved to work as a Community Manager, and finally settled (for now) on creating just the most awesome scent-oriented products. Learn more from her experience with us. In this episode, you’ll learn: 1. A little more about Outlaw. 2. What goes into making great products. 3. Moving from tech to DTC—Danielle’s experience. 4. Practical times to up your A-game in the eCommerce industry! 5. Getting funded as a start-up—1st step. 6. Danielle’s future goals👀 Hope you enjoy this chat as much as we did!

    48 min
  7. Ep 14: Building A Successful Brand Strategy ft. Jylle Ryan

    27/06/2022

    Ep 14: Building A Successful Brand Strategy ft. Jylle Ryan

    With over 2 decades of experience in the eCommerce industry, there was no better person to speak to about building brand strategies than Jylle Ryan. She’s worked in a variety of industries, including retail, FMCG, technology, and pharmaceuticals. She’s helped brands integrate the power of technology & automation into their business strategy for effective results. In this episode, you’ll learn: 1. First steps to upgrading your brand strategy. 2. How to improve brand loyalty? 3. Key to designing a successful brand experience. 4. How can data be used to enhance your brand’s CX? 5. Jylle’s effective tips on handling cross-functional communication between teams. 6. What it takes to stay creative on the job. Hope you enjoy this chat as much as we did!

    49 min
  8. Ep 13: Building Profitability, Current Market Scenario, Understanding Finances ft. David Whitcroft

    28/05/2022

    Ep 13: Building Profitability, Current Market Scenario, Understanding Finances ft. David Whitcroft

    This week, we’ve witnessed an outcast on the economy. With rising fuel costs, inflation & fuel shocks, DTC brands are taking a hit too. To tackle this, David spoke about how brands can battle the ongoing issue & gave some great financial advice. In this episode, you’ll learn: 1. How brands must plan their finances. 2. David’s take on the current economy & DTC market. 3. How can a business still leverage growth. 4. What does it really mean to be profitable? 5. More on David’s company. 6. How does a CFO relax? Hope you enjoy this chat as much as we did!

    31 min
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À propos

How To Ecommerce is the only podcast you're gonna have to follow to learn the ABC's of entrepreneurship and the XYZ's of D2C ecommerce.

Informations

  • Création
    How To E-commerce
  • Années d’activité
    2021 - 2022
  • Épisodes
    19
  • Classification
    Contenu explicite
  • Copyright
    © How To E-commerce
  • Site web de l’émission
    How To E-commerce