My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. HACE 7 H

    The Right Way to Launch Amazon Ads From Day One

    Send us a text Launching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions. Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3 Start strong from day one, let’s map out your PPC launch strategy together: https://bit.ly/3ZlHh6G  #AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips  Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - How Many Campaigns to Launch With a New Product   00:26 - Longtail Keyword Strategy Using Competitor Research   01:26 - Targeting Luxury Niches and Differentiation   01:48 - Best Match Types for Product Launch Campaigns   02:17 - Why Ads Don’t Convert Immediately at Launch   03:07 - Understanding Ad History and Conversion Delay   03:16 - Keep Winning Keywords in Campaigns With History   03:44 - Can You Launch Without PPC on Amazon?   04:26 - Ideal PPC Budget for a 500-Unit Product Launch   04:48 - Why Ad Spend Matters Less Than Performance Metrics   ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
  2. HACE 1 DÍA

    Top 10 PPC Tips (that are most viewed on channel)

    Send us a text Explore the 10 most viewed Amazon PPC videos on our channel! These top-rated tips and tricks will help you optimize your ad campaigns and boost sales. Whether you're new to PPC or a seasoned seller, these videos are packed with actionable insights. Ready to improve your PPC performance? Book a strategy call today and unlock your campaign’s full potential! https://bit.ly/3ZlHh6G  Want to watch the full videos? here's the list: Top 10: The Right Time to Reduce Amazon Ad Spend (8 Critical Reasons): https://www.youtube.com/watch?v=3XWKdZKvpwc Top 9: How to Negate bad Search Terms on Amazon PPC Advertising to Improve ACOS: https://www.youtube.com/watch?v=5CeeU5adrAQ Top 8: Top Amazon PPC Errors That Kill Profits: https://www.youtube.com/watch?v=2EhMwCF7Dlg Top 7: [Beginner Tutorial] Amazon PPC 🔥 - Getting Started: https://www.youtube.com/watch?v=lTeCtSd5ieA Top 6: What's a Good ACOS for Amazon Seller Central? Advertising Cost of Spend. Break Even Ads Produce SEO: https://www.youtube.com/watch?v=N0lkmZgUxog Top 5: How to Fix Ineligible Sponsored Display Ads on Amazon Ad Console: https://www.youtube.com/watch?v=wWWeG14JiUc Top 4: How to Fix Suppressed Listings and the Impact to Search and PPC: https://www.youtube.com/watch?v=xf_veLZZFbk Top 3: Audit an Amazon PPC Account in Under 10 Minutes: https://www.youtube.com/watch?v=Bn93x-5dVwY Top 2: [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIU Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto ------------------------------------------------------------------------------- Get ready for the 2025 holiday season, download the Ecommerce Holiday Playbook today! https://bit.ly/4hbygov Boost your sales this holiday season with our Ultimate Q4 Playbook, grab it now! https://bit.ly/46Wqkm3 Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0 Timestamps 00:00 - When to Pause Ads in Q4 to Avoid Wasted Spend   00:22 - Stop Running Ads If You're About to Stock Out   00:41 - Add Negative Keywords Like “Bone” or “Cheater”   01:08 - Broad Match vs Exact Match Ad Mistake   01:44 - Why Sponsored Products Show Above the Fold   02:14 - Why Losing Money on Ads Can Still Help Sales   02:38 - How to File an Amazon Ticket for Ad Issues   03:00 - Fixing Image Rejection with White Space   03:19 - Optimize Low ACoS Campaigns Instead of Averaging   03:54 - Don’t Kill a Campaign That’s Already Working   04:25 - PPC and SEO Work Best Together   ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
  3. HACE 2 DÍAS

    Does Seasonality Even Matter for Commodities? This Will Change Your Mind

    Send us a text Most sellers underestimate how seasonality affects even the most basic items on Amazon. From toothpaste and dog treats to batteries and baby gates, everything shifts with the calendar. This video breaks down surprising patterns and how timing can impact your inventory and sales decisions. Still planning inventory without seasonality in mind? Book a strategy call before Q4 hits hard: https://bit.ly/4jMZtxu Ready to grow beyond peak seasons? Book a call and let’s talk brand growth: https://bit.ly/470KXxF #AmazonSeasonality #AmazonInventory #FBAPlanning #Q4Sales #amazonsellertips  Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3 Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 – Every Product Might Be a Gift   00:17 – Why Seasonality Affects All Products   00:52 – Toilet Paper, Toothpaste, and Seasonality Examples   01:35 – Even Shoe Cleaning Kits Have a Season   02:00 – Vitamins, Hairbrushes, and Q4 Trends   02:40 – How Automotive Tools Sell by Season   03:12 – The Coffin Example: Yes, Even That Has a Season   03:54 – Baby Gates and the Baby Shower Effect   04:41 – Batteries and Their Strong Q4 Sales Pattern   05:31 – Why Gifting Drives Q4 Sales for Odd Products   06:02 – Summer Products Can Still Sell in Q4   06:50 – Why You Still Need Inventory for Off-Season   07:48 – Seasonal Trends in Medicine and Headache Relief   08:40 – Proving Seasonality with Real Product Sales Charts   09:47 – Baby Birth Rates and Crawling Patterns Affect Sales   10:36 – Dental Floss and Q1 Dental Trends   11:04 – Seasonality of Power Backup Devices (APCs)   11:38 – Why Trash Bag Sales Jump in Q4   12:08 – Understanding Seasonality to Plan Inventory Right ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    12 min
  4. HACE 3 DÍAS

    BREAKING NEWS: The US and China Go Head To Head in Another Tariff War

    Send us a text New tariffs and rare earth mineral limits could reshape how Amazon sellers plan inventory, pricing, and sourcing this Q4. As costs rise, many sellers are exploring new ways to protect margins and maintain cash flow during major sales events. Adapting early can prevent stock issues and protect profitability as trade tensions evolve. Feeling the squeeze from tariff hikes? Let’s map out your next move before it hits you. Book a call now to secure your supply chain: https://bit.ly/4jMZtxu Plan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov Crush your Q4 goals, get the Ultimate Q4 Amazon Seller Playbook now: https://bit.ly/46Wqkm3 #AmazonSellers #EcommerceNews #Tariffs #AmazonStrategy #Q4Planning Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0 Timestamps: 00:00 - Halloween Warning for Amazon Sellers 00:17 - Trump’s 100% Tariff Announcement 00:53 - China’s Hold on Rare Earth Minerals 01:59 - How AI and Tech Depend on These Materials 02:53 - The Ripple Effect of Tariff Threats 03:50 - How Tariffs Could Impact Q4 and Black Friday 04:35 - Why Sellers Should Rethink Sourcing and Pricing 05:26 - Possible Trade Deals and What Could Change 06:11 - Short-Term Pain vs Long-Term Adaptation 07:13 - Why Every Seller Should Diversify Sales Channels 08:10 - Building a Stronger Business Beyond Amazon ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min
  5. HACE 3 DÍAS

    Is Your Amazon Listing Actually Working? Here’s How to Tell

    Send us a text Your Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement. Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6R Want an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC #AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSales Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569 Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2 ----------------------------------------------- Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3 Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr Timestamps 00:00 - Why Listings Are Your Best Salesperson 00:28 - How to Audit Your Amazon Listing 01:07 - Real Example: Improving Main Images 02:45 - SEO in Your Main Image 03:30 - Lifestyle & Feature Images That Convert 05:00 - Selling Through Image Stack Design 06:10 - Why Text Still Matters (But Images Sell) 07:01 - Using Brand Story and A+ Content Right 08:00 - Crawable Text vs. Embedded Text 09:10 - Alt Text and Comparison Charts for SEO 10:00 - Are You Really Optimized or Just Hopeful? 11:20 - What Real Customers Actually See First 12:10 - Final Thoughts on Optimizing Listings ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    13 min
  6. HACE 6 DÍAS

    Removing Product Compliance Issues Has Never Been Easier

    Send us a text Your Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement. Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6R Want an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC #AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSales Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569 Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2 ----------------------------------------------- Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3 Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr Timestamps 00:00 - Why Listings Are Your Best Salesperson 00:28 - How to Audit Your Amazon Listing 01:07 - Real Example: Improving Main Images 02:45 - SEO in Your Main Image 03:30 - Lifestyle & Feature Images That Convert 05:00 - Selling Through Image Stack Design 06:10 - Why Text Still Matters (But Images Sell) 07:01 - Using Brand Story and A+ Content Right 08:00 - Crawable Text vs. Embedded Text 09:10 - Alt Text and Comparison Charts for SEO 10:00 - Are You Really Optimized or Just Hopeful? 11:20 - What Real Customers Actually See First 12:10 - Final Thoughts on Optimizing Listings ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min
  7. 9 OCT

    Are Vine Reviews Still Worth It for Amazon Sellers?

    Send us a text Amazon has limited Vine to just 30 reviews per product, removing the multi-variation strategy sellers relied on. Reviews alone won’t drive performance, especially when they’re slow, risky, and often average under 4 stars. This video breaks down why review count at launch isn't the priority many believe it is. Worried Vine reviews are ruining your launch? Talk to our team before you burn more money: https://bit.ly/4jMZtxu Ready to grow outside of just marketplaces? Book a brand growth call now: https://bit.ly/470KXxF #AmazonReviews #VineReviews #AmazonSellers #FBAAdvice #amazonlaunch  Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYX Struggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGo Don’t wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0 Timestamps: 00:00 - Can You Still Use Vine for 90+ Reviews? 00:11 - Amazon Limits Vine Reviews to 30 per Product 00:25 - Warning About Viral Products and Trends 01:32 - Is the Vine Hack with Variations Dead? 02:43 - Why Amazon Is Removing Vine Reviews 03:08 - Why You Might Not Get All 30 Vine Reviews 04:07 - Are Mid-Range Star Ratings a Problem at Launch? 05:00 - Cost of Vine vs Launching a Smaller Variation 06:06 - Safer Ways to Get Reviews Without Breaking Rules 07:27 - Do Launch Reviews Even Matter That Much? 07:42 - Focus on Sales, Not Just Reviews 08:13 - The Risk of Low Ratings from Vine at Launch 08:30 - Final Thoughts: Why Vine Might Not Be Worth It ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min
  8. 8 OCT

    How Many Amazon Sellers Really Succeed? Practical Advice for Anyone Starting on Amazon

    Send us a text Building a brand on Amazon is more than chasing big sales numbers. This podcast episode dives into realistic expectations, product selection, and why passion helps sellers connect with their audience. Listeners will hear valuable insights about margins, pricing, and the importance of learning the basics before scaling. Scale beyond Amazon, book your ecommerce growth call now: https://bit.ly/4kOz6rr #AmazonSellers #EcommerceTips #BrandBuilding #AmazonSelling #SellersJourney Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYX Fix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGo Be ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:00 - Amazon’s Push for Higher Spending   00:24 - New 15% and 20% Subscribe & Save Discounts   01:12 - Why Sellers Can’t Afford These Discounts   02:01 - The Impact on Customer Lifetime Value   02:37 - Who Benefits and Who Loses From This Change   03:02 - Final Thoughts on Amazon’s Discount Push   ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    36 min
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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